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The Yoast SEO podcast
43 minutes | 2 hours ago
Marieke van de Rakt on readability, product marketing and leading Yoast
Marieke and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:1:20 - How Marieke became the CEO of Yoast 4:20 - The origin of the readability analysis in Yoast SEO7:52 - The importance of readability 12:53 - Readability analysis changes in the past 5 years 18:12 - Product copy and SEO26:14 - Using video in your marketing28:39 - What led up to Marieke becoming the CEO of Yoast?31:40 - What a conversion rate and Marieke's PhD conclusion have in common38:42 - How Marieke sees the core values of Yoast
44 minutes | 12 days ago
Kristopher Jones on entrepreneurship, investments and eCommerce
Kristopher and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:2:55 - Building and scaling a business7:24 - How Kristopher deals with career paths of people in agencies13:39 - What challenges do Kristopher's clients struggle with?19:07 - Investing in companies20:38 - Kristopher's technology accelerator buildings23:59 - The hybrid working environment27:34 - Kristopher tells about Special Guests, his entertainment booking platform35:22 - Why eCommerce businesses are on Kristopher's investment wish list
45 minutes | 21 days ago
Kevin Indig on SEO at Shopify and eCommerce
Kevin and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up.2:52 - Kevin explaining his passion for SEO4:48 - How Kevin starts an SEO process10:02 - Alternatives to Google's search engine13:58 - How the SEO world becomes more interesting as a whole24:55 - How Shopify merchants can use video for SEO27:23 - The way Shopify sees the success of its merchants 31:59 - Shopify's growth during the pandemic 36:42 - How Kevin spends his time on SEO at Shopify 39:55 - What added SEO value Shopify offers merchants
41 minutes | a month ago
Phil Nottingham on improving your online video strategy
Phil Nottingham is a video and brand marketing specialist. In this episode, Joost and Phil will cover the following topics related to video SEO and online video strategy. Timestamps indicate when the topic comes up in the recording.Topics3:37 - What makes Video SEO so hard?6:40 - Scaling up with video10:26 - Hosting your videos on YouTube15.16 - Combining multiple content forms in a strategy18:17 - Video strategies for Facebook 20:00 - Facebook live and YouTube live 21:55 - Long-form live video content23:57 - General applicable forms of video content27.05 - Acting tips30:05 - Using an autocue or not?33.00 - Technical side of Video SEO 38.40 - How Phil keeps up with video developments
45 minutes | 2 months ago
Kate Toon on great SEO copywriting
Joost and Kate will cover the following topics during this episode, with timestamps indicating when the topic comes up:Topics4:04 - What makes SEO copywriting hard7:00 - Kate's fear of public speaking and why she loves Clubhouse 14:57 - What has changed in SEO copywriting in the last decade?23:20 - How can we make people better at SEO copywriting?25:00 - Kate's writing process29:35 - Improved readability and SEO through web layout35:05 - What about structured data and backlinks?38:32 - Pick the CMS that fits your needsFollow Kate on Twitter or check out her website!
49 minutes | 2 months ago
Rand Fishkin on building a business in the online marketing world
These are the topics that Rand and Joost talk about in this episode, with minutes indicating when that topic comes up in the recording:1:37 - What is SparkToro3:52 - Building an online marketing business11:16 - Are the current big SEO tools competing for the same audience and does that make specialization the way to go?14:43 - The maturity of the SEO space: pay attention and you'll notice the cycle 17:09 - There's no SEO in SparkToro's marketing21:08 - How SparkToro's audience comparison tool works23:15 - Rand introduces a new SparkToro feature that will show a change in audience interest over time24:28 - Publicly launching minimal viable features versus the complete feature?26:37 - How to market new features: target the mass or seek amplifiers?32:47 - 'Old' SEO and marketing principles that still are applicable today and probably will be forever35:26 - How Rand got such a big Twitter following and how reach and engagement work for him40:09 - Rand's most important channels45:23 - Joost explains WordProof
44 minutes | 3 months ago
Jes Scholz on SEO beyond Google Search
