29 minutes | Feb 4, 2021

The Vue Podcast: Leaders in Retail | Priya Buening | Episode 27

In today's world, digital innovation and sustainable approaches are at the heart of every business. Levi's is one such brand that has always been known for their one-of-a-kind innovation, especially around their digital efforts. With their best in class, brand immersive, digital eCommerce, the brand is looking to take sustainable shopper experience to a whole new level. Today, we're in conversation with Priya Buening, VP of Digital Operations at Levi Strauss & Co., talking to us about how the brand is betting on technology to steer the circular fashion model. Tune into this podcast and listen to her talk about: - How Levi Strauss & Co creates genuine connection with consumers - How the brand is using technology to engage with your shoppers better - Why it is important to provide an experience that shoppers can really resonate with - How sustainability has been an integral part of the brand - The importance of winning over Gen-Z
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