18 minutes | Oct 26th 2020

How to Build a Buyer Persona

Buyer personas can be the best or worst marketing activity you undertake this year.


When done correctly, buyer personas help you understand your clients (and potential clients) better. This will make it simpler for you to produce content, campaigns and products/services to meet the specific challenges, behaviors, and worries of your target audience.


In this episode we’re breaking down the 5 areas that you really need to consider when building your buyer personas to set yourself up for success.


Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.

Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

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