Over 65% of consumers prefer to purchase products and services from purpose-driven companies. Whether you are a small business owner or Marketing Director for a popular brand, the consensus is that when your company’s purpose intersects with your customers’ values, magic happens. This powerful combination of purpose aligning with values is the foundation of purpose-driven marketing.
In this episode, we’re going to walk you through the benefits and challenges of purpose-driven marketing, PLUS tell you how to get started with your own purpose-driven marketing strategy.
Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.
Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.