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If you've made it this far in 2020 with successful marketing, congrats! This year has certainly brought its challenges for many business owners and marketing directors. We at SLAM! Agency want to help you take your marketing to the next level in 2021 and to better do that, we're going to switch up our show format for Season 3. Check out Season 3, premiering December 2, 2020!

In this episode, Tyler reveals why you're always playing a losing game when you're trying to chase or outrun the algorithm. The better marketing strategy would be to use your web content to help the algorithm achieve its objectives. Today, we explain the economics of attention, the three challenges to capturing attention, the formula for relevant content, and much more.   Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.   Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

Over 65% of consumers prefer to purchase products and services from purpose-driven companies. Whether you are a small business owner or Marketing Director for a popular brand, the consensus is that when your company’s purpose intersects with your customers’ values, magic happens. This powerful combination of purpose aligning with values is the foundation of purpose-driven marketing.    In this episode, we’re going to walk you through the benefits and challenges of purpose-driven marketing, PLUS tell you how to get started with your own purpose-driven marketing strategy.   Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow. Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

Buyer personas can be the best or worst marketing activity you undertake this year.   When done correctly, buyer personas help you understand your clients (and potential clients) better. This will make it simpler for you to produce content, campaigns and products/services to meet the specific challenges, behaviors, and worries of your target audience.   In this episode we’re breaking down the 5 areas that you really need to consider when building your buyer personas to set yourself up for success.   Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow. Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

We all know what it feels like to land on a bad landing page. The UX is confusing. The copy goes on and on and on. It’s difficult to buy or press the back button. When you try to exit, you’re interrupted by a pop up begging you to stay. Marketers use these tactics because everyone else does, but do they really work? (We doubt it!)   In this new episode, you’ll be introduced to the 9 key elements your landing page must have in order to start converting.   Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.   Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

The difference between a good advertisement and a poor one is in the copy. A good ad requires good copywriting. A good marketer understands how to craft a message that drives results. You have to determine your objective, then you need to make sure everything in your campaign helps you to achieve your goal. There is no time or space for filler.    Whether you’ve been writing ad copy for decades or are just starting out, we’re giving away the goods with five copywriting secrets to take you from zero to ad copy hero!   Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow. Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

A good website is a wise investment because it creates interest, generates demand and captures leads for your business. Over 70% of the purchase decision is made before your prospect ever calls you or walks in the door. If you are thinking about redesigning your website, then you need to make sure you are doing business with a designer that can set you up for success. Tune in as we break down five questions we believe you absolutely need to know the answers to before you sign a web design contract.   Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow. Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

If you build it, they...won’t come? That’s right, without traffic, your website, social posts, offers, etc. just sit there doing nothing. Once you’ve built something, you have to bring people to it. On the internet, we refer to the people as “traffic.” In this episode, we’re breaking down the three types of traffic for internet marketing and explain the advantages and disadvantages of each so you can start seeing a better return on your marketing efforts.    Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow. Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

Do you have what it takes to become a content marketing legend like Gary Vaynerchuk? Sure you do! But how do you get to that level? It all starts with content. Tune in as we provide three key steps to becoming a content marketing legend just like Gary Vee.   Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow. Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

Today we’re going to discuss the three pitfalls YOU need to avoid as a Marketing Director. Here at SLAM!, we have the privilege of working with many different kinds of Marketing Directors. From rookies to seasoned veterans and everything in between, we work with them to execute on their vision. You would be amazed at what makes a great Marketing Director and what makes a bad one. The bad ones are those who make these mistakes in judgement (and do so over and over again).   If you’re a Marketing Director looking to make your mark, smash your goals or advance in your career, you need to heed these three Marketing Director pitfalls.   Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.   Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

Today we’re discussing the 4 reasons why podcasts fail (and how to avoid them). If you understand why podcasts fail, then you’ll have what you need to create a winning podcast plan. Additionally, we’ll explain some of the benefits to having a successful podcast, such as discoverability and SEO, audience growth, and even additional revenue streams.   Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.   Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

Great marketing has a way of breaking through the noise to captivate, motivate and inspire people to action.   It’s been said that you see over 5,000 advertising messages every single day. But if you tried to count each one, you would never get to that number. That’s because your brain is really good at tuning out any and every message that is not relevant to you. So how do you break through the noise and get noticed? Or better yet, how can you drive action with your marketing and advertising?   There are four steps to inspiring people to action. But first, you have to make sure you’re in it for the right reasons. Tune in as we break down each step to help you inspire your audience.   Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.   Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

