64 minutes | May 3, 2016
Episode 13 - Carolina Wang, Technical Designer
Carolina Wang studied at the Fashion Institute of Technology, interned under William Ivy Long (Chicago, Hairspray, Producers)on Broadway, worked at Under Armour during a time of immense growth, and is now an activewear technical designer at Delta Galil. Carolina walks us through what she does, the programs used (Excel and Gerber) at her job, how she got in to technical design from a costume background, and the responsibilities as a technical designer. Learn about tech packs, how technical designers work with designers, and the ins and outs of getting a product made correctly and ready to go to retail in this week's episode.
55 minutes | Apr 25, 2016
Episode 12 - Jake Rosenberg, Co-Founder of The Coveteur
Jake Rosenberg is the co-founder (alongside Stephanie Mark) and creative cirector behind The Coveteur. He sat down with us to tell us about his career path, day-to-day role at The Coveteur, and process of storytelling. The Coveteur began as a self-funded startup when he and his three founders launched this without any substantial amount of income. At 23, Rosenberg jumped into this venture with no background in fashion, after being asked by Mark to join a day before they published on their first piece of content. Rosenberg, who was born and raised (and still resides) in Toronto, studied Industrial Design at Ontario College of Art and Design. It was there he learned about branding, and having a keen eye for design and product design. In the first two years of The Coveteur, Rosenberg said he and his team produced a bunch of content of people behind the scene in fashion, well before he really started traveling and interviewing hi-profile models and celebrities. He says of the hundreds of pieces of content The Coveteur produces, three of his favorites shot were of Rosie Huntington Whitely (model), a wedding in Capri with Erica Pelosini, and his first shoot with Oprah Winfrey. Rosenberg talked briefly about CHANEL being the first major brand to jump onboard in support of The Coveteur. Five apps he says he uses every day: Instagram, Camera+, Weather, Mail and SkyScanner. He shoots and travels primarily with a Nikon D810, along with traveling with a GoPro and his iPhone 6.
70 minutes | Apr 20, 2016
Episode 11 - Nordstrom’s Senior Editor of Creative Projects, Laura Cassidy
Nordstrom’s Senior Editor of Creative Projects, Laura Cassidy, joins us to discuss her role on the team behind SPACE (lead by Olivia Kim, VP of Creative Projects at Nordstrom). Laura talks about experiencing showrooms and runway shows at fashion week and market, her content creation process, and how her process has shifted as she moved from a publication to corporate. SPACE is online and in four stores, it’s a shop for emerging and advanced designers, where Nordstrom bring in perspective and merchandise from designers that otherwise may not have had a space to exist inside of Nordstrom. As the editor for SPACE, Laura creates the storytelling behind those brands, overseeing email campaigns, site copy, content on the designer side and the SPACE side that invite you to check out new trends, or give a point of view on a given season. Laura was Style Editor at Seattle Met, where she covered the retail landscape, style, shopping, local designers, and culture in Seattle. She became more interested in the business of fashion, which lead her to set her sight on Nordstrom. She speaks to us candidly about being vulnerable at work and pushing her boundaries by doing public speaking and photography. Follow Laura on Instagram at instagram.com/laurasullivancassidy.
58 minutes | Apr 11, 2016
Episode 10 - Fashion Consultant, Agus Cattaneo
Fashion consultant, trend forecaster, and columnist, Agus Cattaneo has a background in finance (she's a CPA) and an incredible passion for her work. She travels the world for fashion weeks, surveying the latest off and on the runway for her clients, teaching at universities, and contributes to fashion magazines such as DMAG and has a trends column in the Argentenian newspaper La Nacion. Listen to Agus tell the inspiring story of how she got in to the fashion industry, moving to New York, how she gets clients, her resources for building her trend reports, and how she maintains a competitive edge.
35 minutes | Mar 29, 2016
Episode 9 - Amy Roiland of FashionTap and A Fashion Nerd
In this week's episode of The Vault, we interview Los Angeles-based Vine star, blogger, and CEO, Amy Roiland about her app FashionTap, blogging career (A Fashion Nerd), and where she thinks the intersection of fashion and tech can grow. She discusses why she moved from fashion public relations to her app, FashionTap, what's she's learned, and what it's like being a woman in tech. FashionTap allows users to make money by tagging the brands in their photos, thus driving sales to the brands. Bloggers, stylists, makeup artists, and hair stylists can use FashionTap to grow their following and benefit from driving sales to brands' ecommerce sites. Amy will be on Shark Tank on April 29, be sure to tune in and see how she does! The Vault is hosted by Avery D'Alessandro, produced by Lynae Cook, music is provided by Ben Bethurum.
