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The Undeniable

25 Episodes

44 minutes | Mar 9, 2023
Leading a Brand of Impact with Nanci Carnabuci Fitzgerald
When most say ‘ride-sharing’, they really mean ‘ride-hailing.’ But not The Rideshare Company. For over 40 years, The Rideshare Company has been helping people do just that-- share rides, save money and create friendships during hours normally spent alone. On this episode of the Undeniable Podcast, hear from Nanci Carnabuci Fitzgerald, President & CEO of The Rideshare Company, as she shares her thoughts on innovative leadership, leading a company with purpose, and keeping single occupancy cars off the road. Follow The Rideshare Company on Instagram and LinkedIn
49 minutes | Feb 8, 2023
The Rise of Web Native Economies and what that Means for Marketing (feat. Jeff Kauffman)
NFTs enable digital ownership, and in-turn opens the door for fully web-native economies to be built at scale. On this episode of The Undeniable Podcast, we sit down with Jeff Kauffman Jr., Founder and Creator of Parachute and JUMP News, to chat all things web3 marketing and the future of life online. Since this episode was recorded, the media brand Jeff mentions has launched! Subscribe to stay up to date on all things web3 marketing at jumpnews.xyz Connect with Jeff on Twitter and LinkedIn Join the JUMP Community at jumpcommunity.xyz
49 minutes | Dec 9, 2022
Connecting with Customers Through Digital Collectibles (ft. John Bianchi)
The way people collect and display memories is changing. With the rise of social, displaying your experiences online became commonplace through Instagram, Facebook, and Twitter. With NFTs increasing in popularity and utility, sharing experiences digitally takes a new form. In this episode, John Bianchi and Deven explore the Proof of Attendance Protocol or POAPs, and how they will change the way customers and their favorite brands interact in the physical and digital world.
37 minutes | Mar 22, 2022
Everything you wanted to know about Web3 but were afraid to ask (Part 2)
Bored Apes...non-custodial wallets...Discord...In the second part of our two-part series, Overabove CIO Deven Spear continues the conversation with Brian Ecclesine, CEO of Big Person. As the leader of a company that connects creators with the blockchain economy, Brian dives deep into his own experience with Web3...covering topics ranging from Gary Vaynerchuk's Vee Friends to how to invest in and collect NFTs, to the very nature of non-fungibility itself. 
35 minutes | Mar 14, 2022
Everything you wanted to know about Web3 but were afraid to ask (Part I)
In the first of a two-part series, Overabove CIO Deven Spear talks with Brian Ecclesine, CEO of Big Person, connecting creators with the blockchain economy.  With deep experience in finance and digital marketing, Brian's perspective clarifies a lot of the questions and unknowns around Web3, and how it will transform the marketing industry, the economy and the world. 
37 minutes | Sep 2, 2021
Getting Schooled on the Metaverse
The summer tenure of Overabove’s intern, Wes Jacey, is coming to a close, and as he prepares for his last year at UConn and heading toward the "real world," he talks with Deven about the metaverse: what it is, what it looks like, and how it will change the way we market to every generation – from college grads to the c-suite.
39 minutes | May 24, 2021
Hard Rockin' in the Free World (feat. Dale Hipsh)
Rock on, world! It’s the unofficial start to a long-awaited summer and we’re kicking it off with Dale Hipsh, SVP of Hotels for Hard Rock International. As the economy opens up and “revenge spending” gives a huge boost to entertainment, travel and hospitality verticals, the storied Hard Rock brand plans to make some noise of its own -- with new properties and a new brand launch. Listen in!
44 minutes | Apr 13, 2021
To make beauty, look down With Maggie Harrison, Winemaker, Antica Terra
Antica Terra winemaker Maggie Harrison believes that success is all in the details – and for making wine, that means a close eye on every grape in the blending process. A first-generation winemaker, Maggie’s process at Antica Terra differs a bit from the way long-operating winemakers produce. With highly acclaimed vintages sold in 21 countries, Maggie’s way is working. Today, she talks to us about how customer relationships built on trust, the power of “yes,” and pivoting with change all contribute to Antica Terra’s culture of “making something beautiful” for members and Michelin-star sommeliers alike.
39 minutes | Mar 25, 2021
Marketing’s Next Era With Overabove CIO, Deven Spear
On today’s episode we flip the script and put Deven in the guest’s chair while fellow Overabove staffer Meghan Lubrano picks his brain about rising technologies and the evolution of the marketing industry. Bitcoin, blockchain, NFTs and all other manner of decentralized web technologies are making headlines, and promising to revolutionize the world. What does that mean for the marketing industry? And how is Overabove uniquely equipped to help our clients navigate bigger and ever-more-complex changes ahead? Join us for a glimpse into the future.
33 minutes | Jan 26, 2021
The Founder, the Vision, and the Bold New Future: Lessons from The Frederick Gunn School (feat. Peter Becker, Head of School and Patrick Dorton, Board Chair The Frederick Gunn School)
How can the beliefs and innovations of a progressive 19th-century New England educator equip today's students with problem solving and risk taking skills --- and maybe even set a bold new direction for all boarding schools? Join us for our first "foursome" as Deven Spear and Elizabeth Ormiston of Overabove talk to Peter Becker, Head of School and Patrick Dorton, Board Chair, for The Frederick Gunn School in Connecticut. A boarding school with a tradition of building student character and self-sufficiency since it was founded by Frederick Gunn more than 150 years ago, the school credits its non-conformist founder's approach with shaping and informing an innovative curriculum more relevant than ever to today's education challenges.
