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The Winding Road
41 minutes | 2 days ago
Episode 30: Storytelling, Copywriting, and Job Descriptions
In this episode, I interview Katrina Kibben, a professional copywriter with a passion for creating job descriptions that don't suck.She's the CEO and Founder of Three Ears Media in Longmont, CO and we had a great conversation about why most job descriptions you see suck and how (actually why) they should be better.We talked about copywriting and storytelling - two of the most important skills you can have as a marketer - shared some of our favorite books on the topic.Katrina also did a 100-year study of job descriptions, comparing some of the first descriptions from the 1920s to now. The results may shock you.We also talk about why a college degree shouldn't be a job requirement and riff on education.You'll want to stick around until the end to find out the unbelievably crazy thing that happened to me the night before I took the GMAT exam. Oh, and Three Ears Media is hiring.
23 minutes | 8 days ago
Episode 29 - The Power of Your Network - Interview with Bethany Ellis, Chief People Officer at CreatorIQ
I sat down with Bethany Ellis to hear the story of how her current role, Chief People Officer at CreatorIQ, came to be.You may be surprised that the job search for executives isn't much different, at its core level, than it is for most other professional roles.Bethany talked about:The importance of her network and past mentors and how that played a role in her recent search.How her view of "treating candidates like they're already employees" was emphasized after her experience.What it felt like to step outside of her comfort zone in her new role...and more.It was a great conversation that you're not going to want to miss!Oh, and CreatorIQ is hiring. You can find a list of their open roles here: https://creatoriq.com/careers/
33 minutes | 15 days ago
Episode 28 - Janice Mandel's 4-Step Career Road Map
Janice Mandel is the President of String Communications, a boutique PR firm in Toronto. Throughout her career, she's worked for large consulting firms and a Fortune 500 consumer good company. Like most of us, she's experienced highs and lows throughout her career, and she shares some of those during our interview.In this episode, she talks about four elements that make up her Career Roadmap, including:1. Have many mentors2. Know your goals3. Keep a "me file"4. Focus on resultsAs a bonus, we talk about how she landed her dream job with her dream company and didn't lead with a resume.
59 minutes | 5 months ago
Interview with Yuliya Salorenko - TEDx Speaker, Digital Marketer, and Growth Hacker
I sat down with TEDx speaker, Yuliya Salorenko from Tampere, Finland to discuss a wide range of topics, including personal branding, the power of networking, the future of retirement, Imposter Syndrome, and her personal story of being recruited for every professional role she's ever had despite being an immigrant in Finland.Yuliya is a growth hacker by day and a public speaker by night. Currently, she manages digital marketing at a data-driven growth company, Catapult, and runs her own public speaking business. She is on a mission to facilitate growth in companies and humans and has been "hustling" in the startup scene for many years. She got her start as part of the team running a startup accelerator based in Tampere, Finland, and later coaching entrepreneurs. Yuliya's professional passions include running hands-on workshops on startup pitching, personal branding, networking, LinkedIn, and career growth. She also helps fellow international talents find jobs and integrate into Finnish society. As a published poet and TEDx Speaker, Yuliya advocates for diversity, entrepreneurship, active citizenship, sustainability and change, in Tampere and beyond.
53 minutes | 5 months ago
Interview - Amy Miller, Sr Recruiter on Amazon's Project Kuiper Team
This episode is full of information and a lot of laughs as I catch up with my former Microsoft co-worker, Amy Miller. Amy is now a Sr Recruiter on the Project Kuiper team at Amazon. We talk about what Project Kuiper is all about - and it's pretty fascinating. Especially, if you're a space geek like me.We also bust the myth about companies slowing down their hiring during the holidays, why you're most likely to make a lateral move when switching companies, advice for those who want to make a career pivot, and what folks who are approaching retirement from the military can start doing to prepare for a successful transition to the private sector.There are also some laughs to be had about our mutually-eclectic tastes in music.This episode has it all!
