If you want your own signature program but think you need an established business, a certain number of followers, or a big email list before that program will be a success, then this episode is for you. Today, we're going to hear from my client, Rachel Martin, who went from zero to having a successful beta-launch of her signature program in under 3 months. And when I say zero, I mean zero. Zero list, zero following, zero business. We'll hear how Rachel was able to start her business and build her program, even with another job and 3 children taking up her time, AND how she was able to attract 20 new clients into her program, even with a tiny audience. Let's listen in. “As soon as you get over the fear, the doubt, the uncertainty... on the other side of that as soon as you do it, you do have that confidence, you do it with clarity. It’s just on the other side of you taking that leap.” - Shawn Mynar “That’s why I love having a signature program so much is because it is bigger than you and you are building a community for other people to have support from other people.” - Shawn Mynar “There is nothing wrong with asking for help, especially in the beginning.” - Rachel Martin “One of my core values is affordable functional medicine, having a group program is a way to do that. In this way, I can still share my gifts with those who need help.” - Rachel Martin Rachel Martin's website: https://www.rootandritualfxmed.com/ Instagram: https://instagram.com/rootandritualfxmed Signature Program Bundle: shawnmynar.com/bundle FULL TRANSCRIPTS BELOW: (please note, transcripts are auto-generated so expect errors in spelling, punctuation, and grammar) Shawn Mynar 0:00 Hey, Rachel, thank you so much for coming on unstuck entrepreneur today. Unknown Speaker 0:07 Yes, thank you for having me, Sean, I'm so excited. Shawn Mynar 0:10 This is gonna be super fun. I know we have so much to talk about. And there's just so much within your story that I think would apply to a lot of people listening today. And I know you were a listener prior to starting your business. And so it's all going to come full circle. But first, tell everyone who you are and what you do. Rachel Martin 0:31 So my name is Rachel Martin, and I'm a functional medicine nurse practitioner. I have Rutan ritual functional medicine, and I help busy professional people, my niche is mostly with caregivers, and service providers, you know, I take care of those who take care of others. And I help them you know, unwind their gut and hormone issues so that they can have energy wake up feeling good, and basically show up in a way that they feel proud of, so they can serve others. Shawn Mynar 1:05 Hmm, so good. Now, to give everyone some perspective, what was the first like, when did you officially start your business? Rachel Martin 1:14 Oh, gosh, I think it was the end of March, maybe like March, march 20. Something of this year? Shawn Mynar 1:21 Yeah. So I know, March, and we're now at the beginning of June. So a couple months ago, just to give everyone some perspective, it's crazy to say crazy to say, now tell everyone, what were you doing before this and what kind of led up to you wanting your own business? Rachel Martin 1:36 So I started my journey. I'm a six years in Family Nurse Practitioner, okay. So about maybe five years ago, I was introduced to the concept of functional medicine, that there was a path for me to become certified in it, and realize, like, Oh, I've already been interested in this for a few years. And now I have a name to it. And I can learn more about it. treat myself because that's how most people come to functional medicine. And, and then, like, implement it in family practice. And I've had several kids in between, you know, now and then, and, or then and now. And so, I realized over the past many years, that it's impossible to do it in this 15 minute model. And I have, I think the the quick version is my my third child, you know, 10 days old, we end up in the hospital in the ICU. She's a big part of my story, because I already loved functional medicine. But she was diagnosed with a rare genetic illness. And essentially, she doesn't breathe when she sleeps. So we have you know, for now, she has a trach and a ventilator, and I'm a caregiver at work and at home. And I realize, I'm saying like, when I eventually went back to work part time, I realized that I'm seeing the same people who are just like me, we have gut issues, because we have chronic stress. So I am seeing the same you know, these moms, mostly moms, or busy professionals, like really high achieving dads or other parents who have special needs kids, perhaps or, you know, kids with autism or anything like that, where even the mom they might be staying like a stay at home mom caring for their child, it doesn't matter the flavor. It's they're burned out, and they're putting themselves on the backburner using their kid as kind of an excuse to not take care of themselves instead of the reason to take care of themselves. And so they're getting these like kind of weird, nonspecific symptoms