32 minutes | Mar 16, 2016
Episode 8 - Ryan Glick of Coffee 'N Clothes
Ryan Glick discusses what he looks for when featuring photos on his increasingly popular Instagram account @coffeenclothes. Ryan has organically grown @coffeenclothes to reach over 200,000 followers on Instagram over the course of the past few years. Featured by Refinery29, GQ, the Huffington Post, and more, @coffeenclothes has received an incredible amount of attention for a passion project. Ryan is selective with who he works with and who the account features, he discusses how he and his team decide what works best and the importance of staying true to the brand. Learn how he foresees @coffeenclothes growing, and learn about his approach to maintaining authenticity while still being profitable.
61 minutes | Mar 1, 2016
Episode 7 - Jessi Malay, Blogger of My White T
Jessi Malay started her career as a recording artist and dancer before her first blog post was written 2.5 years ago. Fast forward, she's now one of the rising stars in the fashion blogging and influencer world. Jessi posts almost daily at her blog, 'My White T', where she says her traffic continues to increase month over month. She also posts 4-5 times a day on her Instagram, and is an active user of Snapchat to broadcast her day-to-day to her followers. Growing up in Los Angeles, singing and dancing were always the foundation of her career. She was once signed to Jive Records as the lead singer of a girl group called No Secrets. She's also been signed with Reprise/Warner Bro as a solo artist, and still has an active career as a singer alongside her new career as a fashion and lifestyle blogger. In 2012, Jessi went back to UCLA to finish her degree in the midst of a busy career. It's here she added another layer to her skill-set to run a production company on top of all she does, producing music videos and commercials. As a blogger, she's created social content for brands like Calvin Klein, Loreal, and Macy's. You'll also find her at New York Fashion Week twice a year, and every major fashion and lifestyle event going on in Los Angeles. You can follow Jessi on Snapchat @jessimalay, on Instagram, at her blog, and on SoundCloud.
54 minutes | Feb 23, 2016
Episode 6 - Genevieve Ascencio of Factory PR
Genevieve Ascencio is the Senior Director of Digital at Factory PR's New York City office, where she oversees digital executions for the agency's clients. She's also a professor at The Fashion Institute of Technology in New York City, teaching public relations to students studying toward a career in fashion. Genevieve's client history includes brands such as bar III, The Art of Shaving, Fjällräven, Wooyoungmi, Volcom, WeSC, and Macy's. She has over 12 years of experience in fashion public relations. Listen to Genevieve discuss pitching tips, shoveling snow, Snapchat, and diversity in fashion. Follow Genevieve on Instagram, Twitter, and Snapchat: @thatgenevieve. Music on this episode of The Vault is by Ben Bethurum, check out his SoundCloud for more musical masterpieces. Hosted by Avery D'Alessandro. Produced by Lynae Cook.
63 minutes | Feb 17, 2016
Episode 5 - Kimberly Wesson and Aimee Cho of 1.61
Kimberly Wesson and Aimee Cho have been in fashion for several years, driven by a lifelong love for the industry. They are the creative team behind American-made, unisex brand, 1.61. Neither Kimberly or Aimee went to fashion school, their education comes from a lifetime of both loving fashion and dedicating themselves to careers in fashion. They now, admittedly are living their dream, with 1.61. Kimberly's background is in wholesale and has worked with Rag & Bone and A.L.C. as a fashion consultant. Aimee was Anna Wintour's personal assistant at Vogue Magazine, and went on to write for Vogue. Their brand, 1.61, has been very well received in the fashion industry. Kimberly and Aimee delve in to how they shaped 1.61 to where it is today, the differences between working for others, and working for yourself, and the obstacles in running their brand. Design, marketing, operations, and sales are split between the two of them, listen as they discuss how they divide, conquer, and collaborate. This episode of The Vault is brought to you with support from We Heart It. We Heart It is a destination for fashion and lifestyle inspiration, with over 60 billion images shared per month and 40 million users. One of the things I've found most impressive aboutWe Heart It is the quality of images shared. We Heart It is a great community to get style ideas, share looks and upload your work. Follow us on We Heart It for fashion inspiration, work from our guests, street style photos, and more. Music on this episode of The Vault is by Ben Bethurum, check out his SoundCloud for more musical masterpieces. Hosted by Avery D'Alessandro. Produced by Lynae Cook
92 minutes | Feb 8, 2016
Episode 4 - Tyler Joe, Photo Editor at ELLE Magazine Digital
Tyler Joe is a New York-based photographer and photo editor working for Elle.com. His work covering Fashion Week and Coachella has helped put him on the map alongside some of the biggest streetstyle photographers in the world. In our conversation, Tyler brings a fresh perspective on the fashion scene from someone who's still new to the industry. We talk about how he got his first job working with Elle, day to day tasks as a photo editor working for the digital department of Elle. And lastly we dive into what Fashion Week is like for a professional photographer. One of the biggest takeaways of this episode is the idea that he just happened to "catch a break." In a sense, this was true. But after further questioning, I discovered Tyler had been cultivating a creative skill-set since high school. We dive into camera equipment and lenses. Technology and software. And the demands and pressure of shooting Fashion Week (New York, London, Milan, and Paris). Tyler Joe on Instagram: @nyavejoe