50 minutes | Nov 30th 2020

391: Megan Breukelman – Book your dream wedding clients with open houses and Instagram

Premium Members, click here to access this interview in the premium area.

Megan Breukelman of www.meganbreukelman.com had me intrigued. When we first started chatting about an interview, I knew she was a New York based wedding photographer.

In addition to her photography business, she has branched out, as many have, into helping other photographers succeed in their businesses where she helps with SEO, COPYWRITING, SOCIAL media and BRANDING.

She also has her own photography podcast – The Photo Opp Podcast: Finding Opportunity in Photography.

Today though, it appears she's joined forces with another photographer, is operating in both New York and Canada and has added family photography to her portfolio.

I was curious to learn if the changes are all due to the Pandemic or a strategic way forward in what is a new world for photographers in business.

In the interview, Megan shared some of the best and most exciting ways to attract photography clients – none better than utilising open houses and Instagram to book your dream wedding clients.

Here's some more of what we cover in the interview:

  • A brief history of Megan's photography business
  • Why Megan started a wedding photography business
  • Branching out into different niches of photography
  • How the pandemic has affected Megan's wedding photography business
  • Covid restrictions in the U.S. and how Megan is adapting to them
  • Out-of-the-box ways to attract wedding photography clients
  • Attending open houses to get hot leads
  • Megan's process of attracting leads through open houses
  • How to source open house venues to attend
  • Finding a good fit for you and your business with the right open houses
  • The initial chat to engage possible clients at a wedding open house
  • The shoot process for photographing couples at open houses
  • Average frames shot during the quick mini sessions
  • Why Megan doesn't do automated email follow-ups
  • The need to show prospective clients proof of your photography skills
  • Megan's take on watermarking photos for sharing
  • 75% of Megan's bookings come from Instagram – here's how
  • Megan's strategies on stalking prospect clients on Instagram
  • Engaging with people's content on Instagram to generate leads
  • The importance of uploading daily posts to Instagram
  • Using Tailwind to schedule posts for Instagram
  • Why hashtags are vital when uploading content to Instagram
  • Sending DM's to prospective clients on Instagram
  • Where are Megan's inquiries from Instagram coming from?
  • Consistency and keeping customers engaged on Instagram is crucial to guarantee bookings
  • Making educational COVID IG stories to keep people engaged on Instagram
  • Sharing testimonial stories on Instagram works for bookings
  • How much time Megan allocates for social media management
  • Using a scheduler app for Instagram stories
  • Using Story Highlights to keep IG stories noticed
  • Setting up a social media folder and storing resized photos for posting
  • Why Megan doesn't post too much from her archives
  • How Megan helps other photographers with their marketing

What’s on Offer for Premium Members

If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest.

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.

Plus special member-only interviews.

Each time we've done an open house at a venue, we've come back with anywhere from four to ten like very, very, very hot, hot, hot leads. – Megan Breukelman

You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online.

Seriously, that's not all.

In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything away from what Megan shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode.

I would say about 75% of our bookings are coming from Instagram right now. – Megan Breukelman

If you have any questions that I missed, a specific question you’d like to ask Megan or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.

6 Month PhotoBizX Premium Membership Special

Black Friday is coming up and there will be a sale on the 6 month PhotoBizX Premium Membership.

If you are an existing member who has already made a monthly payment this month, let me know after signing up for the 6-month membership, and I'll refund your $20 payment.

Once you sign up for the 6-month membership, make sure you cancel your existing monthly payments via your automatic payments dashboard inside your PayPal account.

For more info and to sign up, click this link —>> https://photobizx.com/sms

New members are also welcome to sign up with this special offer.

PhotoBizX – The Online Photography Sales Masterclass – Save 50%

You know that IPS is the best and most profitable way to sell photography but you don’t want to do IPS.

Maybe you prefer to sell online, because it suits you, right now.

If you want to grow your photography business and get consistency with your online sales, utilise this simple and repeatable sales system.

There are only a few things to implement and you'll be off and running. Follow the strategy, have clients purchasing your top package more times and more easily than you thought possible.


PhotoBizX – The Facebook Ads Course for Photographers

Save 50%

Want more Leads (bookings and sales) for your Wedding or Portrait Photography Business?

Looking for a simple, repeatable way to utilise Facebook ads and bring more clients into your business? Follow the simple directions in this course with loads of examples and reasons why they work. Have your first ad up and running within a few hours and wonder why you haven’t tried it this way before.

If you’re in any doubt, click on the link and take a look at what other photographers have been saying about this FB Ads strategy.


Mark Rossetto Coaching – $1000 off TWO programs

For today only, you can grab Mark's two SIGNATURE and most popular programs for $1000 OFF. $1000 OFF “Master Your Marketing”. AND … $1000 OFF my brand spanking NEW program “SHOOTING FOR SUCCESS”. Grab the deals here –> markrossetto.com/black-friday-2020/

iTunes Reviews and Shout-outs

Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!

Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and ultimately a better show.

If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

I don't want to be posting too much from our archives because I think as photographers we get better and better and our styles change. – Megan Breukelman

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy and your phone will be perfect. Click record and tell me how PhotoBizX has made a difference to you and your photography business.

Here's the latest review…

★★★★★ Upbeat and Real Photography Insights

Posted in iTunes by Michael Puck who offers On-Location Dog Photography in Tennessee on November 29th 2020.

I have been a premium member of PhotobizX for close to two years now. I have purchased some of the content that Andrew is offering, and I have completed his video training. The content and information that Andrew provides is incredibly valuable and has given me countless ideas and new perspectives that I integrated into my business.

An equally strong reason that I am always coming back for more is his genuine personality. Listening to the podcast is refreshing, honest, upbeat, and real. Andrew is one of these rare exceptions that instantly makes you feel “at home” and cared for, which is a beautiful gift in today's world.

Listen to PhotobizX and become a part of the family. You will never look back.

Links to people, places and things mentioned in this episode:

Megan Breukelman Website

Megan and Kenneth Website

Megan Breukelman on Facebook

Megan Breukelman on Instagram

Megan and Kenneth on Instagram

Megan Breukelman on Twitter

Megan Breukelman on Pinterest

Megan Breukelman on LinkedIn

Kenneth Sterling on Instagram

The Photo Opp Podcast: Finding Opportunity in Photography

Tailwind – Instagram shceduler app

Storrito – Instagram stories scheduler app

Thank you!

Thanks again for listening and thanks to Megan for coming on to share her thoughts and ideas on running a successful photography business today and how to utilise reception venue open houses and Instagram to generate a ton of wedding photography leads to book your dream clients.

One of the biggest parts of Instagram for me is that I make sure that we have a post going up every day. And that's super easy to do as photographers because we are just constantly creating content. – Megan Breukelman

If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!

That’s it for me this week, hope everything is going well for you in life and business!

Thanks and speak soon

The post 391: Megan Breukelman – Book your dream wedding clients with open houses and Instagram appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Play Next
Mark Played