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After the financial strain 2020 put consumers in, banks and credit unions can’t afford to overlook opportunity segments “hiding” in plain sight – especially when they’re both digitally savvy and offer growth. Host Monique Ruiz discusses reaching the underserved and underbanked through hyperlocal community involvement with Claritas’ Catherine Spisszak and Coopera Consulting’s Victor Corro. Listen now for actionable advice, applicable across industries. Read about the 10 questions you should ask before incorporating email into your marketing plan: https://bit.ly/2ZmhUCe Listen to the Finance Industry Segmentation & Fair Lending episode: https://claritas.com/claritas-podcast/finance-industry-segmentation/ Download the Hispanic Financial Product Usage and Behaviors insights sheet: https://claritas.com/resources/hispanic-financial-insights/ Read Coopera Consulting’s Action Guide for Serving the Hispanic Market: https://www.cooperaconsulting.com/hispanic-expertise.cfm?ID=864C8570-1C23-D4F9-7429-276C09D27DD3 Connect with Coopera Consulting: https://www.cooperaconsulting.com/ Download more podcast episodes: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

The worlds of podcasting and streaming audio are constantly changing and innovating, especially in 2020 when there are more listeners than ever. How do marketers take advantage of this growing medium and ensure their ad dollars are working their hardest? In this month’s episode of The Marketing Insider: A Claritas Podcast, we delve deep into trends in streaming audio and podcast performance with experts Sergei Peysakhov, senior director of measurement and insights at Entercom, and Omer Jilani, Claritas’ vice president of sales. Download A Guide to Accurately Analyzing Campaign Conversion Rates: https://claritas.com/resources/podcast-advertising-campaign-lift-benchmarks-best-practices-report/ Learn about Industry Trends in Streaming Audio & Podcast Performance: https://entercom.com/ebook-insights-to-succeed-in-digital-audio/ Read the Podcast Advertising Campaign Lift & Industry Benchmarks whitepaper: https://claritas.com/resources/podcast-advertising-campaign-lift-benchmarks-best-practices-report/ Listen to the Podcast Marketing & Measurement episode: https://podcasts.apple.com/us/podcast/the-marketing-insider-a-claritas-podcast/id1441029170?i=1000471551199 Download the Podcast Attribution Report: https://claritas.com/resources/reports-podcast-attribution/ Read the Podcast Listener whitepaper: https://claritas.com/resources/reports-white-paper-claritas-prx-market-enginuity-podcast-report/ Connect with Entercom: https://entercom.com/capabilities/advanced-audio Download more podcast episodes: https://podcasts.apple.com/us/podcast/the-marketing-insider-a-claritas-podcast/id1441029170 Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

As the 2020 National Hispanic Heritage Month winds down, the Hispanic population in the United States has never been larger, more influential or had more purchasing power. In this episode of the Marketing Insider: A Claritas Podcast, Host Monique Ruiz talks with Claritas’ VP of Business Development David Mesas about the growing influence of Hispanics and their impact on companies’ bottom lines. Monique is also joined by Monica Villalobos, CEO of the Arizona Hispanic Chamber of Commerce, who explains how segmentation data is helping Arizona businesses and government leaders gain insights around the needs of Hispanic students and entrepreneurs. Read the 2020 Hispanic Market Report: https://www.claritas.com/resources/2020-hispanic-market-report/ Listen to the Voter Trends episode: https://podcasts.apple.com/us/podcast/voter-trends-what-marketers-need-to-know-why-businesses/id1441029170?i=1000459962333 Unlock Customers with Prism Premier: https://claritas360.claritas.com/mybestsegments/# Connect with the Arizona Hispanic Chamber of Commerce: https://www.azhcc.com/ Read past Datos reports: https://www.azhcc.com/publications/ Download more podcast episodes: https://podcasts.apple.com/us/podcast/the-marketing-insider-a-claritas-podcast/id1441029170 Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

