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The Word From Mouth

36 Episodes

40 minutes | May 29, 2019
Jake Shapiro and Nicola Korzenko of Podfund - Supporting Emerging Podcast Creators
Jake Shapiro (CEO of Podfund and RadioPublic) and Nicola Korzenko (General Manager of Podfund) speak with MouthMedia Network CEO Rob Sanchez on addressing the problem of operating capital for podcasters, why Podfund might move the needle for the podcast industry, and thoughts on the industry as a whole.See omnystudio.com/listener for privacy information.
36 minutes | Mar 28, 2019
What Acquisitions Mean for the Audio Industry
When a behemoth swallows a giant or two, it is worth a moment to pause and think about what it means for the industry. In this case, the acquisitions of Gimlet, Anchor, and Parcast by Spotify have sent a shockwave through the industry. MouthMedia Network CEO Rob Sanchez sat down with Matt Hartman from betaworks, which invested in both Gimlet and Anchor, to hear his thoughts on what the acquisitions mean for audio. (Note: This episode was recorded prior to the announced acquisition of Parcast.) Matt Hartman is a partner at betaworks ventures. Prior to joining betaworks, Matt built ReferBoost (licensed to Apartments.com), and was at Hot Potato (acquired by Facebook). He began his career building the technology platform for Trammell Crow Company (acquired by CBRE) and is the inventor of Patent #8189781 related to the protection of digital images.  Matt studied Cognitive Science and Computer Science at the University of Pennsylvania and holds an MBA from the Kellogg School of Management at Northwestern University.  You can find Matt’s writing and contact information at http://hrt.mnSee omnystudio.com/listener for privacy information.
45 minutes | Jan 2, 2019
About Podcast Metrics - A Deep Dive with Todd Cochrane of RawVoice and Blubrry
IAB, RAD, and new tools for podcast metrics, and growth and change in podcast statistics... Todd Cochrane (Podcast Statistics & Advertising Expert, Author & Podcaster, and CEO of Blubrry/RawVoice) dives deep into the world of podcast metrics with MouthMedia Network CEO Rob Sanchez.See omnystudio.com/listener for privacy information.
27 minutes | Dec 18, 2018
Podcasting from three sides – buy, sell, attribution – with Sarah Cotenoff
Sarah Cotenoff, Head of Partnerships for Podsights (analytics and attribution for podcast advertising), joins MouthMedia Network CEO Rob Sanchez for a conversation covering a rare look from all sides of podcasting — buy, sell, and attribution… Plus — a perspective on the state of the market, thoughts on whether are we at the saturation point of new content and new dominant content creation players, and the impact of changing and professionalization of statistics side of the industry on the advertising market. And, a reaction at the new podcast listening measurement platform RAD.  See omnystudio.com/listener for privacy information.
40 minutes | Dec 7, 2018
Jack Rhysider of Darknet Diaries – About That Chartbreakers Episode
Apple podcasts charts, that elusive algorithm and podcast promoters, the state of podcasting, what podcasters can do to go “next level”, and more… Jack Rhysider, host  of Darknet Diaries podcast, talks with MouthMedia Network’s Rob Sanchez and Charles Beckwith about these topics, his “Chartbreakers” episode and overall his podcast, and beyond. Plus, the latest headlines about podcasting and on-demand audio from Podnews. Darknet Diaries is a podcast covering true stories from the dark side of the Internet. Stories about hackers, defenders, threats, malware, botnets, breaches, and privacy. The show is produced by Jack Rhysider, a veteran to the security world. He gained his professional knowledge of security by working in a Security Operations Center, a place to where threats are detected and stopped.  See omnystudio.com/listener for privacy information.
