85 minutes | Feb 5th 2020

Episode 54 - Political Ads with Sam and Jim

This week on the VO School we are talking about politics...political ads that is! Here in the US we are heading into possibly one of the biggest political seasons in history. Hundreds of millions of Dollars are spent on television, radio and online advertisements, which makes this is a hugely lucrative area of the voiceover industry for those that fit. So what does the political ad landscape look like? What skills does a talent need to possess to succeed? Who hires talent, and what is the turnaround process for these kinds of projects? We are joined by Sam Ufret and Jim Kennelly from Lotas Productions to discuss this. Lotas are a hub for political ad production on the East coast of the US. They cast and produce hundreds of ads, and are at the cutting edge of the latest trends in politicals. And this week not only are we discussing this genre, Jim and Sam are reviewing listener submissions! This is a fascinating insight into the casting and directorial process from the perspective of the production team.