Listen Now

In today’s episode, It’s all about Youtube ads! I share what you need to know about Youtube ads types, ad placements, the different placements you get to chose, and all the opportunities for your veterinary practice using youtube ads. Here the 6 types of placements are: -Skippable In-stream Ads This placement is the most recognizable and most common choice where you have the option to place at the beginning, middle, or end of the video has to be a minimum of 15 Seconds long or longer. These are a great choice for your first impression so potential clients can get an understanding of who you are by learning more through the ad. -Non-Skippable In-stream Ads  has to be a maximum of 15 Seconds long or shorter. Non-skippable ads are great for retargeting people who have looked into your practice before. -Out Stream Ads This ad placement varies for the others as this ad is an autoplay. This Ad plays automatically and is mobile-only. While you would have great impressions and views its probably not a choice to use for your veterinary practice as there is no intent behind the views. -Conversion Ads Great for online sales and stores and you get to select the outcome you want however it comes with a need for a big budget -Ad sequences  Creates a sequence of videos and delivers to your ad audience in a specific order. Perfect to consider to use for your employment ads -Shopping Ads Great placement to sell physical items in your practice that is underutilized by vet practices Reminder! Be sure to sign up for the Pre-order of my Youtube ads course and be one of the first registered. Sign up HERE Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing  Be sure to listen and let me know if you have any questions, comments, or need help with anything! The post Episode 224: All About Youtube Ad Placements and Types. appeared first on The Veterinary Marketing Podcast.

In today’s Inbetweenisode I share an opportunity you could be missing out on with your veterinary practices digital marketing. Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing  Be sure to listen and let me know if you have any questions, comments, or need help with anything! The post Episode 223.5: Is Your Practice Missing Out On This Opportunity? appeared first on The Veterinary Marketing Podcast.

In Todays Episode I am joined by special guest Brandon Boyd from Vet and Pet SEO and The Practice Heist Podcast to talk about SEO and digital marketing for your veterinary practice. We share some strategies, approaches, and even misconceptions in digital marketing and SEO. Here are some key approaches and strategies to think about for your veterinary practice digital marketing. -Solve a Problem First Frame your sale in a way that provides your clients with solutions to their problems or concerns by focusing on the benefits of a service, product, etc rather than just the features of the product and service. -Narrow Down Tactics and Strategies  Have a very clear strategy that you can use for your digital marketing that will actually work and help your practice grow. -Create Expert Knowledge Content  Your content that your practice produces is very important because you want to create content that will serve your current clients but also allow you to reach new audiences. Create expert professional level content that is easy for your audience to understand and comprehend but also evergreen that can be relevant at any time. -Create Content First and Find Keywords Second  While keywords in your headlines are great for increasing your SEO ranking be sure to create content for your audience first and then find your keywords. SEO may tell you where you rank but it doesn’t give insight into your conversion rate. If you would like to get into contact with Brandon Boyd be sure to check out his website Vet and Pet SEO Here and check out his podcast The Practice Heist Podcast Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing  Be sure to listen and let me know if you have any questions, comments, or need help with anything! The post Episode 223: Marketing & SEO Approaches, Strategies and More With Brandon Boyd appeared first on The Veterinary Marketing Podcast.

In Todays Episode I share updates that are coming to reviews in the future, some different trends and things to think about in terms of reviews of your practice, helpful strategies you can build out for your reviews, and how you can prepare for the review changes coming in the future. Reviews for veterinary practices are very important and following 2020 reviews have begun to change due to fewer reviews being left and become even more important for all businesses. The same way most people look at reviews before purchasing anything online, people will look at reviews for your practice to gauge if they want to become a client. While reviews are very important and a lot of potential clients search for reviews sometimes they are met with very polarizing either 5 or 1 star reviews there are not very many middle of the road reviews. And a lot of people are becoming warier of reviews questioning the legitimacy of reviews in general. Some strategies you can use to get even more good reviews and have people looking  – Turn your best and trusted reviews into a personal recommendation. Ask your clients that have left glowing reviews to say a few words or testimonials on video that you can share on your social media or even website. Giving potential clients a chance to see its not just words on a screen. -Develop a system to incentivize clients to leave reviews pretty consistently  -Integrate your reviews into your website, content, or email newsletters so you own your reviews. Be sure to register for the upcoming chat marketing webinar training Here where we will show you in-depth how to set up and use chat marketing for your veterinary practice. Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing  Be sure to listen and let me know if you have any questions, comments, or need help with anything! The post Episode 222: How Your Practice Can Prepare For Review Updates and Changes appeared first on The Veterinary Marketing Podcast.

