25 minutes | Dec 5th 2017

Episode 4: The importance of creativity when there is a lack of funding w/CEO & Co Founder of Heartbeat, Brian Freeman

Brian’s company had to make a pivot, due to the market response from their current product and lack of runway. This is what really brought out what was needed to create Heartbeat.We brought Brian Freeman on the podcast to talk about the power of creativity, when you are boot strapping your company. Often this push through in creativity helps develop more grit to overcome future hurdles.Here is what we learned from Brian’s experience with bootstrapping early on:-When you are tight on funding, it forces you to be creative. Instead of looking at this as an issue, it turns into a gift. -Creativity is a rare skill, and is often the moat that founders overlook when making a competitive advantage. -Too many founders lean on funding to make things happen, and often handicap themselves too early on. For any of our listeners that are millennial women, we've linked heartbeat here: getheartbeat.co-------------------------------------------------------------------------------------------------------------A huge thanks to Go Moment, Quake VC, Strtupboost for helping me put this together: For founders who have a seed stage company, looking for funding, please apply to the Quake Accelerator (link below).www.quakecapital.com/www.gomoment.com/www.strtupboost.comPlease Subscribe and leave a review! We would love the feedback, so we can build a better podcast for Founders:)Please click here to sign up for updates and our newsletter: https://www.theunsexystartup.com/ Thank you for your support!

See acast.com/privacy for privacy and opt-out information.