From their spending power to their projected growth over time, multicultural consumers represent both current and future opportunity for companies doing business in the United States. With 40 percent of the U.S. population already classified as multicultural, companies that ignore these potential customers are missing out. In this episode, Host Monique Ruiz talks with multicultural marketing experts Albert Thompson, Managing Director of Digital at Walton Isaacson, and Claritas Vice President of Practice Leadership Ron Cohen about the importance of this loyal and growing consumer segment. Make sure you’re paying attention to your best customers: https://claritas.com/claritas-blog/ Check out the Transient Identiti podcast: https://open.spotify.com/show/2QP85fZ3fpETSRgni1kSfm Learn more about Walton Isaacson: https://www.waltonisaacson.com/ Download more podcast episodes: https://podcasts.apple.com/us/podcast/the-why-behind-the-buy/id1441029170 Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

Outside of the human health crisis, one of the most visible effects of COVID-19 has been on the retail industry, with brands forced into an overnight shift of their go-to-market strategy. This episode of The Why Behind The Buy is focused on strategies and tactics that will help retail brands survive the current environment and build a foundation for growth. Host Monique Ruiz talks with retail marketing experts David Lemley, Founder, President & Chief Strategist of Retail Voodoo, and Leroy Anthony, Claritas’ Vice President of Business Development, about how data is helping prepare for what comes next. Nutrisystem case study: https://www.claritas.com/cs-Nutrisystem.html Retail Voodoo: https://www.retail-voodoo.com/ Preview David Lemley’s book: https://www.retail-voodoo.com/book/ February episode – The Black Consumer Market: Social Media and Cultural Heritage Reign Supreme: https://podcasts.apple.com/us/podcast/black-consumer-market-social-media-cultural-heritage/id1441029170?i=1000466065513 Download more podcast episodes: https://podcasts.apple.com/us/podcast/the-why-behind-the-buy/id1441029170 Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

COVID-19 has upended the world’s economy and forced marketers to focus more heavily on digital targeting efforts to reach their ideal audiences. In this environment, the power of email can make or break a company’s bottom line. Knowing the right way to execute campaigns and measure success along the way is critical. In this episode of The Why Behind The Buy, host Monique Ruiz talks email marketing best practices with Claritas’ Jeff Bickel and discusses email marketing wins with Mark King of Conversion Alliance and Bob Smolik of Tribune Publishing. The Smart Marketer’s Guide to Optimizing ROI: http://www2.claritas.com/optimizeROI Conversion Alliance: https://conversionalliance.com/ Tribune Publishing: www.tribpub.com Download more podcast episodes: https://podcasts.apple.com/us/podcast/the-why-behind-the-buy/id1441029170 Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

Podcasts are one of the most popular media going, and advertisers want to be a part of it. But the challenges of targeting, measurement and attribution often hold marketers back. Host Monique Ruiz explores data from the Claritas Podcast Attribution whitepaper and discusses with experts how marketers can confidently jump into this growing media channel. Podcast Attribution: Using Mixed Methodologies to Set the Stage for Future Success: https://www2.claritas.com/podcastmeasurement The Podcast Listener: One Size Definitely Doesn’t Fit All: https://bit.ly/3dzkudV Market Enginuity: https://marketenginuity.com/ Download more podcast episodes: https://podcasts.apple.com/us/podcast/the-why-behind-the-buy/id1441029170 Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

In the United States today, just over 42.5 million people, or 12 percent of the population, identify as black. It’s a trillion-dollar consumer market that is in many ways underserved. In this episode of The Why Behind The Buy, host Monique Ruiz discusses data from the Claritas 2020 African-American Market Report with multicultural marketing expert Ron Cohen, and talks with entrepreneur and business coach Tiyana Robinson about how marketers can effectively connect with African-American consumers. 2020 African-American Market Report: https://www2.claritas.com/2020AfricanAmericanMarket How Social Media Influencers Helped Turn NYX And Becca Into Multimillion-Dollar Cosmetics Brands: https://www.forbes.com/sites/deborahweinswig/2017/05/15/how-social-media-influencers-helped-turn-nyx-and-becca-into-multimillion-dollar-cosmetics-brands/#6c6d614b7a44 The 2018 State of Women-Owned Businesses: https://about.americanexpress.com/files/doc_library/file/2018-state-of-women-owned-businesses-report.pdf Follow Tiyana Robinson on Instagram: TiyanaRobinsonBeauty Download more podcast episodes: https://podcasts.apple.com/us/podcast/the-why-behind-the-buy/id1441029170 Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

