The Pros & Cons of Outsourcing Your Marketing Team
When sales are down and revenues are flat, marketing is always the first to get cut. Sometimes that means ad dollars. Other times that means people. As a marketing professional, your challenge is figuring out how to do more with less. A lot of marketing directors are looking to outsource their marketing functions. This may mean digital marketing, video, graphic design, or all of the above.
If you’re looking to outsource your marketing team, you’ve come to the decision for one of two reasons. Either you’ve had an in-house marketing team in the past and those people have been furloughed or laid off, or you’ve been trying to do everything yourself or with the help of just one of two people and you’re out of bandwidth.
Outsourcing makes a lot of sense for marketing leaders like you. But before you sign the contract, you should know what you’re getting into. In this episode, we reveal the pros and cons of outsourcing your marketing team.
Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.
Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.