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The Unconventionalists with Mark Leruste
47 minutes | Nov 17, 2021
#159 How to stop procrastinating and start inspiring with Georgina Vestey
In 1976 the film Rocky was nominated for 10 Academy Awards and won three, including best picture, making its writer and lead role, Sylvester Stallone, a star. It also went on to become the highest-grossing movie of the year. Now there's a reason why Rocky stole the show...we LOVE a good story! Especially a story involving an underdog who against all odds finds a way to win the day. Who despite all their fears, doubts and everyone second guessing them along the way, manages to push through adversity, overcome challenges and come out swinging, punching way above their weight. Georgie, just like Rocky, was an underdog. As a one woman-band independent podcaster, Georgie Vestey had little to no chance to get nominated let alone win the most prestigious podcasting award in the country. And yet, Georgie's podcast "Dead Honest" ended up being nominated for "Best Interview Podcast" at the British Podcast Awards 2021 and was up against media juggernauts including Channel 4 and The Guardian, all fighting for gold. Well, just like Rocky, Georgie shocked the world and came out with her hand raised. But she didn't stop there... Today Georgie was announced as the winner of a prestigous European Lovie Awards, a ceremony celebrating the best of European internet, which is a pretty big deal. The crazy thing is, Georgie almost never pressed published on her podcast. This is the story of how a perfectionist procrastinator became an award-winning podcaster and inspired thousands of independent podcasts to keep fighting the good fight. No matter what your goals are, I hope that you get inspired by my conversation with Georgie to get started on your journey to impact too. I can't wait to hear what you got out of it over on social media @markleruste or over on www.theunconventionalists.com ! Be brave, be true, be kind and let it rip. Mark Shownotes: www.theunconventionalists.com/episode/159 This week’s episode was brought to you by: Become The Spotlight: www.becomethespotlight.com - Discover your Spotlight Score and improve your ability to impact the world with your message
49 minutes | Jun 22, 2021
#158 How my TEDx talk reached one million views
On the 22nd April 2017, Mark Leruste stepped on the stage at the TEDxCardiff sold out event to deliver his talk, "What they don't tell you about entrepreneurship." Today Mark's talk has hit one million views, but the road to get there was filled with ups and downs, trials and tribulations. This special episode of The Unconventionalists podcast is the definitive account of how Mark went from being down and depressed in 2009 with a dream to one day inspire others, to delivering the most watched TEDxCardiff talk of all time. Shownotes: www.theunconventionalists.com/episode/158 This week’s episode was brought to you by: Become The Spotlight: www.becomethespotlight.com - Discover your Spotlight Score and improve your ability to impact the world with your message
65 minutes | May 4, 2021
#157 How to navigate the emotional journey of writing a book with Emily Gindlesparger
Emily Gindlesparger is the Head of Book Coaching at Scribe Media who over the last 12 months has been supporting me on and off with my emotional struggle of writing my book via a group coaching programme. As a ghost-writer, book coach and currently writing her memoire, Emily is uniquely positioned to unpack the emotional yo-yo journey of writing a book and what to do about it. "So often when I see authors grapple with the question of, 'I don’t know what book to write?' the real thing that is going on is, 'I have many books that I can write and I’m afraid of all of them, and I’m especially afraid of making the decision as to which one to pursue now'. Because it shuts down all the possibility of the others. - Emily Gindlesparger This is one of my favourite conversations to date as we go deep into the relationship to shame, trauma and overcoming self doubt. Whether you're looking to write your book or not you will get a TON of value out of my powerful conversation with Emily. I can't wait to hear what you got out of it over on social media @markleruste or over on www.theunconventionalists.com ! Shownotes: Join the movement www.theunconventionalists.com/newsletter Follow Emily on social media @emilygindle This week’s episode was brought to you by: Become The Spotlight: www.becomethespotlight.com - Discover your Spotlight Score and improve your ability to impact the world with your message
49 minutes | May 3, 2021
#156 How to build a bulletproof mindset with Jodie Cook