What if your target audience is located in a market that only knows the internet as Facebook or where Opera Mini is the main browser? Jes Scholz (International Digital Director at Ringier) will share her global experience and simultaneously make you aware of the small and much closer-to-home SEO tactics that will lead to owning a topic. Yes, a topic, not a keyphrase! That's one key takeaway from this episode for you already.These are the topics that Jes and Joost talk about in this episode, with minutes indicating when that topic comes up in the recording:1:55 - What the online marketing looks like in markets without Google and Apple4:50 - How Jes sees and uses Google Discover for her clients9:10 - The perfect knowledge graph is the one that connects your brand's entities to topics that interest your audience16:40 - Influencing the knowledge graph (and the perks of being a publisher)19:30 - Is investing in Google Discover worth it?23:47 - How to deal with all different image sizes on platforms like Google Discover and social media?27:44 - What role does Google Lens play in the Google ecosystem?34:25 - The importance of Schema and API for news and e-commerce sites, but also sites in other industries in the future
43 minutes | 3 months ago
The Yoast SEO podcast with Purna Virji
From journalism and PR, via SEO at AOL to SEA at Microsoft and currently working at social media platform LinkedIn, Purna has seen a lot of aspects of online marketing in her career so far. Let her experience be your guide towards reaching your branding and engagement goals. Purna will tell you how to combine the best of these worlds. Think of improving your organic traffic by running SEA experiments. Or creating brand awareness by leveraging your key employees' personal LinkedIn profiles. Sounds crazy? Purna and Joost will help you understand by providing practical advice and inspirational examples.These topics are covered in this episode:How SEA results can help to improve your SEOIdentifying your white space as a companyThe value of key employees on LinkedInHow to grow engagement LinkedIn advertisingOther forms of content on LinkedIn to start using
45 minutes | 4 months ago
The Yoast SEO podcast with Jason Barnard
It's not a coincidence that we mention that there are a lot of Jason Barnards out there. In this episode of the Yoast SEO Podcast, you will learn why it's important to know if you have namesakes, just like Jason does. The Jason Barnard Joost is talking to in this episode is a digital marketer, but also a musician and cartoon blue dog. He specializes in Brand SERPs(Search Engine Results Pages), which is the first thing people see when they search for your brand online.This is what you will learn by listening to the podcast:The importance of the About us pageHow to discover if there's a Brand SERP for your own brand or if one is starting to formHow to explain to Google that you are a certain entity and your namesakes are not youMaintaining your knowledge panelThe importance of rich site links in your Brand SERPThat knowledge panels differ around the world
41 minutes | 4 months ago
The Yoast SEO podcast with Jon Henshaw
As he states on his website, Jon has been involved with website development and internet strategy since 1995. A lot has changed since then. He is currently working at ViacomCBS as Lead SEO Analyist and is the founder of Coywolf, a marketing and technology news platform. This is what you can expect to hear in this episode:How the SEO toolset landscape changed over the past yearsWhat Coywolf is and doesInternational SEO: why hreflang actually does not help with optimizing your website for international searchesWill the Apple Search Engine alter the search landscape?50% discount on a Coywolf subscriptionBecause Jon enjoyed recording this podcast so much, he created a coupon that provides you with a 50% discount off the first year of Coywolf! A regular subscription is priced at $84 a year, but especially for our dear listeners, it’s reduced to $42 for the first year! You only need to enter the code yoast upon checkout on the website.
51 minutes | 5 months ago
The Yoast SEO podcast with Aleyda Solis
This episode offers you a deep-dive into the mechanisms behind Search Engine Optimization. Aleyda is an expert when it comes to getting found online by the right audience. In this episode, she will share her broad (international) SEO knowledge including tactics for optimizing your local or multi-language website and videos. A glimpse of the discussed topics:The future of remote working now working from home became a necessityHow SEO is becoming a general marketing strategyWhat to take into account when striving for better video resultsDifficulties regarding optimizing your website for local and language-based searchEnjoy this episode!
49 minutes | 5 months ago
The Yoast SEO podcast with Christi Olson
In this episode of the Yoast SEO podcast, Joost talks with Christi Olson, Global Media SEM Team Lead at Microsoft. Joost and Christi discuss their views on Search Engine Marketing. A glimpse of the discussed topics:What can SEOs learn from Search Engine Advertising? And the other way around, of course. How did Search Engine Marketing tools evolve? What changed for the better and which updates do not seem to make anyone happy? How can the current Microsoft toolset help you to rank better on Search Engine Result Pages? Both paid and organic.Also: Christi will share some sneak peeks into Microsoft tools that currently are being developed.
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