Created with Sketch.
The Tech Marketing Podcast
35 minutes | Nov 23, 2021
43 | The B2B Marketing Awards: taking a look behind-the-scenes
What should you be including in your submissions for marketing awards? And how can you win the recognition that great work deserves? We talk with Joel Harrison, Editor in Chief at B2B Marketing, about the upcoming B2B Marketing Awards. He gives some behind-the-scenes insight and practical advice for showcasing the very best of your strategic thinking and creativity.
49 minutes | Nov 12, 2021
42 | Award-finalist case study: Making your brand front of mind
How do you make your brand front of mind in a crowded marketplace? And how should your actions differ if you’re a new entrant or an established player? We hear about the strategies Stefy and her media team use to achieve this differentiation. And how recent success with AVEVA has led to a nomination for ‘Best Brand Initiative’ at the B2B Marketing Awards.
44 minutes | Oct 28, 2021
41 | Award-finalist case study: Successful demand generation
What can we learn from an award-finalist demand generation campaign? In today's episode, Jon & Harry are joined by KPMG Media Account Director, Emilie Bordbar, to find out.The 'Demand Gen Engine' has been nominated in two extremely competitive categories at the B2B Marketing Awards this year.
43 minutes | Oct 21, 2021
40 | Award-finalist case study: Putting The Art Into Martech
You’ve got the right channel, the right technique, the right content, and compelling creative that’s going to emotionally engage your audiences. But are you making the most of your martech and data to truly drive success? In today's podcast, our Martech Director, John Breedon explains the vital role that Martech plays in accelerating your brand efforts and smashing your demand generation targets.
42 minutes | Oct 1, 2021
39 | So The Third-Party Cookie Crumbles
Third-party cookie basics: All you need to know about Google's next move.Jon & Harry are joined by Encore's Alex Lakin & Abi Borsberry to discuss everything cookies. Encore is a London-based digital media agency, on the front lines of digital targeting and programmatic advertising for B2B audiences.
34 minutes | Sep 12, 2021
38 | Personalization or Individualization?
Has personalization gone too far? Today we are joined by Stuart Constable, Head of Copy & Content at twogether, to learn about personalization trends in today's tech marketing landscape and how 'individualization' is what we should all be aiming for.
61 minutes | Aug 24, 2021
37 | Global Perspectives 1 - Marketing to Russia
What would get you kicked out of a Russian boardroom? And what would get you invited in? What are the cultural nuances associated with communicating to Russians?We invited Russian culture expert, Catriona Kelly, from Oxford University onto our podcast to help us answer these questions. Click to link below to add this podcast to your playlist.
38 minutes | Aug 8, 2021
36 | Innovation Insights 4 - Why do we innovate?
Jon & Harry investigate the core principles of innovation and discuss why it is so important to stay ahead of the curve. Do new ideas come from working hard and thinking big? Or are they stumbled upon by people in the right place at the right time?
43 minutes | Jul 25, 2021
35 | Sales & Marketing Alignment
In today’s episode, Jon & Harry are joined by Drift’s Partnership Director & Founder of Sales Confidence, James Ski, to discuss the importance and the power of sales and marketing alignment.There is so much that marketing and sales can learn from one another, there is a wealth of data and insight from both teams that is not being used to paint the full picture. How can we bring these two sides of the same coin into alignment? Why are salespeople not sitting in on marketers’ meetings?
52 minutes | May 13, 2021
34 | Innovation Insights 3 - Personalization
What is the “uncanny valley” of personalization, and can we make it to the other side?In today's episode of The Tech Marketing Podcast, we talk to Nick Mason, founder and CEO of Turtl about the most effective ways to personalize B2B marketing content.
33 minutes | May 4, 2021
33 | Audio in Content marketing
Let’s talk about the elephant in the room, voice in marketing. In this episode, we discuss how to get away from the screens and take your clients by the ear.
25 minutes | Mar 9, 2021
32 | Buzzwords of Marketing
Which words have evolved over time into something useful and brilliant, and which just help you hide in the undergrowth of nonsense? We may never be able to take the jargon out of marketing, but we can make sure only the strong survive.
32 minutes | Mar 2, 2021
31 | Martech 2 - Data, Data, Data
Are marketers using data to the best of their ability? Where does data stop and creativity begin? How do we use them together in the best way possible? Marketing and Martech come together to have a chat around the 'data lake'.
59 minutes | Feb 23, 2021
30 | Innovation Insights 2 - A New look at AI in Marketing
What if we see marketing through the eyes of an AI expert? Why does it matter? How can we use it? What does it mean? Guest Paul Hansen, COO of Odin Technologies, joins us to give a whole new view on AI and Marketing
51 minutes | Feb 15, 2021
29 | 2021 Marketing Trends
What will 2021 look like for tech marketers? What market trends are we seeing? What do you do next to ensure success? We explore the insights from our latest Strategy & Marketing Research to help you get ahead.
33 minutes | Feb 8, 2021
28 | Tech vs. Creativity.
What’s the hardest-hitting discipline in modern B2B marketing? Classic creative powers? Or the new tech that’s transforming delivery? We chat top campaigns, movie analogies and more to bring you answers.
47 minutes | Nov 18, 2020
27 | Channel Marketing: Leading the way through a Crisis with NetApp
45 minutes | Jun 1, 2020
26 | Answering your questions: B2B Marketing today and beyond
58 minutes | Mar 26, 2020
25 | The 3 V’s of B2B Content Syndication Metrics
20 minutes | Dec 16, 2019
24 | CMO Challenges Pt.4 - quality media environments and content (part 2)
We are back in the booth with Lizzy Knights-Ward at LinkedIn to discuss the importance of quality media environments and developing quality content
Terms of Service
Do Not Sell My Personal Information
© Stitcher 2021