Today we’re discussing the top 5 skills every marketing leader must have. These five skills are what separate the run-of-the-mill marketers from our industry’s top marketing leaders. Whether you are a business owner looking to hire a Marketing Director or a marketing professional looking to acquire the skills and knowledge that will push you up the corporate ladder, these skills are what make good marketers great.   Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.   Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

How are you filling your funnel? How can you ensure your sales pipeline doesn’t run dry?   Today, we have a lot of choices when it comes to how to market our products and services. Consumers’ attention is more fragmented than ever before, and if your message isn’t relevant, then it’s never going to get noticed (let alone drive results). Generally, when you hear outbound versus inbound, the discussion always tilts old school versus new school. But we believe each has its place in the modern marketing mix. In this new episode, we discuss the importance of outbound and inbound marketing, address which you should be using, and where to invest your time, money and energy when it comes to lead generation.   Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow. Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

As a marketing professional, your #1 goal is sales. The key to making sales is generating quality leads. But how can you ensure that the leads you are generating are going to lead to sales? There are several elements that need to be in sync in order to ensure sales success. We call these the 4 Pillars of Customer Acquisition.   However, not all leads are created equal. A qualified lead is someone who not only wants to do business with you, but is also able to do business with you. In this episode, we reveal the top 5 mistakes to avoid when generating leads online. This assumes that you are following an online lead generation or inbound lead generation process. That is, developing content for search discovery with relevant call-to-actions on your website.   Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow. Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

When sales are down and revenues are flat, marketing is always the first to get cut. Sometimes that means ad dollars. Other times that means people. As a marketing professional, your challenge is figuring out how to do more with less. A lot of marketing directors are looking to outsource their marketing functions. This may mean digital marketing, video, graphic design, or all of the above. If you’re looking to outsource your marketing team, you’ve come to the decision for one of two reasons. Either you’ve had an in-house marketing team in the past and those people have been furloughed or laid off, or you’ve been trying to do everything yourself or with the help of just one of two people and you’re out of bandwidth. Outsourcing makes a lot of sense for marketing leaders like you. But before you sign the contract, you should know what you’re getting into. In this episode, we reveal the pros and cons of outsourcing your marketing team. Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow. Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

A recent Gartner report says 66% of marketing leaders expect a decrease in their marketing budgets this year. For some, this means fewer advertising funds. For others, this means their teams are being laid off. Even if this wasn’t your decision, you still have to deal with it. So what do you do?   Of course, you already know that when you cut advertising, you lose sales momentum. As a marketing professional, this is a no-brainer. Over the last century, the data shows that in times of recession, the companies that maintain or increase their marketing and advertising are the ones who take control of their markets. You would think management would realize this, but they don’t. And if you show them the data, they’re going to say, “but our industry is different.” Sure it is.   In this episode, we show you what you need to do (as a marketing professional) to prove your value and turn the ship.   Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.   Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.

Today we are going to turn the topic from our usual marketing educational tips and focus on how your business can continue to thrive and make smart long term choices amidst the current COVID crisis. We know how important it is for marketers to connect in more human ways in digital spaces and social media platforms. In the current crisis taking extra care to be mindful of this truth and responding with forethought and empathy should be the focus of your marketing strategy. Find ways to stay connected and engaged and resist the urge to back away from the table and adopt a "watch and see" mindset. Focus on abundance rather than scarcity. Businesses are resilient when they can adapt in this way and times of crises are the best breeding and testing grounds for innovative solutions. 

Today we are going to talk about some techniques you can apply right now to help your business grow. We have talked about the importance of marketers understanding how sales work. We know that the responsibility of increasing revenue rests squarely on marketers and their capacity to master the sales process. So, in the tradition of "reading to lead," we have discovered another great book to help you achieve your initiatives. In this episode, Tyler expands on the power of the human mind, what that means for marketers, and more key takeaways from Joe Vitale’s book, Buying Trances.

Today we are going to talk about getting on the ground with your sales team to better understand target markets. At the core of any good sales team is an expert understanding of what drives human behavior. Great sales teams can help marketers align with target markets and identify their problems. Marketers fail when they don't focus on what matters to their customers. In this episode, we introduce another great book with straightforward, practical strategies to help your customers be the hero of their own story: Building a StoryBrand by Donald Miller.   Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow. Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.