33 minutes | Nov 30, 2018
Investment in Content Creation – with Andrew Kotliar of MEP Capital
Innovative investments designed to empower creative professionals and catalyze disruptive media and entertainment enterprises… Andrew Kotliar, Partner at MEP Capital, discusses how MEP Capital handles investment in niche markets in audio and entertainment. And podcast and on-demand headlines from Podnews. Recorded in MouthMedia Network studio powered by Sennheiser. Operating across Music, Film, Television, Digital and Events, MEP Capital seeks new ideas and innovative approaches to age-old industries. They then invest to make them a reality in partnership with creative peers.  Andrew Kotliar joined MEP Capital in 2017 and is the portfolio manager of what was formerly known as Magna Entertainment Partners, an investment vehicle dedicated to providing capital to underserved segments of the media & entertainment industries. Previously, Kotliar founded LIVAMP, an online platform facilitating investment in creative intellectual property. Kotliar has nearly a decade of media investing and corporate finance experience at financial institutions including Centerbridge Partners, Goldman Sachs, and Portland House Group. He is also a lifelong musician.See omnystudio.com/listener for privacy information.
5 minutes | Nov 8, 2018
The latest news
The latest news in podcasting and on demand as of November 5, 2018, from Podnews.See omnystudio.com/listener for privacy information.
41 minutes | Oct 12, 2018
Podcasts and TV – A Conversation with Simon Applebaum
How audio and video intersect, the trend of crossover shows, and the future of content consumption and creation, with Simon Applebaum, host of “Tomorrow Will Be Televised”…  See omnystudio.com/listener for privacy information.
36 minutes | Oct 3, 2018
Podcasting for Humans – A Conversation with Evo Terra
Looking back, and ahead, at how podcasting can grow and prosper with podcasting pioneer, co-author of “Podcasting for Dummies”, and media consultant Evo Terra.. MouthMedia Network CEO Rob Sanchez talks with Evo Terra about how a lot of people with interesting ideas who can use podcasting to spread their message, activating existing networks, about hosting companies and the opportunity to work with humans to get new people involved, content management systems and their opportunities and challenges, updating an existing show toward with a successful relaunch, how Terra is excited about the opportunity at hand, adapting and adopting podcasting into more lives. Plus, a look at the latest headlines on podcasting and on-demand with James Cridland and Podnews. Evo Terra is the pseudonym for Travis Unwin, an American podcaster, author, radio broadcaster, and businessman currently based in Bangkok, Thailand. Terra is known as the author of Podcasting For Dummies, originator of The Beer Diet, a travel blogger, and an early pioneer in podcasting    See omnystudio.com/listener for privacy information.
35 minutes | Sep 27, 2018
Girls Gotta Podcast
How the desire to share life’s realities as women in dating, sex, and more turned into a real growing business as podcasters with Girls Gotta Eat… Ashley Hesseltine (standup comedian, writer, and founder of @brosbeingbasic + @fashiondads_) and Rayna Greenberg (writer, photographer, founder of @onehungryjew) are hosts of the popular podcast “Girls Gotta Eat”, which after just 32 episodes already the hosts report has achieved millions of downloads, multiple sold-out live audience shows, and is on a trajectory to be one of the podcasts to emulate. They sit down with MouthMedia Network’s Head of Content/Programming Marc Raco to share why they started the podcast, how it has developed to such hit, why they’ve integrated live shows so early in the journey, why they never expected the show to take on a life of its own, thinking about the podcast as a real startup business, an impending live show tour, and much more. Plus the latest headlines in podcasting and on-demand with James Cridland and Podnews.See omnystudio.com/listener for privacy information.
52 minutes | Sep 20, 2018
The podcast panel you want to hear…
Ken Lagana (Panoply), Charlie Kammerer (Slate Magazine), Mallory Kasdan (MILK Podcast), Keesa Schreane (You’ve Been Served), and Manoush Zomorodi (Stable Genius Productions) discuss podcasting and it’s potential and trajectory… Recently, MouthMedia Network collaborated with IgnitionOne to create podcast content at the IgnitionOne Summit in New York. During the summit, Pavan Bahl led a panel of the boom of audio and the rise of podcasting, featuring some significant players in the industry. Ironically, this panel was recorded the day before Panoply announced its move away from content creation. Also, the latest headlines in podcasting and on-demand with Podcasting and James Cridland. IgnitionOne is a company of innovators, dedicated to helping marketing win by simplifying the increasingly complex tech landscape. IgnitionOne simplifies life for marketers, allowing you to more effectively engage with your customers and make the most out of every marketing dollar. Their score-powered audiences and optimization drive deep insights, so you can reach customers across the most relevant channels with personalized, 1:1 messaging. They believe that cutting-edge tech benefits from the great minds managing it. Their team of 400+ marketing experts is based out of 17 global offices in 10 countries, and they are constantly communicating to make sure IgnitionOne is delivering the tools and services marketers need to make an impact.See omnystudio.com/listener for privacy information.
