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I just had breakfast with our content wizard, Jon Dorman, and we talked about why most "entrepreneurs" are overcomplicating their business. In this episode, I break down how we mapped out a new offer for Jon in 10 minutes on the top of our breakfast table. If it can't fit on a napkin, it's not simple enough.

I went to New York for the FIRST TIME... and ended up learning a ton about marketing (go figure). In this episode, I walk you through my trip and what I learned from attending an event with Martha Stewart, Ice-T, and other "big wigs" in the celebrity space.

Ever felt like you're just not sure what to focus on? It likely comes down to the fact that you don't know what "season" you're in. In this episode, I talk about the different seasons that entrepreneurs go through and how you can use each as a means to "get ahead" in your business.

In this episode, I break down what I learned from being on the "other side" of my first live event. Offermind 2019 was a MASSIVE success, so I'll take you behind the scenes and talk about what we did to make boatloads of cash at the event.

Have you ever been nervous when asking for the sale? If so, this episode will share with you a small but POWERFUL lesson about sales that I learned closing an $85,000 deal.  

In this episode, I talk about my biggest "funnel failure" ever and what I learned from it. Imagine being excited for a six-figure launch and then having a few small things happen that tank the entire project... I'll tell you my biggest learning lesson from this failure and how you can avoid it.

In this episode, I talk about how I had my biggest month in business while working full-time for someone else. Over the last few years, I've worked (on average) 70 hours per week... Yet I just crushed my biggest month in revenue working only 10 hours per week and I'll talk to you about HOW I did it

In this episode, I talk about the most under-utilized marketing strategy in the online space today: EMAIL MARKETING. I'll walk you through why you should be emailing your list DAILY even if you don't have a massive list and how email marketing can drastically change your business, build a loyal tribe, and put money in your pocket.

In this episode, I talk about simple ways you can increase your status and expertise even if you're "new" inside of your market. These are the strategies I personally used to go from being a "nobody" in the online space to somebody that often gets referred, has established authority, and has built brand equity in my market. You can copy these EXACT strategies to do the same, even if you're just starting out!

In this episode, I dive into why I made the decision to put my business on the "back burner" and accept a full-time job working for my mentor, Steve Larsen. There were a lot of factors that went into it, but when I took a step back it was a NO BRAINER to take this opportunity head-on.

In this episode, I talk about why comedians are brilliant marketers and how you can mimic their skillset to improve your marketing. If you look at the career of any well-known comedian, you'll pick up on subtle habits they use to "level up" and refine their craft. These habits are habits you can adopt to accelerate your own success.

In this episode, I talk about the power of your environment and how it has a MASSIVE effect on your business growth. If you're struggling to grow your business, reach your goals, or just play at a higher level in life, chances are that your environment is holding you back. Learn how to take control of your environment and level up with simple changes in your day-to-day routines.

“If you want to succeed in the game of entrepreneurship, you need to be growing personally and professionally each day.” - Austin Dixon (0:56-1:05)Austin Dixon The Whole Truth Business owners have to make tough decisions. They need to know when to keep going when things get rough, and they need to know when to give up and move on to a different strategy. But the toughest decision for many entrepreneurs is knowing when to ask for help. As entrepreneurs it can be a struggle to turn to others for guidance. Sometimes ego or stubbornness gets in the way. However, we often don’t realize that having someone coach them over the next hurdle is exactly what we need to achieve the success we’re after. Getting help at those critical points is what every business owner needs to continue to grow professionally and personally. The top performers in business, sports, and other arenas all work with coaches and mentors. “The thing holding you back in your business is your own stubbornness, ego, and not identifying the red flags telling you it’s time to get help.” - Austin Dixon (11:35-11:45) There are three red flags that let you know when it’s time to get the help you need. Recognizing them can save you time and money while protecting you from the pitfalls that wipe out other entrepreneurs. Red Flag #1: You’re Jumping From One Opportunity to the Next Shiny object syndrome is a success killer. With so many available marketing tools and tactics, it can be hard to stay focused on your initial plan. Business owners see a new way to generate revenue and think that it’s what they need to get to the next level. But then something new comes along, and they jump again. They never give themselves enough time to master something before abandoning it for the next shiny opportunity. Successful entrepreneurs don’t dabble. They put in the work to master their craft. The reason many businesses fail to take off is that people tend to try too many things at once. Hone in on what you want to do in the long term and stick with it. Find an expert you can emulate or hire them to guide you along the way. “If you’re jumping from opportunity to opportunity, you’re really not giving yourself the window to master something.” - Austin Dixon (2:13-2:23) Red Flag #2: You Keep Making the Same Mistakes Over and Over Again The things you repeatedly do become your habits. Good habits are a cornerstone of success. But making the same mistakes over and over again can lead to habits that cause your business to take a nosedive. Sometimes, practice doesn’t make perfect. In sports, bad practice habits lead to bad technique on the playing field. Coaches help athletes make the subtle, but vital fixes they need to avoid repeating the same mistakes. Business owners should follow suit and find the right people to identify the flaws in their approach and correct them before it’s too late. Red Flag #3: You’re Not Hitting Your Goals This is one of the most common reasons why entrepreneurs need help. It’s also the one that most business owners ignore. Stubbornness, ego, and pride can keep you from reaching out for help. It’s difficult to admit failure, but I can promise it will be more frustrating to never achieve the goals you’ve set for yourself. This applies to every stage of the growth process. The first stage is when you finally generate some revenue. Reaching the six-figure mark is the second stage. It’s when you have a viable business you can run full-time. The third stage is when you are achieving consistent and predictable results. Most people get hung up when they’re unable to achieve six figures in their business. But if they just hired the right coach or mentor to help, they would overcome this hurdle and move on to create a sustainable and profitable business. When you hire someone to help you, your business grows. Can you identify yourself within any of these areas? If so, it may be time to seek guidance. Remember, the most successful people in the world, in every industry and professional arena, have sought counsel and coaching to help them reach those high levels of success. When you have the right support in your corner, you can move your business forward and achieve your professional and personal goals. What are you waiting for? How to Get Involved Want to learn how YOU can grow successful sales funnels to grow your business exponentially, and stop putting maximum effort into minimum results? Austin and his team at Sales Funnel Sharks have become experts at doing that. You can find them here. You can also listen to The Whole Truth Podcast here.

