12 minutes | Dec 29th 2017

Episode 7: The Unsexy Challenges That Come With Disrupting a Huge Industry w/ CEO & Founder of Solera Health, Brenda Schmidt

We sat down with Brenda Schmidt, the CEO and Founder of Solera Health. Brenda has been apart of the health care industry for more than 13 years, and knew the ins and out before disrupting such a tough industry. We focused on the Unsexy challenges that come with disrupting an age old industry, and how to come overcome some of those challenges if you are a new founder looking to disrupt a massive industry. Here are a few points Brenda covered: - Collaboration is key when you are disrupting a large industry. Many people have ecosystems you can help. - Too many founders focus on the solutions, but focusing on the problem, along with who the Decision maker is, will get you in the door. - Pilot issues can lead to a burnout. People will love to pilot because they aren't paying much. Attempt to get a financial commitment.Interested in preventive care coverage, or know any family that is, I have linked Solera's website here: http://bit.ly/2CdwH95___________________________________________________________________________________________________________________A huge thanks to Go Moment, Quake VC, Strtupboost for helping me put this together: For founders who have a seed stage company, looking for funding, please apply to the Quake Accelerator (link below).www.quakecapital.com/www.gomoment.com/www.strtupboost.comPlease Subscribe and leave a review! We would love the feedback, so we can build a better podcast for Founders:)Please click here to sign up for updates and our newsletter: https://www.theunsexystartup.com/Thank you for your support!

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