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This is the first episode in a new 4-part series- the Blunders of the Cola Brothers. In this series rather than talking about brilliant marketing strategies that change the world, I talk about those equally brilliant strategies that are so stupid and disastrous that they will be etched in history as the worst of the worst. Today we talk about that time in 1992, someone at Pepsi misread a 3-digit number, that left PepsiCo in 51 Billion dollars of debt and caused the death of 9 Philipinos. (Spoiler: It was a horrible mistake).

This is the first episode in a new 4-part series- the Blunders of the Cola Brothers. In this series rather than talking about brilliant marketing strategies that change the world, I talk about those equally brilliant strategies that are so stupid and disastrous that they will be etched in history as the worst of the worst. Today we talk about that time in 1985, Cocacola stopped producing its iconic product the 'Coke', and replaced it with something entirely new. (Spoiler: it was a very stupid idea)

Wendy's has created the newer "new" wave of digital marketing. Don't tweet with links, don't sell your products, don't be nice to your customer. In fact, be mean to your customer. Make fun of your competitors. Make fun of EVERYONE. That's the new Wendy Way.

You may think you know what Redbull is. No, you don't. Redbull is one of those companies where there is so much more than what meets the eye. The energy drink is just a small part of their total. It is one of the most creative and groundbreaking businesses in the world. And it all started from a duck farmer in Thailand.

I can't call myself a business podcast if I don't do a little self-promotion. So here is a quick 1-minute snippet discussing what UpStart is and why you should care.