If you're tired of binge-watching Netflix and not hitting your goals you're going to love today's powerful conversation with Jodie Cook. Jodie founded a digital agency in 2011 that was acquired in 2021 and was featured in Forbes's Europe 30 under 30 list of social entrepreneurs. When Jodie isn't busy training, she writes books and articles about entrepreneurship including "How To Raise Entrepreneurial Kids", "Instagram Rules" and "Stop Acting Like You're Going To Live Forever" and is an international powerlifter for Great Britain. And as you've probably guessed it, she doesn't have a Netflix subscription either... Shownotes: Join the movement www.theunconventionalists.com/newsletter Learn more at jodiecook.com and follow Jodie on social media @jodie.cook_ This week’s episode was brought to you by: Become The Spotlight: www.becomethespotlight.com - Discover your Spotlight Score and improve your ability to impact the world with your message
61 minutes | May 2, 2021
#155 Building courageous men with Alex Holmes
Suicide is the leading cause of death in men under 45 in the UK. Despite being digitally 'connect' in more ways than we have ever been before, many of us are feeling more emotionally disconnected - not only from those around us, but also from our own sense of self. That's why I'm so grateful to share this powerful conversation with Alex Holmes, an award-winning podcaster, mental health coach, writer and author of his brand new book "Time To Talk: How Men Think About Love, Belonging and Connection". Alex is on a mission to tackle the mental-health and loneliness epidemic we are currently living through. Shownotes: Join the movement www.theunconventionalists.com/newsletter Learn more at alexholmes.co and follow Alex on social media @byalexholmes. Time To Talk: How Men Think About Love, Belonging and Connection is out now, published by Welbeck Publishing. It’s available to buy from all good bookshops and online retailers. This week’s episode was brought to you by: Become The Spotlight: www.becomethespotlight.com - Discover your Spotlight Score and improve your ability to impact the world with your message
58 minutes | May 1, 2021
#154 What the business leader learnt from the stripper with Paulina Tenner
Paulina is an entrepreneur, angel investor, TEDx speaker and a founder of GrantTree whose new book “Laid Bare: what the business leader learnt from the stripper” describing leadership lessons she learnt as a burlesque dancer" is making waves. Since 2010 her team has grown organically from 2 to 50 and raised over £200M for more than 600 technology startups and scaleups (while also moonlighting as a burlesque dancer) and operate an open culture company which pioneered a self set salary scheme in the UK. Shownotes: Join the movement www.theunconventionalists.com/newsletter Learn more at paulinatenner.com and follow Paulina on social media @paulinatenner. This week’s episode was brought to you by: Become The Spotlight: www.becomethespotlight.com - Discover your Spotlight Score and improve your ability to impact the world with your message
47 minutes | Apr 30, 2021
#153 How to grow your business with a podcast and have more impact with Lynsay Gould
If you're ready to grow your business with a podcast and have more impact, you're going to love today's conversation with Lynsay Gould, a podcasting & business coach and creator of the Podcasting for Business Awards. Shownotes: Join the movement www.theunconventionalists.com/newsletter Learn more at lynsayanne.com and follow Lynsay on social media @lynsayannegould This week’s episode was brought to you by: Become The Spotlight: www.becomethespotlight.com - Discover your Spotlight Score and improve your ability to impact the world with your message
69 minutes | Apr 29, 2021
#152 How to find your life track with lion tracker Boyd Varty
Whether you're tracking down a wild animal or your life's purpose, the principles of transformation are the same. Somewhere deep inside, you know what your gift, purpose, and mission are. In this powerful conversation, Boyd Varty, a lion tracker, author and life coach, reveals how the wisdom from the ancient art of tracking can teach you how to recognize these essential ingredients in a meaningful life. ⚠️ Warning: this episode contains strong language that some listeners may find disturbing. Listeners discretion advised and not suitable for children. Shownotes: www.theunconventionalists.com/episode/152 Join the movement www.theunconventionalists.com/newsletter Learn more at boydvarty.com and follow Boyd on social media @boyd_varty This week’s episode was brought to you by: Become The Spotlight: www.becomethespotlight.com - Discover your Spotlight Score and improve your ability to impact the world with your message
64 minutes | Apr 21, 2021
#151 How to have better sales conversation with Matt Essam
Matt Essam is the author of the brand new book "Create And Prosper: How To Find Your Dream Clients And Build A Freelance Business You Love". After having worked in the creative industries for over 12 years within big agencies as well as running his own freelance business, Matt realised that being successful is about more than just adding bigger projects to your portfolio. In 2015 a series of unexpected events changed his perspective on life and Matt decided that it was time to find some meaning and purpose in his work. With the support from some of the UK’s leading entrepreneurs and business mentors, he developed a unique framework that he now uses to help established freelancers and small agencies to grow their business through work that is both creatively fulfilling and financially rewarding. Shownotes: www.theunconventionalists.com/episode/151 Learn more at mattessam.co.uk and follow Matt on social media @matt_essam This week’s episode was brought to you by: Become The Spotlight: www.becomethespotlight.com - Discover your Spotlight Score and improve your ability to impact the world with your message