15 minutes | Sep 11, 2018
Strategic content – growing podcast adoption with science and purpose
What would happen if we were more strategic and precise, and more purposefully designed and aimed podcast content? Could we hit greater and mass adoption? Is it time to take a page from advertising with science and psychology, and be more intentional? MouthMedia Network CEO Rob Sanchez explores this topic. Plus, a rundown of the latest headlines on podcasting and on-demand with Podnews.See omnystudio.com/listener for privacy information.
16 minutes | Sep 6, 2018
Why podcasters must train the new generation of listeners
New, strategic types of programming can pave the way for a new generation to adopt podcasting, and condition current non-listeners to adopt podcasting… MouthMedia Network CEO Rob Sanchez shares a perspective on how the podcast industry can capture more of the 83% of Americans who have not yet adopted podcasts as a part of their lifestyles. Plus the latest headlines on podcasting and on-demand from Podnews.See omnystudio.com/listener for privacy information.
30 minutes | Aug 28, 2018
Search, Adoption, and Moving the Needle in Podcasting – with Dave Jackson
Dave Jackson, Podcast Consultant with The School of Podcasting, and an inductee into the Podcasting Hall of Fame, submitted a question to the website for “The Word From Mouth”. So we invited him on the show to discuss it. MouthMedia Network CEO Rob Sanchez has a far-reaching conversation with Dave, who has been podcasting since 2005, about the state and future of discovery mechanisms in podcasting, the challenges of growing adoption into podcasting, the need for viral podcast content, and what it will take to make podcasts a household habit across the country. And James Cridland shares the latest headlines in podcasting from Podnews. Dave Jackson has been a corporate trainer for more than 20+ years. He currently runs the School of Podcasting (www.schoolofpdocasting.com), has written the books “Get your band out of the basement and keep them out of the asylum”​ and “More Podcast Money (morepodcastmoney.com). He works to flatten the learning curve of podcasting and recommend the right equipment cost efficiently. He also does one on one podcast consulting at www.schoolofpodcasting.com. Dave is a featured/keynote speaker at events, and served as the Director of Podcasting for the New Media Expo. He is also a member of the tech support staff at Libsyn.com. Special thanks to Dave Jackson for joining the show on short notice and for his technical contribution.See omnystudio.com/listener for privacy information.
17 minutes | Aug 21, 2018
When podcasts get personal
Podcasts cover everything from women’s health to battling addiction… In this episode, interviews with Joanie Sigal of The Addiction Podcast – Point of No Return and Sophia Wise One of Vagina Talks podcasts. Plus, the latest headlines in podcasting and on-demand from Podnews with James Cridland.See omnystudio.com/listener for privacy information.
29 minutes | Aug 17, 2018
Venture Investing in Podcasting – Insights and Opportunities
Newark Venture Partners and how venture firms are looking at the podcast industry… JOANNE LIN, Senior Investment Associate at Newark Venture Partners (which has been becoming a notable presence in investing and supporting the podcast industry) talks with MouthMedia Network CEO Rob Sanchez about how the company is thinking about the podcast space, tech platforms, the ubiquity of voice, and the objective of reaching the next frontier of the 83% of the US who haven’t yet adopted podcasts. Plus, the latest headlines in podcasting and on-demand from Podnews. Newark Venture Partners (NVP) invests in innovative entrepreneurs that are leveraging their industry expertise to change the way companies do business. They focus on investment themes that align with the strategic priorities of their Corporate investors, and look for passionate founders that are uniquely qualified to build their businesses. NVP invests across the early stage lifecycle from pre-seed to Series A, and will invest up to $1 Million in an initial check. Post investment they support their Founders thru an in-house Growth Team that helps develop an effective sales approach, and by facilitating introductions to decision makers at their corporate investors. As well, NVP claims 7 corporate investors and 500+ on-demand subject matter experts who want to work with their start-ups.See omnystudio.com/listener for privacy information.
