The Yoast SEO podcast with Christi Olson
In this episode of the Yoast SEO podcast, Joost talks with Christi Olson, Global Media SEM Team Lead at Microsoft. Joost and Christi discuss their views on Search Engine Marketing. A glimpse of the discussed topics:What can SEOs learn from Search Engine Advertising? And the other way around, of course. How did Search Engine Marketing tools evolve? What changed for the better and which updates do not seem to make anyone happy? How can the current Microsoft toolset help you to rank better on Search Engine Result Pages? Both paid and organic.Also: Christi will share some sneak peeks into Microsoft tools that currently are being developed.