64 minutes | Mar 24, 2021
#150 The power of mentors and why everyone needs one with Erick Rheam
This week's guest on The Unconventionalists podcast is Erick Rheam, the hardest working man in the speaking business who is on track to generate over $300,000 this year in speaking fees. I also happened to have Erick as my speaking mentor during 2019-2020 who taught me a lot about what it means to be a servant leader and a generous speaker. Erick is a graduate of the United States Military Academy, West Point, New York where he spent 5 years as a Military Police Officer and is currently a Director of Education at The Speaker Lab. If you want to learn about what it really takes to build a successful speaking business, set goals you'll actually achieve and why having a mentor is a game changer, you're going to love this week's episode. I can't wait to hear what you got out of our conversation. Be true, be brave, be kind and let it rip. Mark Shownotes: www.theunconventionalists.com/episode/150 Learn more at erickrheam.com and follow Erick on social media @erickrheam This week’s episode was brought to you by: The Podcast Revolution: https://theunconventionalists.com/launch-a-successful-podcast-from-scratch - Use code "PODCASTTRIBE" to get 20% off the entire course.
45 minutes | Mar 3, 2021
#149 Why the future of business is you with Chris Ducker
Starting a business is tough enough as it is. That's why starting a business that isn't a true representation of who you are or what you stand for in the world is a sure recipe for disaster. But how can you start a business that is based around your passion and expertise when you don't even know where to start? Well, the answer is simple, ask Chris Ducker. This week's special guest on The Unconventionalists podcast is one of the most sought after authorities on the subject of personal brand businesses whose journey is one of hard work, burnout, change, success and an unwavering desire to serve those that dream of changing the world with what they know and who they strive to serve. Unlike many other so called entrepreneurs online, Chris actually build a brick and mortar business before transitioning his attention to helping people build their expertise-based business online. He's written books, coached and mentors entrepreneurs to help them unleash their unique gifts with the world and monetise their message by building an audience of raving fans. Chris counts as his friends the likes of Pat Flynn, Lewis Howes and Jadah Sellner to name a few. So if you're looking for an honest conversation on what it really takes to succeed in the world of content creation, and build a powerful personal brand, look no further. This conversation is for you. I can't wait to read your comments over on social media (@markleruste) and hear what golden nuggets you got out of our powerful conversation on all things personal branding! Be true, be brave, be kind and let it rip! Mark Shownotes: www.theunconventionalists.com/episode/149 Learn more at chrisducker.com and follow Chris on social media @chrisducker This week’s episode was brought to you by: The Podcast Revolution: https://theunconventionalists.com/launch-a-successful-podcast-from-scratch - Use code "PODCASTTRIBE" to get 20% off the entire course.
58 minutes | Feb 24, 2021
#148 How to lead with love with Jadah Sellner
Jadah Sellner is the founder of several companies including the company she sold in 2016, Simple Green Smoothies, which generated over $1 million and 1 million followers in the first two years. Today Jadah is a bestselling author, business mentor, TEDx speaker, and host of the Lead with Love® Podcast. She’s been featured in O: The Oprah Magazine, Forbes, The Wall Street Journal, CBS’s The Doctors TV, and on the cover of Women’s World. As an advisor to founders and mission-driven companies, Jadah provides the strategic roadmap you need to execute your vision and grow your business to the next level without sacrificing what matters most to you. This is a powerful conversation about turning adversity into an opportunity and how breaking all conventional marketing rules enabled Jadah and her co-founder to build a massively engaged community online. Enjoy this powerful conversation! Mark Shownotes: www.theunconventionalists.com/episode/148 Learn more at JadahSellner.com and follow on social media @jadahsellner This week’s episode was brought to you by: The Podcast Revolution: https://theunconventionalists.com/launch-a-successful-podcast-from-scratch - Use code "PODCASTTRIBE" to get 20% off the entire course.