“When you work by yourself, you don’t have other teammates. You are the fastest or slowest person on the court.” - Austin Dixon (3:15-3:23)Austin Dixon The Whole Truth Accountability is hard to come by when you’re working on your own. Solopreneurs have unique challenges that other entrepreneurs don’t. As a solopreneur, it’s up to you to hold yourself accountable to the goals you’ve set for your business. But there’s a hidden accountability partner you can use to be more productive. “If you want an accountability partner to hold you to your deadlines… all you have to do is tell more people about what you’re working on.” - Austin Dixon (5:52-6:07) Many of today’s entrepreneurs have bounced between working with business partners and working by themselves. What they learn is that it’s easier to be productive when you’re working with others. You’re more likely to get things done when other people are depending on you. If you don’t follow through, they can’t do what they need to do to move the business forward. In sports, athletes learn the importance of accountability when teammates rely on each other to win. The entire team is only as good as the weakest link. But when you’re a solopreneur, there is no team holding you accountable. You’re either the slowest or fastest person on the court. Leverage the Power of Constraints Solopreneurs often put in 10, 12, or even 15 hours of work into each day only to look back and wonder if they actually got anything done. Knowing what to focus on to grow your  business is the biggest challenge business owners face. When you look at what other successful business owners do to hold themselves accountable, you discover simple ways to overcome this obstacle. Constraints can be a powerful force for getting you to do what matters most. Putting deadlines on projects, launches, and daily tasks is an essential habit to have. But for solopreneurs who don’t work with others, these constraints may still not be enough. It’s easy to push a deadline back when others aren’t there to hold you accountable. But there’s a hidden accountability partner that many solopreneurs haven’t discovered: your audience. “Social media, publishing, and building an audience are the best accountability buddies you can have.” - Austin Dixon (6:41-6:48) When you have an audience waiting for you to follow through on your promise, failing to meet a deadline results in disappointment or backlash. Sharing what you’re doing with your audience creates an accountability partner you simply can’t let down. Solopreneurs struggling with their business growth can create accountability by telling others what they’re working on. Building an audience, delivering content, and being open to feedback gives you the accountability you need to get things done. You’ll know what actions you need to be taking right now to move your business forward. Audiences hold entrepreneurs accountable when they have expectations. Business owners should document the process and have deadlines that allow their audiences to keep them on track. Taking this simple approach turns your audience into the greatest accountability partner you could ever have. How to Get Involved Want to learn how YOU can grow successful sales funnels to grow your business exponentially, and stop putting maximum effort into minimum results? Austin and his team at Sales Funnel Sharks have become experts at doing that. You can find them here. You can also listen to The Whole Truth Podcast here.

