17 minutes | Aug 17th 2020

Outbound Marketing vs Inbound Marketing

How are you filling your funnel? How can you ensure your sales pipeline doesn’t run dry?

 

Today, we have a lot of choices when it comes to how to market our products and services. Consumers’ attention is more fragmented than ever before, and if your message isn’t relevant, then it’s never going to get noticed (let alone drive results). Generally, when you hear outbound versus inbound, the discussion always tilts old school versus new school. But we believe each has its place in the modern marketing mix. In this new episode, we discuss the importance of outbound and inbound marketing, address which you should be using, and where to invest your time, money and energy when it comes to lead generation.

 

Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.

Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

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