64 minutes | Feb 4, 2021
#147 The role of soul in business with Duke Stump
Duke Stump's goal is to obsolete Harvard Business School. As an economics major playing hockey at Vermont University who loved philosophy and nature, Duke was learning all about business. But at the same time he's watching Ben & Jerry's down the road dismantle everything he's learning in the classroom about what it means to be in business. Through compassion, vulnerability, courage and honesty, Duke believes in challenging the status quo and daring to play in completely different jet streams. Today, Duke loves building bonfires with soul: powerful, emotionally charged brands that stand for something meaningful in the world. Recently cited by Forbes as one of the top 50 Game-Changing CMO’s, Duke has spent the last 30+ years helping to build iconic global brands (NIKE, Seventh Generation, lululemon). In addition, he has served in BOD and mentor roles with The Biomimicry Institute, 21c Hotels, Unreasonable Group, Healthy Child Healthy World and Love Your Brain. A lover of nature, slow food, horsemanship and yoga, Duke and his family live on a small ranch in idyllic Ojai, CA along with horses, dogs, cats and chickens. This is a powerful conversation about embracing change, the unknown and being open to what may be. Especially when it's scary. Enjoy this powerful conversation! @markleruste Shownotes: Bonfire With Soul: www.bonfirewithsoul.com No F*cks Given podcast with Sarah Knight: www.link.chtbl.com/uaXD3gld This week’s episode was brought to you by: The Podcast Revolution: https://theunconventionalists.com/launch-a-successful-podcast-from-scratch - Use code "PODCASTTRIBE" to get 20% off the entire course.
65 minutes | Jan 28, 2021
#146 Why we need to build a more equal world for all with Vanessa Belleau
When George Floyd was killed in 8min and 46 seconds on May 25th, 2020 by a Minneapolis police officer in the middle of the streets, which was captured on camera by bystanders, the world broke out with shock and anger. What followed was a social media storm to attempt to raise awareness yet again on the historical and systematic racism across not just America, but across the world. While well-intended individuals and businesses decided to post a black image on their social media feeds in protest and use hashtags to raise awareness, much more was needed to address the bigger issue at heart. Someone decided to continue to focus on solutions by providing even more support and direction to people and companies. Her name is Vanessa Belleau. Vanessa Belleau, a French Caribbean native who has called London her home for the past sixteen years, is the Founder of High Fifteen ltd, delivering future-proofing Insights and diverse strategies to businesses along with executive coaching to individuals. Thanks to her honest & vulnerable approach, joyful nature and her "#TeamTooMuch" personality, Vanessa is an in-demand Diversity, Inclusion and Belonging consultant for SMEs and major brands such as Levi's, LVMH Group and Gymshark. So when I had an opportunity to sit down with Vanessa to talk about race and why we can all do a little bit better to narrow the equality gap, I was both moved and touched by her personal stories and grateful for her insights and tips on how to navigate the conversation about race. As always, if you enjoyed today's episode please share it with one friend or colleague who needs to hear this conversation. Alone we may struggle but together we can change the world. And as always it starts with having the conversations we need to have and act with intent to create a more equal world for all. Mark Shownotes: www.theunconventionalists.com High Fifteen: www.highfifteen.com Vanessa Belleau: https://www.linkedin.com/company/high-fifteen-ltd/ This week’s episode was brought to you by: The Podcast Revolution: https://theunconventionalists.com/launch-a-successful-podcast-from-scratch - Use code "PODCASTTRIBE" to get 20% off the entire course.