“The goal of growing a business the right way is to acquire customers for free.” - Austin Dixon (5:28-5:38)Austin Dixon The Whole Truth Paid advertising can be a gamble. Done right, advertising attracts the right clients to your business. But many entrepreneurs make mistakes that end up costing them thousands of dollars. There’s one strategy that can help you get better results, while having your audience cover advertising costs. This simple approach can drastically change how you grow your business. “It doesn’t make sense to put $2,200 into paid advertising and get $2,200 in return.” - Austin Dixon (5:11-5:18) Sales funnels are an essential part of doing business. Consumers have become good at tuning out the endless stream of sales messages. Businesses have learned to nurture prospects over time instead of immediately going for the sale. But most entrepreneurs are building funnels the wrong way. They create complex sales systems before they even have an audience. They spend time and money creating free products, lead magnets, and other marketing assets. They run paid ads without having the knowledge of what it takes to make a return on their advertising investment. If they’re lucky, these marketers break even. But many lose money. Some continue to pour marketing dollars into their ad campaigns hoping to turn a profit. So what’s the mistake they’re making? What can you do to avoid the same mistakes and make your marketing profitable and sustainable instead? Build Your Sales Funnel Around a High-Ticket Core Offer Building a sales funnel around a low-ticket offer is the biggest mistake marketers are making. They create ads to attract would-be customers but have nothing else to offer other than a product that brings in little revenue. If their ads and sales pages fail to convert, they lose money and prospects that would otherwise have been converted into paying customers. If you want better results from your marketing, build your sales process around a high-ticket item. This gives prospects a next step after they’ve said “yes” to your initial low-ticket item. When prospects enter your sales funnel, they’re offered the low-ticket item first. The sales you get from this initial offer cover the cost of your advertising. More importantly, you’ve acquired qualified prospects who are “warmed up” to buy your more expensive core offer. “If your business isn’t growing, take a step back and look at what your trying to sell to your audience.” - Austin Dixon (10:34-10:49) Rather than create a low-priced offer first and spend money on ineffective advertising, work backwards. Build your more expensive offer and then implement the low-priced offer to cover your ad spending. This approach brings you more of the right customers at a fraction of the cost. If you’re feeling stuck in your business and unable to achieve consistent growth, take a step back and look at the product. If you’re banking on selling a low-priced product with nothing else to offer customers, you are setting yourself up for failure. Creating effective sales funnels can be a challenge for entrepreneurs. But when you make this simple change in your strategy, you bring in more customers and revenue while achieving the growth you need for lasting success. How to Get Involved Want to learn how YOU can grow successful sales funnels to grow your business exponentially, and stop putting maximum effort into minimum results? Austin and his team at Sales Funnel Sharks have become experts at doing that. You can find them here. You can also listen to The Whole Truth Podcast here.

“Marketing and sales are all about belief. It’s about telling stories to change behavior.” - Austin Dixon (11:27-11:36)Austin Dixon The Whole Truth Learning how to sell is one of the biggest stumbling blocks for entrepreneurs. Most people lack the confidence to ask for the sale, causing them to struggle to gain traction and build long-term success. But there’s a simple strategy you can use to reverse the process. Rather than spend all of your time asking for the sale, you can actually get others to ask you how they can buy what you’re selling. “Most marketers speak in technobabble and bore their audiences. They’re not selling through stories.” - Austin Dixon (10:50-10:58) Some people are born with the traits and skills for selling. But others have to develop these skills over time. If you grew up always getting what you wanted, then chances are that you’ve never had to make a sale. You’ve never had to ask for something in a compelling or persuasive way. Many entrepreneurs have negative experiences with sales. They learned outdated or ineffective hard-selling tactics that only alienated their prospects. But this doesn’t mean that you can’t learn how to become an effective salesperson. The first few months after starting a business are the hardest. If you’ve quit your job to pursue an entrepreneurial dream, chances are you’ve encountered doubt, resistance, and even disapproval from others. Business owners often have something to prove when they go out on their own. But if you don’t know how to sell or you don’t enjoy the process, then it’s going to be harder to achieve the kind of success that shows you and everyone else that it’s possible. Avoid the Biggest Selling Mistakes Entrepreneurs Are Making Not knowing how to speak to prospects is the biggest selling mistake entrepreneurs make. They rely on techno-babble that fails to resonate with their audience rather than emphasize the benefits and end results that clients can achieve. When you understand the needs of your potential clients and you align your message to those needs, you’re more likely to turn their attention into interest for your services or products. Storytelling is a powerful way to achieve this. Storytelling is a sales tool that helps you send the right message to the right audience. It gives prospects a clear vision of what they can get out of working with you. Marketing and sales are all about belief. The right stories get your audience to think about things in a different way. If you can’t achieve this through your marketing strategies, then you’ve already lost the sale. “Good stories attract. Good stories engage. At the end of the day, good stories change how the audience thinks.” - Austin Dixon (11:49-11:57) Stories attract and engage. They change how your audience thinks, helping them overcome the beliefs that are holding them back. When your marketing messages influence their belief patterns, your audience quickly realizes they need what you offer. More importantly, they’ll ask you for the sale. If you want to sell effectively, go out and tell better stories. Inspire transformation in your audience. Understand that your competitors are telling their own stories. All you need to do is tell better ones and change how your prospects think about their problems and the solutions you can provide. When you do this, you create a sales strategy that brings you consistent and predictable results. How to Get Involved NEED CAPTION AND CTA.