19 minutes | Aug 10, 2018
10 Tips to Grow Podcast Downloads and Engagement
Tips to grow podcast downloads, audience engagement, and thought leadership, from Marc Raco, Head of Content and Programming for MouthMedia Network… Is there a secret recipe? Partner with others Interview guests with followers Stay lean Build in enjoyable rituals Use multiple social media channels Link to prior content Integrate photos Cross-promote Hold live events Invite guest hosts Check out the full article here. Also, podcasters Lisa Schoonover (Reaching Hearts Changing Lives) and Neil Guilarte (All Things Post podcast) share their individual stories and approach to content, reaching audience, and making impact – all recorded at the 2018 Podfest Multimedia Expo. Plus, the latest podcast and on-demand headlines from Podnews. MouthMedia Network studios are powered by Sennheiser.See omnystudio.com/listener for privacy information.
15 minutes | Aug 3, 2018
How can podcasting conquer the other 83%?
Podcasting is growing, professionalizing, and gaining interest — but what will it take to move beyond the 17% of US podcast listeners? Do we choose broad listenership, or squabble over an increasingly competitive space with thin margins? A collective sigh after Podcast Movement and Voice Summit –  a growing adoption, professionalism New products and tools entering the marketplace that change the way we think about stats and reports More use of IAB Standards At least $200M invested in podcasting in last year Yet only 17% of US is listening  Significant growth, professionalism – yet why is huge untapped market untapped How to grow and expand? Change in content types, adjusting to listening habits Market  for podcast players is fractured If Google Podcast App is in Top Ten apps but only .5% of the marketplace, what can that tell us? Massive competition for the same people as listeners? Do listeners have too many choices, causing paralysis? Too many players? So many barriers to entry accumulating because of competition should be deeper than 17% – mobile is available, content is free, most content speaks to broad audience Need deeper penetration across the country, user types Having trouble reaching ears of people Incredible amount of adoption, growth, professionalization, content is fresh, endless opportunities in ways people an adopt podcasts into lives Going back to storytelling and spoken word Our strategic choices as an industry impact ability to conquer and grow Broad listenership, or squabble over increasingly competitive space with thin margins? MouthMedia Network CEO Rob Sanchez shares thoughts and insights on the future of growth within the podcast industry. Plus: the latest headlines in podcasting and on-demand from Podnews.See omnystudio.com/listener for privacy information.
23 minutes | Jul 25, 2018
Podcasting Variety – Continued!
Three more podcasts illustrating the great variety of content and approaches in podcasting… Debbie Pace of The Show up Show (everything you need to emerge as a powerful and healthy leader in your life, business and relationships), Fabiana Lowe of The Short Gal Show (standing tall to challenges), and Richard Liebespach of the Self-Protection Essentials podcast (How to stay safe from people who would physically harm you) share their individual stories and approach to content, reaching audience, and making impact – all recorded at the 2018 Podfest Multimedia Expo. Plus, the latest podcast and on-demand headlines from Podnews. MouthMedia Network studios are powered by Sennheiser.See omnystudio.com/listener for privacy information.
21 minutes | Jul 19, 2018
More Variety in Podcasting
Three podcasts that illustrate the great variety of content and approaches in podcasting… Tommy Savoia of The Cube Command Podcast (video gaming podcast made for players by players), Stuart Fensterheim of The Couples Expert (advice on having a loving and enriching relationship), and James Thomas of Four Seas One Family (adjusting to life overseas as an expat or immigrant), share their individual stories and approach to content, reaching audience, and making impact – all recorded at the 2018 Podfest Multimedia Expo. Plus, the latest podcast and on-demand headlines from Podnews. MouthMedia Network studios are powered by Sennheiser.See omnystudio.com/listener for privacy information.
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