89 minutes | Jan 21, 2021
#145 The real reason you haven't written that book yet with Tucker Max
*Deep breath* This special episode of The Unconventionalists podcast with Tucker Max, 4x New York Times Bestselling Author and Co-Founder of Scribe Media who has sold over 4 million copies of his books, is by far the most vulnerable and raw episode I've released to date. As you will see, sh*t got deep, real fast. The interviewer became the interviewee as Tucker coached and helped me realise just how much some of my childhood trauma has been getting in the way of me writing me next non-fiction book. It's raw, it's uncomfortable and yet I know this is the kind of conversations that made me want to start The Unconventionalists podcast back in 2015. We talked about what you can do to get over your limiting beliefs and why the very reason you're struggling with writing your book is the very reason why you need to write that book. We also talked about how every single author you know struggles with the same doubts and insecurities as you do. It's a universal experience of being human. Trust me, if you've been thinking of writing a book but are currently stuck or procrastinating with no end in sight, this episode is for you. In this episode you will learn why writing a book is not about knowing the ins and outs of how to actually write a book, but rather, why it's about facing your feelings and emotions that every author dreads to face. But as Joseph Campbell once said, “The cave you fear to enter holds the treasure you seek.” Tucker even shares his own personal journey and what has helped him to date get over some of his childhood trauma as well as read parts of his personal journal on what he sees for 2021. ⚠️ Warning: this episode contains descriptions of sexual violence and strong language that some viewers may find disturbing. Viewer discretion advised as not suitable for children. I really can't wait to read your comments on this powerful conversation and more importantly, learn what you're taking away and will implement to transform your life and business. If you found this conversation helpful, please share it with one friend who needs to hear this to move forward with their book (or creative project). Thank you and here's to being willing to be vulnerable in public. Shownotes: www.theunconventionalists.com/episode/145 This week’s episode was brought to you by: The Podcast Revolution: https://theunconventionalists.com/launch-a-successful-podcast-from-scratch - Use code "PODCASTTRIBE" to get 20% off the entire course.
13 minutes | Jan 8, 2021
#144 Ditch your New Year's Resolutions in 2021 and do this one thing instead (+ Podcasting For Business Awards special announcement!)
If you want to look back at 2020 with gratitude, if you want to make the most of 2021 and if you're tired of coming up with New Year's Resolutions that you'll never stick to, this episode will blow your mind. Plus you'll hear a (very) special announcement... Happy New Year! Kicking off the year with a special episode sharing some good news :) The Unconventionalists podcast has been nominated as a finalist for "Best Interview Podcast" at the Podcasting for Business Awards 2021. Honoured and grateful, keep your fingers crossed that we bring the Golden Mic home! Although the "Best Interview Podcast" category is closed to public voting, you can still support the show by voting for the "Audience Award" category. But hurry, voting is open until the 11th January 2021. Cast your vote over here: www.lynsayanne.com/pfbawards
56 minutes | Nov 29, 2020
#143 How to hype yourself with Lucy Werner
Unlike TV advertising, PR is suitable for everybody and you don’t need a huge budget to be able to execute it. But unlike what social media gurus would have you believe, there’s a whole bunch of work you need to do before you should put yourself out there. That’s where Lucy Werner comes in. Lucy Werner is the founder of The Wern, an award-winning communications consultancy for startups, entrepreneurs and independents and is the author of the book: “Hype Yourself: A non-nonsense PR toolkit for small businesses”. “You don’t need another self-help book for your business, you need a hype-yourself book.” - Lucy Werner Lucy launched her business The Wern in 2015 after being completely disillusioned by how traditional agencies weren’t servicing the independents in the way they needed. As you will hear in this week’s powerful conversation, Lucy went from making only £500 in her first month, being worried how she would pay her bills, to making £10,000 on her third month, building a team and eventually winning the FSB Micro-Business Award. After trying to read books on PR and realising that the vast majority of the books out there were written by mostly ex journalist men turned PR consultants, she thought there was a gap in the market for a good book written by woman with an extensive background in PR. Hype Yourself was launched and a #HypeYourself revolution was born. The Wern’s creative director, Hadrien Chatelet also happens to be the Co-Founder of Lucy’s children. So naturally we got into juicy topics such as what is it really like to run a business with your partner. In this episode you will learn: What it takes to write a ground breaking bingeable book The difference between selling and sharing How to build connections and bridges with your audience from day one The most important question you must ask yourself before investing in doing any PR Challenges and rewards of running a business as a parent How to become more visible in your industry The importance of branding and why you should care All the links mentioned in this week's episode as well as all the show notes can be found over at https://theunconventionalists.com/episode143 As always I'd love to hear your biggest takeaway and any follow up questions you might have after listening to our powerful conversation, so please tag me @markleruste or drop me a DM. I can't wait to hear from you, Mark