36 minutes | Oct 22, 2020
Placemaking a Better World (feat. Heidi Majerik)
What place does placemaking have in fostering civic spirit and building a more just society? Heidi Majerik, Vice President & General Manager at Southern Land Company in Denver, CO, is passionate about figuring it out. Awarded the Outstanding Women in Business Award in 2014 by the Denver Business Journal, Heidi has a history of creating vibrant urban environments — she led the nation’s largest urban infill project to transform Denver’s former airport into a city neighborhood now known as Central Park. Today, she shares with us a fascinating perspective on how urban planning can make for healthier cities, how master-planned neighborhoods can create cohesion across socioeconomic groups, and real estate’s role in creating a more equitable society.
39 minutes | Oct 7, 2020
Creativity, Technology and the Meaning of “Home" (feat. Stephen Fuller)
Now that home is a first, second and third place, what does “home” actually mean? In today’s episode Deven talks to Stephen Fuller, architect and owner of Stephen Fuller Designs, about trends in architecture and the evolution of home design —  from back before CAD drawings came to be, up to today, as technology creates new possibilities in architecture and construction. 
33 minutes | Aug 20, 2020
Serving Spirits with a Whole Lot of Heart (feat. John and Courtney McKee)
Headframe Spirits co-founders John and Courtney McKee discuss how a culture of care and service led to not only innovation and success in producing bespoke spirits, but to the creation of a business entity that lifts up the entire community — through the good times and the tough.
33 minutes | Jul 14, 2020
The New American Pioneer (feat. Jason Shearer)
The real estate vertical is seeing increased consumer interest in properties that offer space, privacy, and agricultural capabilities. Today's guest, Jason Shearer, Senior Manager at Raydient Places + Properties, has devoted his career to forestry and to the management and sale of rural communities. He shares his perspective on the resurgence of  "homesteading," what living off-the-grid means today, and the new profile of the rural buyer. He even teaches us a new word or two (hint: Barndominium).
32 minutes | Jun 12, 2020
The Lovely Discomfort of not Belonging (feat. Jane Hudson)
Why do we travel? Travel writer, former Head Writer and Strategist for Overabove, and an avid traveler herself, Jane Hudson, PhD argues that the experience of being an outsider is why travel is essential to the human experience — and predicts what will change as the industry reopens. She and Deven discuss technology’s role in travel and what travel marketers can do to re-engage loyal customer relationships in the return to “normal.” And why sometimes being firmly rooted in the present is the best destination.
28 minutes | May 22, 2020
Definition of Entrepreneur: A Complete Insane Human Being (feat. Michael Worthington)
Timing is everything. Today, Deven and fellow entrepreneur and former business partner Michael Worthington, CEO of real estate marketing technology firm Brightdoor, take a look at how the past evolution of technology informs the future of business and innovation -- and why there may be no time like the present to launch a new tech product for real estate. 
37 minutes | May 15, 2020
The Self-Sustaining Campus of the Future (feat. Todd Ormiston)
How do a 3,800-lb bag of potatoes, 2 buckets of sap and an "intentional tech" approach build leaders for the next generation? A junior boarding school in the Adirondacks may have the answer. Join us for a conversation with Todd Ormiston, Executive Director of the North Country School, who discusses how a low-res, low-tech environment sets today's students up for sustainable, self-sufficient success tomorrow.
40 minutes | May 8, 2020
How Leaders Grow from a Fearful Space (feat. Liz Christoffersen)
As the pandemic crisis tests our faith, values and ideas about “business as usual,” there is an enormous opportunity for companies and individuals to rally hope in others and to emerge as leaders. In this episode, Liz Christofferen, Founder and CEO of the Empower Consulting Group, talks about how leadership is the difference between expansion and contraction, the importance of collaboration in addition to competition, and her 4 key actions about how true leaders will inspire others to rebuild the new economy. 
28 minutes | Apr 30, 2020
The Rules of Engagement (Part 2 with DXM)
 In Part 2 of our interview with Ray Owens, CEO of DXM, Ray talks to John and Deven about the implications of Data Management Platforms. The depth and scope of audience data now available — to marketers of all sizes, not just enterprise organizations — encompasses thousands of online and offline customer data variables. Using these variables to identify and predict audiences means marketers have a fighting chance to serve relevant communications to consumers. And it’s an opportunity they should seize.
32 minutes | Apr 16, 2020
The Rules of Engagement (Part 1 with DXM)
What is data-driven marketing, and how is it changing the way we identify, reach and engage audiences? The implications for marketing are enormous. Join us for Part 1 of our interview with Ray Owens, CEO of DXM, a marketing organization whose platform offers a suite of tools to enhance and optimize segmentation, market potential analysis, engagement, acquisition, retention, and ROI measurement. Ray has covered the consumer insights spectrum for practically every industry sector, particularly retail, healthcare, restaurant and hospitality, real estate, and financial services. Today, he shares those insights with us and tells us how marketers should be leveraging data to better target and cultivate audiences.
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