12 minutes | 9 months ago
Stop Seeking Reassurance
To do our best work we need to stop seeking reassurance. In a recent Zoom call I was on with Seth Godin he made the comment that "reassurance is futile." In this episode, I share my thoughts and perspective after I've had 24 hours to reflect on what reassurance really is and why we should never seek it out.
14 minutes | 9 months ago
Why Imposter Syndrome May Not Be a Bad Thing
Imposter Syndrome is something I hear a lot of people talking about - even people who seemingly have it all figured out. This feeling of not belonging or being good enough can sometimes hold us back and make us overly cautious about asking questions or speaking up when the opposite should actually happen.In this episode, I offer a different perspective on Imposter Syndrome.
8 minutes | 9 months ago
Stop Faking It Until You Make It
Have you heard people use the term 'fake it until you make it'? When you're considering a career change or pivoting into something different and you're waiting until you know more because you don't want to feel like a fraud by "faking it until you make it.Stop hiding.
14 minutes | 10 months ago
Should I have a side gig?
I talk about side gigs and why I think you should have one if you want to pivot your career. Without a side gig I likely would never have been able to move from corporate recruiting into a marketing career.
6 minutes | a year ago
What it Means to Be a Professional
Now, more than ever, it's time to step up and be a true professional. Find out what I mean by this.
13 minutes | a year ago
This is a Time of Opportunity
In this episode, I talk about working from home (I've done it for the last five years), networking, and getting better.
55 minutes | a year ago
Erica Larson Interview (Part 2): Getting Noticed
Erica is an experienced recruiter at a Seattle-based Fortune 500 company. She joins me again today to talk about how to get noticed during your job search. To learn more about viewing your career through a marketing lens, check out my blog here: windingroadpodcast.com/blog
16 minutes | a year ago
All great marketers are intentional about how they represent their brand. It's not different when you're representing your very own professional brand (what most people call a personal brand). In this podcast, I talk about what it means to be intentional and why it's important to your brand and career.
21 minutes | a year ago
Welcome to Season 2 and Why You Don't Want to Lead with Your Resume
Welcome to Season 2. I'm back after a short break. Thank you to everyone who listened last season and anyone who is listening for the first time. I appreciate you!If you're leading with your resume, you're putting yourself at a huge disadvantage. I talk about how you can change that.
43 minutes | a year ago
Erica Larson: Job Seeking Tips from a Fortune 500 Recruiter
Long-time friend and former recruiting colleague, Erica Larson, shares some absolute golden tips for anyone thinking about or currently looking for another job. Get perspective straight from a Lead Recruiter at a Seattle-based Fortune 500 company.
14 minutes | a year ago
A Walk in the Rain- an Experiment
In this episode, I talk about life, time, and being in control of our decisions while on a walk in the rain.
38 minutes | a year ago
Mary Elizabeth Sheehan: Applying Marketing Concepts During a Job Search [Interview]
In this episode I sit down with Mary Elizabeth Sheehan, someone I met during my time in Seth Godin's The Marketing Seminar (TMS). We talk about her current job search, what she's learned, how she's applied some of the marketing principles learned during TMS, and what she would do differently.
17 minutes | a year ago
Making Time to Think and Intrinsic Motivation
In this episode, I talk about The importance of finding time to think and be creative and the impact that could have on your professional growth. I share how I'm able to create time for thisAre you intrinsically or extrinsically motivated and why it's important to know
25 minutes | 2 years ago
You're Going to Fail
If you're seeking any kind of change - a career change, a job change, a company change, starting a business - you're going to fail. If you don't fall, you're not pushing yourself enough. In this episode, Travis talks about how three things you'll need to overcome failure and shares some personal stories of his own failure.
13 minutes | 2 years ago
Why Asking "Why?" is Important to Your Job Search
In this episode, I provide an update on what The Winding Road is and who it's for.I also talk about why you should be asking yourself "why?" if you're looking for a new role (or considering changing careers). Follow me on Twitter: @509MarketerCheck out the website for my latest blogs and book recommendations: windingroadpodcast.com
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