of fatigue and bloating and waking up feeling achy, but they're only like 35. And it just kind of be symptoms. They can't put their finger on it, but they come in to see me and they're like, Rachel, I feel stressed and anxious. But I don't, I don't think my life is matching my symptoms. And I'm trying to go to bed and work out. And I know they're trying to do all the right things. They don't understand that there's this gut brain connection. And they don't understand anything about cortisol. They don't understand anything about their gut. And I was saying the same thing over and over and over and I kept saying like, I need to write this down. I need to like, honestly, up until maybe four months ago, starting my own business was not even on my radar. I've had a mentor for years and I just kind of assumed that I was going to work with him. So after in December of 2021, I finished I pushed through with at that point my daughter Parker is a year old and I'm just like I'm finishing my certification. I've been working on this I'm finishing finished in December approached him in like, you know January okay I'm finished, I'm certified, like, can I come work with you now? And he's like, I don't have room for you. And then the whole idea of like, well, maybe I can do this on my own, came up. And then by way of another friend who's a nurse practitioner, she introduced me to the concept of like, group programs and a course and like, then I realized I can't do this on my own. I try. I tried, like looking up things for a few weeks. And then you really get in the weeds. Like, I know how I know how to get you from A to B, but I don't know how to like, turn that into lessons. I don't know how to structure things. And Lord, like, I don't know how to start a business. I was always in a practice where they marketed for me, they did everything. So I, I think I manifested you, Sean, I know I've like said that to you before. But I think I found you on Instagram, maybe I don't really care for Facebook, but I think I found you on Instagram. And, and it was just this beautiful like meeting of the minds where you were speaking to like, not, Rachel Martin 6:12 not overworking not being burned out. It was the business. If I if years ago, I would have thought, Oh, if I own my own business, it will be X, Y and Z. It was exactly what you were talking about. And I just needed someone to say, Do this, do this, do this. And so the first thing I did was sign up for holistic business starter. And that was very much like, Do this. Do this. And then I started doing my own I remember messaging you like, Okay, I'm trying to start my own course. But I don't really and I ultimately was like, their signature program labs, Sonya because I can't I can't you've done this. You've done, what a dozen times. And and you need, it's, it's just like, I kept reframing it. A patient will try to heal their gut on their own. And they're going to read books, right? They're going to, like, follow Dr. Hyman on Instagram, and they're going to buy books on healing your gut. And it just, it's like, okay, how will I tell people? Invest in me to show you the way if I don't invest in myself for somebody to show me the way? Shawn Mynar 7:25 Hmm, oh, that's such a good point. It was very backwards. Rachel Martin 7:29 And then, and somewhere along the way, I had the other realization of like, it's not all find the money and then hire a business coach, it's, I'm gonna hire a business coach, so then I can make money and not just have a hobby. I'll actually have a business. Shawn Mynar 7:46 Yeah. So that's what you need to do in order to make the money to have the business. You know. Rachel Martin 7:54 It is it is a cycle. And it's, it's, I know, I say, people will come I want to lose weight. It's like you don't lose weight and then get healthy, you get healthy and weight loss is a byproduct of that. Right? So yeah, I mean, it was all mindset. So I mean, the first part of holistic business starter is all mindset. And things that I knew I had no idea, all these money blocks. I had no idea. Shawn Mynar 8:21 Yeah, I remember when you were in the group, and you were saying, I didn't realize I was signing up to get a therapist to Rachel Martin 8:27 write because as I've been in this journey of becoming an entrepreneur, or solopreneur, I like to say that word to it. It does. The best therapy for you is to start your business. Shawn Mynar 8:45 Oh my gosh, it syncs up everything, everything, every insecurity Rachel Martin 8:51 and you have to address it. You can't. I mean, to a degree, there is an impostor syndrome that you have to overcome. But the confidence that you get in three months, like sometimes when I'm feeling down on myself, I have to list it all out. Like I've started a website, I've recorded three podcasts which has yet to be launched, but should in the next few weeks, I have created a program that's in the beta testing. I've started seeing 10 patients and like I had one apply on Friday one apply yesterday. It's crazy. Even the tech that I've was so overwhelming