34 minutes | Nov 14, 2020
#142 Losing millions, overcoming depression and writing game changing books with Mike Michalowicz
Mike Michalowicz is an entrepreneur who by his 35th birthday became a self-made cash millionaire after selling two multi-million businesses, before losing it all trying to become an angel investor. When Mike announced to his family that they were financially wiped out, his daughter ran upstairs and offered to give her piggy bank to support the family, tears came running down his face. That was the most humbling moment for Mike as he realised he simply couldn’t ignore the biggest problems he had avoided up until now. After some serious business soul searching while going through functional depression and getting over his financial heart attack, he made the commitment to dig his head out of the sand and help fix the entrepreneurial problems he experienced and realised he knew very little about. That’s when he asked himself if he had all the money in the world, what would he most like to do? And if he had no money in the world (which he did) what would he want to do to generate income. The crossroad answer became clear: become an author. It was a crazy dream, but thirteen years later, Mike is a best selling small business author of six books (Surge, Toilet Paper Entrepreneur, Pumpkin Plan, Profit Firsts, Clockwork and Fix This Next) and is on a mission to eradicate entrepreneurial poverty. He’s also a former Wall Street Journal small business columnist and business makeover specialist on MSNBC. Today Mike is passionate about making the complex entrepreneurial problems simple, and as a shareholder of four companies, he uses his companies to further the teaching of his books and uses them as guinea pigs for future book ideas. Mark IN THIS WEEK’S EPISODE YOU’LL LEARN Why the greatest connector is being yourself Why the right size business will find you Why everyone is judging everyone (especially you) Why your ego will kill your business SHOWNOTES: www.theunconventionalists.com/episode/142 This week’s episode was brought to you by: Launch A Successful Podcast From Scratch (Online Masterclass): https://theunconventionalists.com/launch-a-successful-podcast-from-scratch - Use code "PODCASTTRIBE" to get 20% off the entire course.
43 minutes | Oct 24, 2020
#141 How to get booked and paid to speak with Grant Baldwin
Today's guest on The Unconventionalists podcast is Grant Baldwin, creator of The Speaker Lab and author of The Successful Speaker who generated $2million in speaker fees as a professional public speaker. Grant and his team are on a mission to empower thousands of speakers around the world to get booked and paid to speak, be it on stages or online. In this first special episode of "In Between Seasons", we dive into the most common mistakes budding speakers make when trying to land speaking gigs. We also dive into the reality of growing a business from scratch and how that feeling of feast and famine never really goes away, no matter how big your company gets. Grant shares some personal anecdotes and opens up about the reality of being in the business of speaking as well as shares his biggest wish for everyone listening. If you're looking for tips and help on how to find, book and get paid to speak, this episode is for you. As always I'd love to hear your biggest takeaway and any follow up questions you might have. I can't wait to read them! To your impact, Mark -Founder & CEO at The Unconventionalists Shownotes: www.theunconventionalists.com/episode/141 This week’s episode was brought to you by: ● Launch A Successful Podcast From Scratch (Online Masterclass): https://theunconventionalists.com/launch-a-successful-podcast-from-scratch - Use code "PODCASTTRIBE" to get 20% off the entire course.
21 minutes | Oct 16, 2020
(special Announcement) Introducing 'In Between Seasons'
In today’s special episode of The Unconventionalists podcast, host Mark Leruste shares an exciting announcement of a new limited season of the show being launched entitled “In Between Seasons”. Mark will be sitting down with inspiring guests from around the world to tackle some of the biggest challenges and questions entrepreneurs and business leaders are facing in today's new world, to put themselves and their message out there. From the fear of exposure, to the need of being seen, get ready for an exciting line up of world-class guests. Mark also shares a personal anecdote of a hard lesson learned and why we are all in this together, learning as we go along. As always, if you enjoyed today's episode please make sure to tag Mark @markleruste on your social media posts as well as get in touch www.theunconventionalists.com/contact. Enjoy the show! Team Impact Shownotes: Website: https://theunconventionalists.com/episode/introducing-in-between-seasons This week’s episode was brought to you by: ● Launch A Successful Podcast From Scratch (Online Masterclass): https://theunconventionalists.com/launch-a-successful-podcast-from-scratch - Use code "PODCASTTRIBE" to get 20% off the entire course.
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