12 minutes | Jul 20th 2020

Marketing in the Age of COVID

Today we are going to turn the topic from our usual marketing educational tips and focus on how your business can continue to thrive and make smart long term choices amidst the current COVID crisis. We know how important it is for marketers to connect in more human ways in digital spaces and social media platforms. In the current crisis taking extra care to be mindful of this truth and responding with forethought and empathy should be the focus of your marketing strategy. Find ways to stay connected and engaged and resist the urge to back away from the table and adopt a "watch and see" mindset. Focus on abundance rather than scarcity. Businesses are resilient when they can adapt in this way and times of crises are the best breeding and testing grounds for innovative solutions. 

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