In this episode, I had the chance to speak about my passion and profession of marketing with a friend/colleague who is taking giant strides in the world. We go through the evolution of marketing in the past few years and look at what factors determine the success of a company in their marketing efforts. We also do a deep dive into what the future holds for this profession and what can people entering this world can do to keep up with the fast paced environment.Our guest - Rohit Kumar is the Head of Digital Marketing at one of India's fastest growing Edu-Tech startups. He is a passionate marketer who has a penchant for growth. For him, the way to succeed is to leverage data which he believes is the guiding light for any marketer. He can be reached on the following platforms and is more than happy to answer any questions you may have. LinkedIn - Rohit Kumar (https://www.linkedin.com/in/rohitkumar15/) Website - https://therohitkumar.com/