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The Writer's Way | How to Market Your Children's Book
9 minutes | Sep 22, 2021
How to Set Up Your Author Platform - Logistics
Something we all hear often from authors is that they don't know where to start, which is what keeps them STUCK! Overwhelmed with analysis paralysis- because they technically KNOW all that they should be doing, but they just don't know HOW to get started. Last week Laurie shared an overall book marketing strategy childrens authors can use, and what she helps authors implement. Today Laurie walks you through the logistics of how you can set it all up!Join the Facebook groupGet the Email Kit
23 minutes | Sep 15, 2021
Your Marketing Strategy! Marketing for childrens authors
Have you ever just wanted to know what it takes to have a solid book marketing system? If YES, then this is for you!Join Laurie for the BIG PICTURE overview of an excellent book marketing system, specifically for childrens authors. Website template I talked about
17 minutes | Sep 8, 2021
Book Review: 'Dear Writer, You Need to Quit'
Written by Becca Syme, 'Dear Writer, You Need To Quit' isn't specifically written for childrens authors, but is definitely still applicable. This book is part of a whole "Dear Writer' series which is a very cool premise. This one has 15 chapters on things you should QUIT, and those are bookended by 'The Bad news' at the beginning and 'The Good News' at the end!Have a look at her other books on her site BetterFasterAcademy.com and have a listen to her podcast, The Quitcast.
10 minutes | Sep 8, 2021
Book Marketing for Childrens Authors!
Welcome to Season FOUR! Over the past 3 years we've done a variety of things on here.. we started with interviews and spent over a year listening to interviews with other indie authors of varying experience about how they made it happen for themselves. Then we started to have more specific topics on the show, and I went looking for guests who could speak to things like seasonal books, rapid release and how it related to childrens books, diversity in childrens literature and loads more. During the pandemic my recording schedule got messed up right along with our lives, and I fell off the podcasting wagon. But I miss it when I don't do it. I miss helping in this way. This summer I put my thinking cap on and tried hard to figure out how I could put out consistent shows that were helpful and valuable, and of course about my fav topic MARKETING! I think I've come up with a good system for this season, a way to keep me on track and teaching YOU. Listen to the show to hear more!
19 minutes | Jul 24, 2021
A New Way to Think About Book Marketing
Have you ever wondered why you're getting NO RESULTS from your book marketing activities, even though you're doing exactly what everyone else is?! You'll want to tune in to hear the reason why, in the third and final episode in the TRAFFIC series. Join Laurie as she shares a new way to think about your book marketing activities. Find the Pitch kit HERE.
15 minutes | Jun 2, 2021
Thinking Strategically When it Comes to Traffic: For Childrens Authors
Where are all the people?! You know you need traffic, but where do you find the people... In this episode Laurie shares where to find traffic, how to know what to post, and how to think more strategically. Want to join the traffic challenge? Check it out HERE in the FB group.
18 minutes | May 26, 2021
4 ways for Authors to Get More Traffic
Struggling to find new readers and make sales? You might need to back up a few steps and think about how you're getting traffic.The basics of book marketing are: turn the traffic you have into a captive audience, engage and connect with them, and ultimately convert them to loyal fans (and paying customers). Here are four ways you can borrow someone else's audience, connect with them, and start to build your own loyal audience.(the great book on focusing on our customer's experience I mentioned is HERE)
16 minutes | May 12, 2021
It’s SPRING - Time to CLEAN Your Digital HOUSE!
Join Laurie as she shares 5 actionable tips to be more productive when you're online. Will these tips help you write or sell your books? NOPE. But they WILL help you to spend less time sorting emailsless time wading through posts from people that bring you downMORE time on what matters!Childrens authors! Spend 10 minutes a day this week and clean your digital house!Support the show (https://www.buymeacoffee.com/WritersWay)
14 minutes | May 5, 2021
Lost Your Motivation? This Is For You!
The truth is, the shine usually wears off of running a book business, sometime after you publish, and when you realize how much work the marketing is. In this show you'll learn the 5 TOP things you can do on a weekly basis, that will always work to move your book business forward. And by moving it forward, you can banish the boredom, and stay motivated!
10 minutes | Apr 21, 2021
Social Media Etiquette (aka Don't Be a Kanye)
How do you act when you go to a party? Do you hover in corners, eye cast down, making sure not to cross anyone's path? Or do you mingle a bit, shake hands, make eye contact and say 'hello'?Believe it or not, social media is just like a party! And Facebook groups are someone else's party. Have a listen to today's episode to make sure you're not being a Kanye at other people's parties. And then bookmark this show in particular, to share with people who do drive by link drop offs. SHARE THIS EVERYWHERE! 👉https://kite.link/socialmediaetiquette 👈
22 minutes | Apr 14, 2021
Hack Your Mindset - For Childrens Authors
Imposter Syndrome. Not sure my HBa in Psych (15 years ago) qualifies me to speak about this issue.... but it's something that many authors struggle with - especially Indie authors who haven't got an 'official' publisher behind them validating their story.This episode isn't the ultimate guide on the perfect ways to overcome your self doubts and brush off imposter syndrome for good. Instead it's a 30 day plan to HACK your way to more self-confidence, and trick your brain into forgetting the doubts you have. Say it with me, "I AM a successful childrens author". Pick up the cheatsheet at https://lauriewrightauthor.com/hackyourmindsetShare the episode!Support the show (https://www.buymeacoffee.com/WritersWay)
24 minutes | Mar 31, 2021
Jane Owen on The Writer's Way
Join Laurie as she gets to know author and publicist Jane Owen. Jane was able to PIVOT last year, and instead of feeling sorry for herself (for not * too* long) she set to work working a lifelong goal happen. Find Jane's book here on her website, and connect with her on instagram here and here!