In today’s Inbetweenisode I share a quick and easy tip you can use to improve your  Be sure to register for the upcoming chat marketing webinar training Here where we will show you in-depth how to set up and use chat marketing for your veterinary practice. Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing  Be sure to listen and let me know if you have any questions, comments, or need help with anything! The post Episode 221.5: Quick Tip To Improve Your Conversion Process appeared first on The Veterinary Marketing Podcast.

In Todays Episode I share the very important and rapidly changing privacy laws that are going to affect how we run ads in the future. With Google following Apple’s lead with IOS 14 Privacy changes we are going to see even more changes from these ad platforms and possibly others too. As we have talked about in previous episodes their is a privacy battle going on between Facebook, Apple, and Google. Apple made the announcement with IOS 14 that they would no longer allow pixel tracking, which Facebook gathers most of its data from. In 2019 Google announced that it would in the future no longer allow third party cookie tracking on Google chrome browsers. Now Cookie tracking (short pieces of javascript code) would only be allowed for first party cookies (owned by the website owner from an independent source) and not third party cookies (from advertisers like Facebook).  Google has now announced on March 3rd that they are changing their rules and will no longer be using the data they have collected from first party cookies anymore. Google is now creating a new system that provides better options for them and their services and products. Which in turn will give google ad users even more options with their advertising. Which for many users who are using Facebook and Instagram exclusively it may be time to diversify your ad platforms for your digital marketing. Be sure to register for the upcoming chat marketing webinar training Here where we will show you in-depth how to set up and use chat marketing for your veterinary practice. Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing  Be sure to listen and let me know if you have any questions, comments, or need help with anything! The post Episode 221: How Google Ads New Privacy Law Changes Will Affect Your Ads appeared first on The Veterinary Marketing Podcast.

In today’s Inbetweenisode I share how you can market what makes your practice stand out from competitors  Be sure to register for the upcoming chat marketing webinar training Here where we will show you in-depth how to set up and use chat marketing for your veterinary practice. Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing  Be sure to listen and let me know if you have any questions, comments, or need help with anything! The post Episode: 220.5: How To Make Your Practice Stand Out With A Quick Tip. appeared first on The Veterinary Marketing Podcast.

In Todays Episode I share 3 common misconceptions that could be holding back your digital marketing and possibly be hurting the growth of your veterinary practice. I also share how you can combat these misconceptions to help your practice’s marketing grow and perform better. The 3 marketing misconceptions and what you can do instead: 1) Chasing tactics and gimmicks with your marketing- Instead of relying on pitches from marketing company have very clear goals of what you are looking to achieve in your practice’s marketing. Find marketing companies and professionals that you trust and can express your goals and trust their judgment to best execute your marketing plan. 2) Waiting for business to slow down to start marketing- While it is hard to imagine during a super busy streak ever slowing down ultimately it is inevitable and does happen eventually. Don’t wait for business to start slowing down to start really focusing on your practice’s marketing. Setting up your funnels and all your automation (email, messaging, ads, etc…), while you are your busiest, is one of the best things you can do in your marketing. Be proactive instead of reactive with your marketing. 3) Assuming that digital marketing will stay consistent- Find how you can have steady traffic streams to draw your best clients into your practice. Create through different channels additional ways to keep your clients coming through the door of your practice. Be sure to register for the upcoming chat marketing webinar training Here where we will show you in-depth how to set up and use chat marketing for your veterinary practice. Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing  Be sure to listen and let me know if you have any questions, comments, or need help with anything! The post Episode 220: 3 Marketing Misconceptions That Are Holding You Back. appeared first on The Veterinary Marketing Podcast.

In today’s Inbetweenisode I share how a simple tip can help make your marketing even better! Be sure to register for the upcoming chat marketing webinar training Here where we will show you in-depth how to set up and use chat marketing for your veterinary practice. Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing  Be sure to listen and let me know if you have any questions, comments, or need help with anything! The post Episode 2195: Make Your Marketing Even Better With This Quick Tip! appeared first on The Veterinary Marketing Podcast.

