426: Sarah Louise Jackson – How to succeed in the profitable genre of building and architectural photography
Premium Members, click here to access this interview in the premium area. Sarah Louise Jackson of www.sarahlouisephotography.com.au has been photographing buildings for 25 years. Yes, buildings! She's a Construction and Architectural Photographer based in Melbourne, Australia. She offers still photography, drone and aerial photography, time and hyper-lapse photography, and Snappy Videos! With a very long list of well-known clients, a few you may be familiar with include McDonald's, John Deere, Air New Zealand, Costco, David Jones, and so many more. In addition to her fantastic photography, there's also a podcast! It's titled… Adventures of a Construction Photographer. In this interview, you'll hear many takeaways, no matter the genre you photograph, around sales, marketing, pricing, client acquisition, plus how to get started and succeed in the profitable and little known construction and architectural photography industry. Here's some more of what we cover in the interview: How Sarah Louise started in the construction photography genre How to structure your pricing to get off to a great start Earning a multiple six-figure revenue with construction photography What is aerial photography today Requirements to fly a drone commercially in Australia The difference between a time-lapse and hyper-lapse photography How to setup time-lapse photography What are snappy videos How Sarah Louise attracts clients Sarah Louise's gift card system and how it works Sarah's goal each time she pitches her service to new clients What clients receive at the completion of each project How to secure remote video files each day How to price a 2-year time-lapse project What gear to pack for construction photography The need to have safety certification when working at construction sites Camera and lens choices for contraction and architectural photography Post-processing Copyright and usage rights agreement Factoring in weather when doing construction photography The best times for construction shoots Sarah Louise's pricing Is construction photography a male-dominated world Competition in the market Using social media to showcase work Clients are checking Instagram stories Measuring social media engagement What to do when someone shares your photos on social media Responding to email inquiries What to say on follow-up calls to secure more bookings Sarah Louise' advice on how to start in the niche of construction photography How to find new clients Sarah Louise' dream equipment set up. What’s on Offer for Premium Members If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest. If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet. Plus special member-only interviews. If you're just offering yourself for free, there's no sort of investment on their side, they're not invested in the process. – Sarah Louise Jackson You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online. Seriously, that's not all. In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything away from what Sarah Louise shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode. I know a lot of photographers do get caught up on copyright and I've always erred on the side of ‘I don't want to make life hard for my clients.' – Sarah Louise Jackson If you have any questions that I missed, a specific question you’d like to ask Sarah Louise or if you just want to say thanks for coming on the show, feel free to add them in the comments area below. iTunes Reviews and Shout-outs Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome! Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and ultimately a better show. If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name. Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to. Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy and your phone will be perfect. Click record and tell me how PhotoBizX has made a difference to you and your photography business. Here are the latest reviews… ★★★★★ Good podcast This review is by Rashamenna from Australia on August 9, 2021 via Apple Podcasts. Definitely worth checking out. ★★★★★ Great interviews This review is by Mornington Peninsula wedding photographer, Ross Forte in Australia on August 9, 2021 via Apple Podcasts. Andrew’s interviews are in-depth and very helpful to up and coming photographers as well as or should I say more so for professional working photographers. I find I get so much actionable information. These podcasts are gold. Thank you Andrew, love your work. ★★★★★ Want to take your photography business to the next level This review is by Omar Nomadables from https://www.nomadscast.com/ in the United States, on August 10, 2021 via Apple Podcasts. Andrew is awesome and always cuts to the point. Not sitting there listening to fluff, instead, I’m learning highly actionable tips in each podcast episode. A must-listen for any photography business owner COMPETITION TIME – Dual Camera Harness Murray Redpath of StrapZphotography in Australia recently sent me the most beautiful dual camera harness, and it's up for a giveaway to PhotoBizX listeners. To say this product is beautiful is a total understatement! Opening the parcel, I was shocked to see a beautifully branded burgundy coloured box containing the camera harness. I lifted the box flap to reveal more colour and beautiful branding on the inside of the box and a small instruction card laying on top of the handcrafted leather and CARBON FIBRE harness. The harness is a serious piece of kit that will last generations. The fittings look super strong, the straps – thick, quality leather and what looks like stainless steel fittings. Plus the carbon fibre parts – who doesn't find carbon fibre sexy! This thing is gorgeous. AND IT'S UP FOR GRABS. To go in the draw to win a dual camera harness for yourself – visit https://strapz.photography/ and email me at firstname.lastname@example.org with the size and colour you'd like for yourself. The colour MUST be one of the listed colours from the StrapZ website. I'll draw a random winner at the end of the month – August 2021. Good luck! Links to people, places and things mentioned in this episode: Sarah Louise Jackson Website Sarah Louise Jackson on Instagram Sarah Louise Jackson on Facebook Sarah Louise Jackson on LinkedIn Master Builders Association of Victoria Master Builders Association of Australia PBX242: Tony Knight – How to Create a Photography Business with No Competition PBX425 Episode: Jeff Brown – How to use LinkedIn for photography lead generation PBX261 Episode: Jeff Brown – How To Positively Influence Photography Buying Decisions with Your Social Media PBX313 Episode: Jeff Brown – Leveraging LinkedIn to proactively generate more photography clients Thank you! Thanks again for listening and thanks to Sarah for coming on to share her thoughts, ideas and experience on how to get started and create a super successful building and construction photography business with an approach and price list that shouldn't fail. If you see a company that you'd like to work for, there's no harm in getting in contact. Put yourself out there. I just think every time I've done that it's paid off. – Sarah Louise Jackson If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post! That’s it for me this week, hope everything is going well for you in life and business! Thanks and speak soon Andrew The post 426: Sarah Louise Jackson – How to succeed in the profitable genre of building and architectural photography appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.