54 minutes | Jul 12, 2021

421: Phillip Blume – The step by step process for profitable mini sessions

Premium Members, click here to access this interview in the premium area.

Phillip Blume of www.theblumes.co is today's guest in part one of a two-part series on how to advertise for, book and photograph profitable mini-sessions with families and kids.

I recently posted in the PhotoBizX Member's Group, asking if they'd like to hear from someone who teaches a strategy or a photographer utilising a successful mini session strategy?

The response was mixed, but almost everyone agreed – both would be perfect!

There were comments like this from Nicole Abbott…

I'd love to hear from the Blumes. Mini sessions are so frowned upon by pro photographers, yet I love them but are yet to successfully make money from them. I'd love to hear their methods.

And this from Mike Glatzer…

I've taken their mini's course, and it's excellent. Definitely something worth checking out because they actually make a significant portion of their income via mini sessions, which is pretty counterintuitive. Plus, they're both wonderful people and just awesome to talk to.

In response to that thread, I reached out to Phillip Blume for this interview.

Phillip and his wife Eileen are husband and wife wedding and portrait photographers from Atlanta in the USA.

I've read they stumbled on a unique way of doing mini sessions that consistently generates $10,000 in a single weekend without watering down their brand.

I've also read they use mini-sessions as a loss-leader to drive business and gain clients.

In this interview, learn precisely which it is and how you can incorporate the same successful strategies in your photography business. 

Here's some more of what we cover in the interview:

  • Are mini-sessions an income generator or a loss leader
  • How to keep a photography business afloat and prospering
  • Generating over 6 figures from mini sessions alone
  • What is a photography business is – understand this to be successful
  • Advertising mini sessions on hidden landing pages
  • Landing pages and why every photographer should be using them
  • The best way to market your business today
  • The Blumes mini-sessions strategy and how it works
  • Discovering there's good money in mini sessions – done right
  • How mini sessions are ideally offered to potential clients
  • An average client spends about $800 on each mini session
  • Common reasons why clients don't book mini sessions
  • When is the right time to educate clients about the average spend with mini sessions
  • Pushing the wrong clients away through strategic marketing
  • Phillip's pricing inquiry and booking process
  • How to communicate with clients after they pay their booking fee
  • Handling clients who turn up with uncoordinated outfits for photo sessions
  • How to effectively lead clients to your landing pages
  • The importance of marketing locally and not solely rely on social media
  • How The Blumes markets their mini-sessions locally
  • Connecting with charities and fundraisers
  • Phillip's sales process
  • The most effective sales tool
  • What you will learn with the Maximizing Mini Sessions eCourse
  • Is it possible for you to generate an average of $800 in sales from mini sessions

What’s on Offer for Premium Members

If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest.

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.

Plus special member-only interviews.

A repeat client, a loyal customer, is the number one valuable asset that any business can have. – Phillip Blume

You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online.

Seriously, that's not all.

In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything away from what Phillip shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode.

As soon as someone inquires, we send pricing out immediately. There's no bait and switch. There's never any hidden this or that. We want to get the inquiries so we can start the conversation and express what the value is to what we do. – Phillip Blume

If you have any questions that I missed, a specific question you’d like to ask Phillip or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.

iTunes Reviews and Shout-outs

Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!

Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and ultimately a better show.

If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

The best sales are when you have the right pricing strategy, the right menu, setup that's clear and guides the client to make their own decisions, and we can just sit back quietly and listen. That becomes the most effective sales tool. – Phillip Blume

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy and your phone will be perfect. Click record and tell me how PhotoBizX has made a difference to you and your photography business.

Links to people, places and things mentioned in this episode:

The Secret of Maximising Mini Sessions Course

The Blumes Website

The Blumes on Facebook

The Blumes on Instagram

Blume Babies

Sticky

17 Hats

Thank you!

Thanks again for listening and thanks to Phillip for coming on to share his thoughts, ideas and experience on how to set up and structure a system for super-profitable mini sessions that any photographer can implement.

To me, the definition of a business, a good healthy business with a purpose is an institution that is serving people's needs. – Phillip Blume

If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!

That’s it for me this week, hope everything is going well for you in life and business!

Thanks and speak soon
Andrew

The post 421: Phillip Blume – The step by step process for profitable mini sessions appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

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