With less than one year to go before the 2020 election, candidates for president and Congress are busy laying the groundwork for voter outreach, with advertising and marketing campaigns only increasing in intensity over the next 11 months. In this episode of The Why Behind The Buy, host Monique Ruiz talks with David Mesas, Claritas’ in-house expert on voter trends and demographics, about who is going to the polls, how often they go and why businesses should care. Infographic – The Road to Election 2020: https://www2.claritas.com/Claritas_Voter_Series Blog Post – An Inside Look at Hispanic Businesses: https://www.claritas.com/blog/blog-inside-look-hispanic-businesses E-marketer Episode – Platforms’ Political Ad Positions: https://www.emarketer.com/content/podcast-major-social-platforms-take-stance-on-political-advertising?ecid=NL1001 Download more podcast episodes: https://soundcloud.com/claritas_finds_customers Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

Identity graphs are becoming a key component of the marketing and technology stack for enterprise brand marketers. Yet many are still unfamiliar with this new technology and are looking for more information. In this episode of The Why Behind The Buy, host Monique Ruiz interviews Barney Marvin, an identity graph expert, who explains the ins, outs, benefits and limitations of identity graphs. Monique also talks with Paul Rossetti about how one of the nation’s largest mobile carriers, Metro by T-Mobile, used an identity graph solution to uncover previously unidentifiable leads. Blog Post – Can Your Identity Graph Do This?: https://www.claritas.com/blog/blog-can-your-identity-graph-do Blog Post – Six Questions to Ask Before Choosing an Identity Graph Partner: https://www.claritas.com/blog/six-questions-ask-choosing-identity-graph-partner Download more podcast episodes: https://soundcloud.com/claritas_finds_customers Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

The future of the U.S. is multicultural, and has been trending that way for years. In fact, since 2010, 92 percent of the population growth in the U.S. has emanated from Hispanic, African-American and Asian population groups. In this episode of the Why Behind The Buy, Monique talks with multicultural marketing expert Cesar Melgoza about effective multicultural marketing. She also talks with Sonia Cisneros, manager of the Pacific Northwest region for Novamex, a food and drink distributor that is out front in marketing to multicultural consumers in the CPG space. Download more podcast episodes: https://soundcloud.com/claritas_finds_customers Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0 Connect with Novamex: https://novamex.com

Marketers have plenty of ways to assess the value of their marketing campaigns, and multi-touch attribution, or MTA, has traditionally been considered one of the most effective. Making MTA work best requires an identity graph running under the hood, but once you have an effective identity graph, you’ve opened the door to properly measuring the success of your omnichannel marketing. It’s a lot to keep straight, but Host Monique Ruiz takes you through it all with the help of James Heller, CEO of Wrapify, and Claritas identity graph expert Jeff Bickel. In this episode of The Why Behind The Buy, Monique talks with Wrapify's Heller about measuring out-of-home (OOH) advertising conversion rates, as well as with Claritas' Bickel about how to make MTA work best for your business. Download more podcast episodes: https://soundcloud.com/claritas_finds_customers Blog Post – Can Your Identity Graph Do This?: https://www.claritas.com/blog/blog-can-your-identity-graph-do Blog Post – Six Questions To Ask Before Choosing An Identity Graph Partner: https://www.claritas.com/blog/six-questions-ask-choosing-identity-graph-partner Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0 Advertise with Wrapify: https://www.wrapify.com/brands Drive for Wrapify: https://www.wrapify.com/

Even in 2019, misconceptions about Hispanic-Americans are persistent and widely held, but marketers who get past the tired tropes and market to Latino consumers in an authentic way – aka the “pLatino Rule” of treating customers they way they wish to be treated while recognizing their culture of heritage – will be rewarded with an extremely loyal and fast-growing customer segment. Host Monique Ruiz talks with Hispanic marketing expert César Melgoza and Alex Garcia, Executive Vice President of Content and Business at Entravision Communications, about understanding the Hispanic market and how to reach them in an authentic way. Download more podcast episodes: https://soundcloud.com/claritas_finds_customers Learn why Hispanic American households are outspending white households: https://www.claritas.com/sites/default/files/2019-05/Claritas%20-%20Hispanic%20American%20Market%20Report%20Release%20_0.pdf Download the Hispanic American Market Report: https://www.claritas.com/sites/default/files/2019-04/The%20Hispanic%20American%20Market%20Report_Final.pdf Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0 Visit Entravision: http://www.entravision.com/