In Todays Episode I am joined by special guest Phil Masi from Restoration Marketing! We talk about helpful and easy ideas and uses for chat marketing that you can bring into your veterinary practice’s digital marketing. Chat marketing is using real-time conversations with clients to provide information and help. Automating your messages to serve your clients and point them in the directions they need to go and provide them with helpful information on the spot. With chat marketing specifically in the way of Facebook chatbot messaging you can create fully automated conversational flows with clients. Just like email marketing is able to be fully automated to have replies, chat marketing cuts down the response time and is an easy and time-saving tool to have in your veterinary practices digital marketing. People even more nowadays are turning to chat forms of communication as a preferred way of communicating over email or phone calls. Chat marketing is also able to tie into paid ads giving you an extra way to reach new clients.  If you are interested in getting in contact with Phil Masi and booking a chatbot live demo you can click here Be sure to register for the upcoming chat marketing webinar training Here where we will show you in-depth how to set up and use chat marketing for your veterinary practice. Reminder This is the last week! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here! Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing  Be sure to listen and let me know if you have any questions, comments, or need help with anything! The post Episode 219: Using Chat Marketing For Your Practice With Phil Masi appeared first on The Veterinary Marketing Podcast.

In today’s Inbetweenisode I share a simple, easy, and practical tip that you should be using in your digital marketing. Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here! Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing  Be sure to listen and let me know if you have any questions, comments, or need help with anything! The post Episode 218.5: A Practical, Simple, and Easy Step You Should Be Doing In Your Marketing appeared first on The Veterinary Marketing Podcast.

In today’s episode, I am talking about Facebook ads! I share some of the big changes that have happened recently to Facebook as a result of the big tech wars that have been going on this last year and even before. I also share how these changes affect veterinary practices, what you can do to improve your targeting, how you can keep your ads from going crazy from all these changes, and some things you can think about for the growth of your marketing using Facebook and Instagram Ads. Because of the last few years of controversies with Facebook, they have been made to change their tracking and data collection thus changing how their ads ultimately work. With the newest wave of scrutiny coming from apple with their IOS 14 update of not allowing third-party pixels or cookies to be used on their users it has been impactful for the platform. By using their aggregated measurement tool Facebook now has a new way to track conversion events from ios 14 users.  Other ways you can collect conversion events and data include:  Using UTM tracking- UTM codes are a great method to use for analytics for your ads. Creating the UTM codes at the end of your URLs allows you to gather data from each platform in an easy way. Create Landing Pages – Creating landing pages for each platform and every ad. You will be able to easily see where traffic is coming from. Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here! Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing  Be sure to listen and let me know if you have any questions, comments, or need help with anything! The post Episode 218: How To Keep Your Facebook Ads Working Effectively appeared first on The Veterinary Marketing Podcast.

In today’s Inbetweenisode I share some ideas you can use for split testing and optimization. Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here! Be sure to listen and let me know if you have any questions, comments, or need help with anything! The post Episode 217.5: Split Testing Ideas To Improve Your Optimization appeared first on The Veterinary Marketing Podcast.

Special guest Dr. Brett Beckman joins us in today’s episode to talk all about veterinary dentistry, veterinary dental marketing, how to differentiate your practice by using veterinary dentistry, and more.  Dr. Brett Beckman is a board certified veterinary dental specialist and founder of Veterinarydentistry.net which offers both live and online courses for veterinarians and veterinary technicians and is the founder of IVDI the International Veterinary Dentistry Institute which offers trainings and the VDP program to become a veterinary dental professional. Veterinary dentistry offers an amazing opportunity to really setting your practice apart from other general veterinary practices. Using veterinary dentistry in your marketing helps you be able to gain more clients while also retaining current clients that have dental issues or needs. Dentistry care is a huge need for both cats and dogs, new clients are looking for more dental procedures even more now. Offering dentistry in your veterinary practice is a great way to invest in your practice and yourself as a veterinarian or technician. It not only increases business in your practice but also adds a lot of value to your practice and your clients. Giving your clients and their pets’ quality and professional care, for now, their dental needs.  If you are interested in learning more about Dr. Brett Breckman’s live and online veterinary dentistry courses you can check them out here. And if you are also interested in learning more about IVDI (International Veterinary Dentistry Institute), their veterinary dental trainings, and the VDP program you can visit their site here  Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here! Be sure to listen and let me know if you have any questions, comments, or need help with anything! The post Episode 217: How Veterinary Dentistry and Dental Marketing Can Help Your Practice Stand Out appeared first on The Veterinary Marketing Podcast.

In today’s Inbetweenisode I share how you can keep your Ads account in compliance with Facebooks ad network with an easy tip. Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here! Be sure to listen and let me know if you have any questions, comments, or need help with anything! The post Episode 216.5: How To Keep Your Ad Account In Compliance With Facebooks Ad Network appeared first on The Veterinary Marketing Podcast.