31 minutes | Mar 17, 2021
Understanding Analytics - For Childrens Authors
What matters when it comes to analytics? Author and metrics expert Brandi Johnson is here again, walking us through what's important to track when it comes to metrics, and what we should DO with that information! Share with a friendWebsite metrics, social media metrics, email analytics --> what's the most important part of all of these? Brandi breaks it all down in a really easy to understand way for us. Grab Brandi's book HERE and make sure to take advantage of the free resources that come with the book. Missed the first time Brandi was here? Listen now!
17 minutes | Mar 3, 2021
Money Making Activities for Authors!
Author and publishing coach Lene Dybdaul chats with Laurie about money making activities authors can do. Share with a friend Lene shares her tips for book marketing... she suggests planning in advance and building an audience even BEFORE your book is published, so that you can launch your book to a waiting audience. #smartA congratulatory SHOUT OUT to all authors launching their books this week, and a specific round of applause for these two!CONGRATS to Caitlin Bangsund, for a book that's been in her brain for years now. It's finally out, and it's SO good! Grab it HERE.More congrats to Linda Steinbock who is helping kids process the pandemic experience, specifically their feelings about parents going back to work. This gorgeous book is super relatable for all of us this year. Grab it HERE
6 minutes | Feb 17, 2021
Is this you? 😲
Take a common HACK and make it work for you!You've likely gotten this weird FB message from a friend of yours, I've had them from my 80 yr old aunt, my tech savvy cousin in law, and another author.... it's a YT link and just one single sentence... listen now and then tag me when you make your hooky post! @lauriewrightauthorJoin the fun on Facebook HERE
15 minutes | Feb 10, 2021
Quick Content Wins for Valentine's Day!
It’s almost here and I am NOT prepared! Who’s with me? Today on the show I’m sharing quick content ideas you can put into action with very little preparation.I know I LOOOVE a good social script, it doesn’t get any easier than plugging in a pre-written post, does it? If you want:3 social post scripts6 Valentines’ related ‘sign offs’ - use in emails, live videos or social posts2 promo ideas14 low-medium competition hashtagsRaise your hand by clicking HERE to get quick and easy to implement ideas!
7 minutes | Feb 3, 2021
Easy! Help to manage your time!
I made you something! Something to help cut through the noise of what you think you *should* be doing, that outlines all the things you NEEd to be doing, to market your book for kids.I made it to cut through all that NoisE you see online. Here’s what you actually NEED to do:You need to create valuable content , consistently. You need a place to gather your fans.You need a way to talk to your fans. And sometimes you need to make an offer to them too. On my site marketingforchildrensauthors.com, in the resources bank, you will find a module called ‘Author Tasks and Time Management’. There is a 15 minute video going over the tasks you need to be doing, and how much time to budget for each one - daily, weekly, monthly and quarterly. Take a few hours this coming week - make a copy of the trello board - and plan out the next few months. It will help with the overwhelm, with that feeling of going in circles, and the shameful feeling of never doing ENOUGH. You’ll make a plan, and you’ll stick with it. Go to marketingforchildrensauthors NOW, and listen to that video, and know that I made it for you with all kinds of LUV - to help you get more done, and feel good about it.
14 minutes | Jan 27, 2021
Amazing Resources for Childrens Authors To Try Right Now!
The Kidlit creator stack has been on my mind all day, and I had to share about it because it’s gone in just a week! But that got me thinking about all the other resources out there in the wild that you might enjoy as well.From zero dollars to $800 there is a range in here, but all are worth exploring! First off, decide what you need help with the MOST. Is it writing, publishing, editing, formatting, marketing, social media marketing, growing an email list, or even just understanding the overall process of self-publishing? There’s something here for ALL of that. Send me a message if you need help to know which is perfect for YOU.Links!Kidlit Creator Stack ($49)Amazon Ads by Dave Chesson ($0)Rise Inner Circle (free trial for 30 days)Mark Dawson Ads for Authors ($849)20 Books to 50k -FB group (free group - follow the rules!)Marketing for Childrens Authors (my site! Lots, lots of price points, free up)
21 minutes | Jan 20, 2021
Step UP Your Book Marketing Game!
Join Laurie as she shares 10 actionable tips to get you up and running with book marketing!Take these ten tips and get GOING! Practice your elevator pitch, know your numbers, build an author network and MORE!Links mentioned:Marketing for Childrens Authors group on FacebookSupport the show (https://www.buymeacoffee.com/WritersWay)
20 minutes | Jan 16, 2021
Middle Grade Success! with Tonya Duncan Ellis
Join Laurie as she chats with Tonya Duncan Ellis, author of the award winning, best selling Sophie Washington children's books series. Tonya's books recount the adventures of a precocious African American preteen from Houston, TX and her diverse group of friends. Each funny and heartwarming story teaches lessons about friendship, responsibility, truthfulness and perseverance. Who doesn't need more of that for their preteen?!Contact InfoFacebook - @tonyaellisbooksInstagram - @tonyaellisbooksTwitter - @TonyaDEllishttps://tonyaduncanellis.com/
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