“If you’re not making the sales you want, you’re either talking to the right audience in the wrong way, or you’re talking to the wrong audience (maybe) in the right way” - Austin Dixon (4:49-4:58)Austin Dixon The Whole Truth   Your sales process is the foundation of your business. Knowing how to enter any niche market with an optimized process means you maximize your sales. You increase  your revenue and build a core audience of the people who want what you have to offer.   Most entrepreneurs start out thinking they just need to build a large audience to be successful. They look at platforms like Instagram and Facebook and think tapping into the largest number of people will lead to a highly profitable business. But it doesn’t work that way. In fact, there’s an even easier way to hack your market and start generating revenue quickly with minimal cost.     “It’s not about the size of the audience you have. It’s about the core of the audience. You don’t need hundreds of thousands of followers. You just need 1,000 true fans.” - Austin Dixon. (5:22)   The number of followers you have on any platform doesn’t always correlate with the amount of money you’ll make. Focusing on building a large audience may not be the best approach. Success comes from having the right audience. It’s about identifying a problem you can solve for that audience. Otherwise, you risk talking to the right audience in the wrong way or talking to the wrong audience in the right way.   Most entrepreneurs are familiar with the idea of acquiring 1,000 true fans. This concept emphasizes the importance of building a core audience (no matter how large or small) who will champion your brand. But finding that audience isn’t always easy. How do you gather the intelligence you need to market to them?   When you identify the problem you’re solving, ask yourself, “Is this a problem my audience needs to have solved right away?” This helps you determine if you’re speaking to them in the wrong way. If so, change your approach to match their needs. But you need to understand their pain points and objections. Learning their belief patterns is critical to hacking your market. It influences how you communicate your messages in a way that compels them to move further into your sales process.   The Webinar Marketing Hack   Webinars continue to be one of the most successful methods for online sales. They are essentially automated sales presentations that informative, engaging and last from 30 minutes to an hour, sometimes more. Webinars aim their focus at influencing the behavior of its audience so they take action.   Instead of spending hours and days crafting your message, look for the messaging that is already working. Study successful webinars to craft your own sales message in a way that’s proven to produce results. Use webinars to your advantage by following a few simple steps.   Find a proven and profitable webinar that’s being used in your niche. Obtain the video’s source URL by right-clicking on the video and copying the link. You can also find the URL in the page’s source code, which you access by right-clicking on the video and clicking “inspect” to view the page’s code. Once you’ve obtained the video’s URL, go to temi.com and have the video transcribed. You now have a powerful tool that lets you reverse engineer a successful sales message you can tailor to your products and services.   “Is the problem you solve one that your audience needs solved today? If not, you’re probably speaking to them in the wrong way.” - Austin Dixon (6:45- 6:53)   Hacking your market helps you find your core audience quickly and with minimal cost, and it’s as easy as studying someone else’s sales message.   Don’t focus on reaching the largest audience possible. Instead, build a smaller core audience with a problem that you can solve. Identify that problem, study successful webinars that are already getting results, and create your own marketing message that speaks directly to the right person in the right way at the right time. Using this simple hack will save you time, and yield incredible results.     How to Get Involved   Want to learn how YOU can grow successful sales funnels to grow your business exponentially, and stop putting maximum effort into minimum results? Austin and his team at Sales Funnel Sharks have become experts at doing that. You can find them here.  

“I’m going to document my entire journey to seven-figures in hopes of showing you that any ordinary person… can build the business of their dreams.”   - Austin Dixon (8:27) Austin Dixon The Whole Truth   Welcome to The Whole Truth where we will uncover the truth, the whole truth, and nothing but the truth about how to grow a successful business in today’s online space.   In May of 2016, I quit my 9-5 in LA and moved back home to start a business from my dad’s basement. The past couple of years have been a rollercoaster of setbacks and success as I have been seeking to crack the code to grow a business consistently and predictably each month. I know the desperation of needing to find clients to pay the bills, and the fear that creeps up when investing thousands into a coach.   I want to show you what has been working in the internet marketing space to help you grow your business today. The best way to learn how to find success and avoid big mistakes, is to learn from the people who have gone before you. It’s my hope to do just that for you. The truth is, every entrepreneur goes through similar struggles as we try to build a profitable businesses that lasts. This podcast will be full of my wins to show you what’s working, my losses to help spare you from my own blunders, and documentation of my entire journey to building a seven-figure business.   This is The Whole Truth. How to Get Involved   Want to learn how YOU can grow successful sales funnels to grow your business exponentially, and stop putting maximum effort into minimum results? Austin and his team at Sales Funnel Sharks have become experts at doing that. You can find them here.