43 minutes | May 12, 2021

Marieke van de Rakt on readability, product marketing and leading Yoast

Marieke and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:1:20 - How Marieke became the CEO of Yoast 4:20 - The origin of the readability analysis in Yoast SEO7:52 - The importance of readability 12:53 - Readability analysis changes in the past 5 years 18:12 - Product copy and SEO26:14 - Using video in your marketing28:39 - What led up to Marieke becoming the CEO of Yoast?31:40 - What a conversion rate and Marieke's PhD conclusion have in common38:42 - How Marieke sees the core values of Yoast
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