In Todays Episode I share how you can use paid ads to attract new people to work in your veterinary practice. I also talk about what works and what doesn’t with employment ads on each platform and 3 placements that will be beneficial for your veterinary practices employment. 3 of the best placements for employment ads 1) Facebook- Facebook is great for ads however when it comes to employment ads the rules are a bit different and have only limited targeting options, but is still a good option to get organic engagement. Your reach can expand from shares and tagging. 2) Google- Google Ads is another good option for employment ads as the people searching for a job actively need or are wanting a job. While on one hand, it may not be a lot of volume in searches their searches are filled with the intent of seeking employment at a veterinary practice. Keeping your employment ads to search ads through google is the best option as you will reach a more interested audience looking for a job in a veterinary practice. 3) Linkedin- Linkedin is a great place to have employment ads running. Linkedin platform allows for the most targeting when it comes to employment ads allowing targeting through company, length of employment, degree, field of study, current job title, and region. There are also two placements you can run your ads, Through their content feed (almost like a Facebook post outlining the job description, benefits, and more) and through their In Mail messaging ads (custom detailed messaging about job opportunities). With all your options of targeting be sure to tailor your employment ads to target the perfect employee for your practice. Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here! Be sure to listen and let me know if you have any questions, comments, or need help with anything! The post Episode 216: How To Attract New Employees To Work In Your Practice With Ads appeared first on The Veterinary Marketing Podcast.

In today’s Inbetweenisode I share how you can with the volatility in marketing and the world currently with some tips  Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here! Be sure to listen and let me know if you have any questions, comments, or need help with anything! The post Episode 215.5: How To Deal With Volatility In Marketing appeared first on The Veterinary Marketing Podcast.

In Todays Episode I share how you can get more done in your Veterinary practices digital marketing with some time saving tools and tips. I will be sharing how you can maximize certain types of activities that will help you create long term growth for your veterinary practice. These tips and tools help your veterinary practices digital marketing become more efficient and more effective: – Sitting down and batching out your content to schedule your posts. Taking the time at least once a week to go through your content and figuring out what you want to post for the next few weeks. Popular choices are Hootsuite, Agorapulse, and Planoly. – Have a content library. Putting your pictures and past evergreen content that you can come back to and share throughout the years. Meet Edgar is a great choice to keep your content in a content library and you can schedule when a post will go out and what social channels it is shared on. – Creating content around client questions. Oftentimes people will ask what should I write about and the best thing to write about are things your clients will be curious about, have questions about, and an offer that is relevant to the post. – Naming Conventions. Be organized with how you and your staff name and label files, pictures, and documents. Google Drive allows you to name your folders easily. You can also use your naming conventions with UTM codes to easily see where you are pulling traffic. Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here! Be sure to listen and let me know if you have any questions, comments, or need help with anything! The post Episode 215: Time Saving Tools & Tips to Help Get More Marketing Done appeared first on The Veterinary Marketing Podcast.

In today’s Inbetweenisode I share how you can stop discounting in your veterinary practice by framing your marketing in a problem-solving way Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here! Be sure to listen and let me know if you have any questions, comments, or need help with anything! The post Episode 214.5: How To Stop Discounting In Your Veterinary Practice appeared first on The Veterinary Marketing Podcast.

In Todays Episode we are joined by special guests Tom Seeko and CJ Burnett from Flordia Veterinary Advisors where we talk about how you can improve your employment marketing at your veterinary practice. Using offer creation to attract the right kind of employees for your veterinary practice  Founders Tom Seeko and CJ Burnett teamed up to create Flordia veterinary advisors in 2014 where they specialize as financial advisors to help busy veterinarians, veterinary students, and practice owners across the country with their financial planning. We cover how we can make offers attractive to attract new employees and how can we retain them and existing employees.  Approaching a retention plan and coming up with employee agreements and arrangements that are actually beneficial to both new and existing employees and the veterinary practice itself. We also cover how to handle rewarding and recruiting employees and what each of those looks like and how you could create both of those types of packages to offer to new veterinary employees. We also share how you could structure a new package for veterinarians that are looking to buy or sell a veterinary practice and transition to ownership. Covering also how you can offer something to employees that would both be an incentive and benefit on both ends and much more! If you would like to learn more about Flordia Veterinary Advisors you can click HERE If you would like to work with the Florida Veterinary Advisors and  get in contact with Tom Seeko and CJ Burnett you can visit their website HERE Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here! Be sure to listen and let me know if you have any questions, comments, or need help with anything! The post Episode 214: How To Improve Your Employment Marketing At Your Veterinary Practice. appeared first on The Veterinary Marketing Podcast.