16 minutes | Nov 1st 2020

6: How to Be 100% Sure That People Know Who You Are and What You Do

Have you ever lost a sale because you made assumptions about your potential client? 

 

I have! And you'll hear all about it in this episode. 

 

Today I want to talk about marketing, the importance of the educational piece of it, and why we always need to be educating. 

 

We should always be educating about what we do and how we can help our ideal client. We're so close to our own businesses that it can be easy to forget that not everyone knows what we do or the lingo we use. I want to make sure you don't make that mistake! I am covering the importance of educating your potential clients so you can make sure your ideal clients know who you are, what you do, and how you can help them. 

 

I'm going to share a little story with you in this episode about why you should never make assumptions and how they can come back to haunt you when you do. This is such an important episode, so make sure you don’t miss it! 

 

Have you joined The UpLevel Lounge on Facebook yet?  If not, I would love to see you in there! This group is full of amazing women who are focused on collaboration over competition and are ready to take their businesses to the next level. 

 

Full show notes available at www.melissafroehlich.com/6

 

Where We Can Connect: 

www.melissafroehlich.com

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