Listen Now

Have you ever been stuck in a public restroom stall only to discover too late that there is no toilet paper? Well it happened to Patrick and if your not careful you can let that happen to your business. In this episode we discuss how planning is key to the success of your business. We'll go over why you need to think ahead and show you how to make sure you stay on track and make changes along the way when necessary. In this episode  1:21 Patrick get's caught with his pants down 3:20  Patrick get's down to business 5:30  Missing a HUGE business opportunity 9:05  Up a creek without a paddle 11:24  Planning partnerships 14:25  Surrounding yourself with the right people 16:45  Making a plan is the important part 18:25  Is your plan is in line with your customers needs 21:10  Helping out other businesses 25:06  Competitors as colleagues 26:58  Help your customers before they ask for help

Is your business one that gets remembered long after the customer has left your company? Have you created an experience that causes people to talk about it with their friends?? Are you making a long lasting impression on the people your business reaches??? You better be, because your competition might be. In this episode you'll learn what you need to do differentiate your business from all those around you and create an experience worth remembering and sharing (dressing in drag is optional). In this episode 2:02  Fern in drag?  3:56  The wedding by the lake 4:55  The singing transvestite 7:25  Do you have a USP? 9:40  Be memorable 11:39  Surprising your customers 15:06  Personalizing the customer experience 17:17  You should not try to please everybody 20:22  Inflatables at Patrick's wedding 23:04  Creating an experience on a budget 25:08  Understanding your customers is key 26:23  People will spend more for a great experience

In this episode we learn from Fern's two kids at their swim lesson - and there's lots to learn. When looking at the deep water of the entrepreneurial abyss will you run for dry land or cannonball in? If the water gets rough, will you turn around or keep swimming? When you take in some water will you pop back up or call it quits? See yourself in these two six-year-olds and let them teach you about success. In this episode 0:14  Patrick messes up the intro 2:48  Fern stands up 4:35  The story of Fern's kids at swim class 10:30  The single biggest obstacle in your way 12:01  Your untapped potential 14:42  How your environment will shape your attitude 17:21  Get excited! 20:19  Don't let what you don't know hold you back 22:27  Dealing with set backs 27:44  Find the right tools 31:40  The right repetitions 32:07  Find a swim teacher 35:50  Doubling down on yourself 38:53  Don't sit on the bottom of the pool Links Think and Grow Rich by Napoleon Hill Three Feet From Gold Failing Forward Tony Robbins

Believe it or not there's a lot you can learn from inflatables. No we're not talking about blow up dolls (although I'm sure that would be a fun topic), we're talking about a business that specialized in inflatable fun. Patrick shares a story about a recent kids party he went to that opened his eyes to some valuable business lessons. In this episode 0:47  Bring on the inflatables 3:59  Size doesn't matter 5:20  Fern's short attention span 8:33 Upsells baby 12:24  Adding value - that customers actually want 14:24  What do you do when your customers skin their knee? 17:07  Role of customer service 19:09  Always be "swooping" 21:19  Inflatable branding 25:22  Going for the extras that make the biggest impression 29:11  A little squirt goes a long way Links Fern's Disney World Post

There's nothing worse than being that old guy at the end of the bar in a room full of college kids. Everyone is staring at you (not in a good way), you feel like an outcast and it isn't long before someone (or everyone) is going to ask you to leave the party. Way too many businesses are that creepy old guy at the corner of the bar. With their outdates websites and old appearances they don't look at all relevant for today and are suffering because of it. Pull up a seat and listen in on something that happened to Fern and how you and your business can learn from his mistake. In this episode 1:05  Patrick is NOT invited to the party  1:40  Not so young alumni 4:15  Appearances matter 6:26  Bad wallpaper on your business 9:13  Get rid of your flip phone 10:44  Don't talk about Led Zeppelin 14:06  Know where the cool parties are 15:30  Make your business the party to be at 16:30  Newsflash: it's NOT about you or your business

The treadmill can be a useful tool to help you stay fit but it can also be used as a crutch that can stifle your growth. How far can a treadmill really take you? In reality, it takes you nowhere. It's a great starting point but to be able to take your workout to the next level you'll need to hit the road and experience the unpredictable terrain of the outdoors. So many businesses are run like they are on a treadmill. Doing the same things day after day but never moving forward. To excel in business and in life you need to get your ass off the treadmill, out of your comfort zone and start proactively looking to move your business ahead. We'll expand on this principal and show you how you can start flexing those business muscles. In this episode 1:00  Patrick holds himself 2:20  The story of the treadmill 5:04  Getting stronger 6:01  Get responsible for your results 9:29  Screw easy 12:22  Cut the cord 15:27  Change is good 19:42  How do you know your business is on the treadmill Links mentioned Leave us a review on iTunes - PLLEEEEEAAAASSSSSEEEEEEEEE

You've gotta hear what Patrick's son did when he baked a fresh batch of brownies (hint: look at the image above). It was a brilliant move and a great lesson that you need to learn for you business. We'll break down how the important points from this baked goods caper and show you exactly how you can use this strategy with your clients, your prospects, your day to day efforts and your marketing. Once you understand this principal you'll know how to leverage your time, stop spinning your wheels on unproductive tasks and supercharge everything about your business. It's powerful stuff but may make you a little hungry. in this episode 1:05  Intro to the podcast 4:01  The brownie story 8:13  80 - 20 brownies, your life and your business 14:00  The dangerous of taking a customer that is not a right fit 17:25  Putting your true self out there to attract the perfect customer 22:40  Letting go of some stuff and being cool with it 25:41  Fern finally figures out what century we're in links mentioned 80/20 Sales and Marketing by Perry Marshall