24 minutes | Nov 29th 2017

Episode 2: How to handle your team's optimism during Unsexy times w/ CEO & Founder of Insticator Zack Dugow

Today's interview is with the CEO and Founder of Insticator, Zack Dugow. Zack hops on the podcast to talk about his Unsexiest time scaling Insticator, and how he was able to handle his team's optimism during a cash crunch, in the early stages of a company. Prior to Insticator, Zack was the Founder and CEO of Red Rush Entertainment, a large media agency, which was acquired in 2012. Insticator increases engagement and ad revenue, through interactive content which is gamified and personalized, with the goal of enhancing view ability and purchase intent for brands. Some of Insticator partners include: Warner Bros and Tribune Media. Insticator continues to scale with their recent series A funding. Zack brought up valuable insights based on the following: ·        The unsexiest experience, being overly optimistic, and what lessons came out of that·        Over optimism in first time founders, and how they can correct their approach·        When over optimism is a good thing·        How to handle your teams optimism during a cash crunch·        How founders should handle their starting team, when it is time to scale their company·        Advice Zack would give his younger self and why (advice for founders) For any companies interested in using Insticator to increase traffic/revenue to their website, we've attached the link here: http://www.insticator.com/ ____________________________________________________________________________________________________________ A huge thanks to Go Moment and Quake VC, for helping me put this together: For founders who have a seed stage company, looking for funding, please apply to the Quake Accelerator (link below).https://www.quakecapital.com/http://www.gomoment.com/ Please Subscribe and leave a comment! We would love the feedback, so we can build a better podcast for Founders:)Please click here to sign up for updates and our newsletter: https://www.theunsexystartup.com/ Thank you for your support!

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