Marketing to America’s fastest-growing population requires more than just running copy through Google Translate or swapping Anglo faces for Asian-American ones. But if marketers get it right, they will be able to tap into a population segment that has both high levels of household income and brand loyalty. In this episode of The Why Behind The Buy, host Monique Martin talks with Geoscape founder César Melgoza and TDW+Co’s Serena Li about how to effectively market to Asian-Americans and budget to the capture their future growth. Download more podcast episodes: https://soundcloud.com/claritas_finds_customers Read our blog post about marketing to the Asian-Americans: https://www.claritas.com/blog/why-savvy-marketers-are-paying-attention-asian-american-market Download the 2019 Asian-American Market Report: https://www2.claritas.com/l/306121/2019-02-20/595cy?_ga=2.268461873.1325828365.1553095375-2128174110.1553095375 Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0 Visit TDW+Co: http://www.tdwandco.com/

Finance industry marketers need more than just a simple score to accurately predict or even understand their customers' financial behaviors. They need an actionable marketing solution that helps them sell smarter and win bigger without running afoul of consumer fair lending regulations. Segmentation can help. In the third episode of The Why Behind The Buy, host Monique Martin talks with finance industry segmentation experts Reagan Vohs and Catherine Spisszak about segmentation solutions for financial institutions, including Claritas P$YCLE Premier. Download more podcast episodes: https://soundcloud.com/claritas_finds_customers Read our blog post on this episode and get the transcript: https://claritas.com/resource-center Watch our webinar on Claritas P$YCLE Premier Financial Segmentation: https://www.youtube.com/watch?v=flsjMFAZIRY&t=9s Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

How should marketers change their assumptions, strategies and campaigns as diversity in the U.S. population becomes increasingly mainstream? What are the behavioral characteristics and market preferences between first, second and third-generation Americans? In the second episode of The Why Behind The Buy, host Monique Martin and César Melgoza, founder and CEO of Geoscape, a multicultural business intelligence and marketing solutions provider, discuss the U.S. population’s growing majority-minority status, along with the growth in Hispanic and Asian population segments in particular. Download more podcast episodes: https://soundcloud.com/claritas_finds_customers Read our blog post on this episode and get the transcript: https://claritas.com/resource-center Download The Growth Majority – Understanding the New American Mainstream: https://www2.claritas.com/l/306121/2018-12-03/4vv5q Learn about Claritas and find your best customers: https://claritas.com Learn more about Geoscape and multicultural marketing intelligence: Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

What goes through the mind of a small business owner or buyer when she decides to purchase services from a telecom provider, an insurance carrier or a banking partner? Is it all about price? Do relationships count? What about convenience? In the first episode of The Why Behind The Buy, host Monique Martin and Claritas customer segmentation expert and Grady Behrens take listeners through a small business’s buying journey to reveal how small business buying decisions are made and who is responsible for making them. Through a combination of proprietary Claritas research, results from the Claritas Small Business Behavior Track survey and anecdotal stories from two small businesses, listeners get insight into why their target B2B buyers make the decisions they do, the impact recommendations have, what factors influence buyers the most, and what turns them off. Download more podcast episodes: https://soundcloud.com/claritas_finds_customers Read our blog post on this episode and get the transcript: https://claritas.com/resource-center Millenial Small Businesses Insurance Buyers Report: https://claritas.com/sites/default/files/2018-08/Report_Millennial_Small_Business_Insurance_Buyers.pdf Common Good Cocktail House, Glen Ellyn, Ill.: http://www.commongoodcocktailhouse.com/ Anytime Fitness, Independence, Ky.: https://www.anytimefitness.com/gyms/3532/independence-ky-41051/ Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0