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The Web.Search.Social Podcast | Business, Online Marketing & Productivity

100 Episodes

37 minutes | Feb 4, 2019
Do You Know What You’re Paying Your Marketing Company For?
A listener told us that she’s paying for marketing but doesn’t know what she’s paying for. We talk about a better a better way to communicate with your marketing team and how to get results. The post Do You Know What You’re Paying Your Marketing Company For? appeared first on Web.Search.Social.
44 minutes | Jan 21, 2019
From WordPress To Tea: The Good, The Bad & The Fancy
A reasonably ranty look at WordPress 5.0 and Gutenberg, plus why we get up in the morning and don’t get bored with our jobs, and how Fancy Tea turned into a family story (and a great marketing opportunity). The post From WordPress To Tea: The Good, The Bad & The Fancy appeared first on Web.Search.Social.
28 minutes | Jan 1, 2019
In Which We Learn That Ralph & Carol Lynn Are Not Dead
In which we retcon the whole darn thing and return from a hiatus from a hiatus to talk about marketing. Be successful by NOT following the rules. The post In Which We Learn That Ralph & Carol Lynn Are Not Dead appeared first on Web.Search.Social.
17 minutes | Apr 19, 2017
The Times They Are A Changin’ … A New Adventure Awaits!
We’ve been asked an embarrassing number of times why it’s been so long since our last podcast, so here’s the short story. It begins with the death of our cat... through selling a house, running three businesses and traveling the country. Join us on our journey! The post The Times They Are A Changin’ … A New Adventure Awaits! appeared first on Web.Search.Social.
23 minutes | Mar 17, 2016
Ian Anderson Gray On The Business And Personal Sides Of Conference Speaking
If you want to be a conference speaker Ian shares insights into the benefits, challenges and drawbacks. He talks about why he decided to speak, why nerves are a good thing and how you may not know you like it until you try it. The post Ian Anderson Gray On The Business And Personal Sides Of Conference Speaking appeared first on Web.Search.Social.
20 minutes | Mar 15, 2016
Nadia Bracken Brings The Hotness
Today we talk about aggressive, persistent marketing with Ian Anderson Gray. It starts with email marketing and digresses to a conversation about Jehovah’s Witnesses and whether their persistence creates a branding problem for them. The post Nadia Bracken Brings The Hotness appeared first on Web.Search.Social.
55 minutes | Mar 3, 2016
The Creative Process Is Not All Rainbows And Unicorns
There’s a process behind creativity, and work, too. Today we talk with a filmmaker and author about how he starts (and finishes!) creative projects, plus more on marketing and building a fan base. The post The Creative Process Is Not All Rainbows And Unicorns appeared first on Web.Search.Social.
34 minutes | Mar 1, 2016
Time Sucks, A Yucky Interface And Other Business Conundrums
As an entrepreneur you’re always going to be dealing with time issues, namely lack of it. Time sucks come in many forms, from big crises like death or health problems, to small ones like spam or unsolicited emails. But how do you deal with them? The post Time Sucks, A Yucky Interface And Other Business Conundrums appeared first on Web.Search.Social.
47 minutes | Feb 25, 2016
Warfare Plugins: Saving The World One Share At A Time. A Chat With Dustin Stout And Nick Cardot.
When no social sharing plugin met their needs, 3 men set out to develop their own and Warfare Plugins was born. This is how they built a social plugin that beats out the rest when it comes to beauty and functionality and how they service customers. The post Warfare Plugins: Saving The World One Share At A Time. A Chat With Dustin Stout And Nick Cardot. appeared first on Web.Search.Social.
51 minutes | Feb 23, 2016
The Challenges Of Naming A New Product Or Business
Naming a new product or business comes with unique challenges, from coming up with a name to having a good story to finding a domain that matches. We talk about our own challenges and some of the things we’ve done to work through the process. The post The Challenges Of Naming A New Product Or Business appeared first on Web.Search.Social.
53 minutes | Feb 18, 2016
How Do You Make A Niche Business Succeed?
Kate Ahl built a business around being a Pinterest expert for bloggers. We talk about how she started her business and built a loyal customer base, what it takes to succeed in a busy niche and whether the world really needs another Pinterest person. The post How Do You Make A Niche Business Succeed? appeared first on Web.Search.Social.
48 minutes | Feb 16, 2016
How Marketing Automation Fails When It Feels Like Automation
Marketing automation can help you save time and keep your sales funnel flowing. But there’s a line between automation and acting like a robot. Today we talk about how too much automation and not enough human interaction loses sales. The post How Marketing Automation Fails When It Feels Like Automation appeared first on Web.Search.Social.
54 minutes | Feb 4, 2016
Your Brand Is More Than Your Logo: On Messaging, Consistency And Your “Why”
Craig McBreen joins us to talk about what branding is, how your personal brand and business brand intersect and what you need to think about as you develop a brand. The post Your Brand Is More Than Your Logo: On Messaging, Consistency And Your “Why” appeared first on Web.Search.Social.
39 minutes | Feb 2, 2016
Website Costs And Dangerous Video Trends
We answer a listener who asked us whether a proposal she received for developing branding, logo and website was fairly priced. Plus we talk about prank videos, reaction videos and strange licensing schemes. The post Website Costs And Dangerous Video Trends appeared first on Web.Search.Social.
46 minutes | Jan 21, 2016
The Power Of Being A Podcast Guest Plus Why And How To Mastermind
Being a podcast guest can help you generate leads but you need systems in place to make it an effective marketing tactic. We talk about what those are, then dive into masterminds, how they can help you, how to set one up and what you can expect. The post The Power Of Being A Podcast Guest Plus Why And How To Mastermind appeared first on Web.Search.Social.
55 minutes | Jan 19, 2016
Storytelling, Productivity And Business Lessons Learned At Gunpoint
Does caffeine get you going or just create an illusion productivity? We talk about getting out of the whirlwind, learning to relax and what it takes to be productive. Plus how to tell a better business story and why empathy wins over confrontation. The post Storytelling, Productivity And Business Lessons Learned At Gunpoint appeared first on Web.Search.Social.
88 minutes | Dec 17, 2015
Tea Time With Simpson & Vail: History, Brewing And The Entrepreneurial Journey
We talk with this family of tea importers and tea blend mixologists about how they got involved in the tea business, how to brew a great cup and how they get the word out about their products. The post Tea Time With Simpson & Vail: History, Brewing And The Entrepreneurial Journey appeared first on Web.Search.Social.
42 minutes | Dec 15, 2015
10 Ideas To Make Your Business Better In 2016
On our last solo episode of the year we talk about what you can do in the upcoming year (and beyond) to improve your business. From tiny details to big steps, make this a year of better work and more play. The post 10 Ideas To Make Your Business Better In 2016 appeared first on Web.Search.Social.
48 minutes | Dec 10, 2015
Get Better! Improve Your Life And Business One Small Action At A Time
Instead of aiming to be the best, how about simply seeking "better"? We talk to Terry Lancaster about how to build good habits for business, fitness and life by taking small, simple actions every day. The post Get Better! Improve Your Life And Business One Small Action At A Time appeared first on Web.Search.Social.
39 minutes | Dec 8, 2015
Podcatchers, Health & Business, And An Action Item Challenge
We talk about our breakup with iTunes and some podcatcher apps we like. Plus we discuss the effects of physical health on your business and productivity. Finally, we issue a productivity challenge to you with a free downloadable action item list. The post Podcatchers, Health & Business, And An Action Item Challenge appeared first on Web.Search.Social.
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