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Proving ROI. It's one of the essentials we focus on at Blue Light, especially in Paid Media. For our fitness studio partners using booking platform MindBody, though, this can be tricky. The studio's Facebook Pixel won't work because it's not their site, and MindBody only allows Google Analytics tracking. Our solution: Create a workflow that takes users on a short, yet trackable journey, landing on a page we track with Goals on Google Analytics. On this episode of The Tuesday Show, we'll walk you through how to use MindBody's widget, Google Analytics, and a landing page so you can know where your purchases come from. For a video version with screenshots to guide you through the process, head here.

It's interesting to see so many brands still worried about making the shift from traditional retail sales to a direct to consumer model. It's even more interesting to see how many brands are still reluctant to shift their advertising budget from traditional OOH and print to digital channels. To us it just makes sense. There are certain online retailers that seem to make a lot of sense to us though, obviously, the searchability of Amazon makes sense, for supplements with international reach, iHerb makes a lot of sense. But outside of that - why not focus more energy on getting traffic to their own sites? You're capturing data, you're increasing your margins. Maybe it's because only 15% of all retail sales are attributed to e-commerce, which is fine. I get that we can't completely make the shift overnight - but if that's the case then stop comparing to brands like Away, Allbirds, or The Honest Company, who focus almost all of their efforts on direct to consumer. Until you decide to take the same focus, you're playing a completely different game. Watch the full video on LinkedIn!

This week we're getting picky... about what's in our performance bars. Picky Bars is a gluten-free performance bar company in Bend, Oregon, started by three professional athletes (Jesse Thomas, Lauren Fleshman, and Stephanie Bruce) looking for a better bar. We love them in the office because that's a type of performance, too, right? Right.  Listen in to hear the results of their Heartline Assessment, our influencer dream team, and who really ate all the Picky Bars in the office.

We appreciate brands that are authentic to themselves, which is why this episode was so fun to record! This week Mikhail and Hannah cover what we love about World Peas and their Peatos, which includes some well-targeted jokes against a certain cheesy cheetah. World Peas may have a great brand voice, but there is some room for improvement after running them through the Heartline Assessment. Listen in to see their score and our advice on how to improve it. If you've been enjoying the Tuesday Show, we would appreciate your review! It really helps us out as we continue to share our top branding and marketing advice.

On this week's episode of the Tuesday Show, we're brewing up something special... pun intended. But, in all seriousness, this week Hannah and Mikhail discuss Kicking Horse Coffee's marketing strengths and put them through the Heart Line Assessment! Kicking Horse Coffee has been around for 20 years, and has rightly earned it's title as Canada's #1 Whole Bean coffee. All of their coffee is organic and fair trade, roasted in the Canadian Rocky Mountains. For more information, visit their website. We want to hear your thoughts! Head to LinkedIn and share what you think about this Heart Line Assessment.

KeVita has some of the best content social media content we've seen in a long time. This sparkling probiotic and kombucha brand stays true to the brand in every single post they put out. Their videos are unique and lively, branded content is beautifully executed and their influencer and user-generated content seem to be very well managed. On this episode of the Tuesday Show Nelson Schnebelen and I put the brand through the Heartline Assessment. Check out the episode to see how they achieved a very strong 7/10. We want to hear what you think. Comment here to share your thoughts and if you would give them a different rating! 

The nitty-gritty matters, even for big brands. Which is why this week we're using our 10-point Heartline Rating on Jack Link's Jerky, a favorite office snack for Mikhail and Nelson.  They review brand loyalty, the influencer dream team, Instagram highlights, hashtag strategy, and more. Listen in to hear what's working and what Mikhail and Nelson recommend to improve. Want to see us review a brand you like? Or your own brand? Send it to info@bluelight.media for the opportunity to be featured on an upcoming episode.

Lately, we've been reviewing natural product consumer packaged goods on the Tuesday Show and putting them through our Heartline Assessment. It's a 10 point checklist that evaluates how well a brand is using Instagram. This week Tim brought on The Seaweed Bath Co. and we touched on their exquisite branding and use of social media. They do an excellent job of incorporating UGC and branded content. We love this brand and can't wait to try more of it! See the full video on LinkedIn.

This week begins with a debate on "cocoa" vs "cacao" and ends with a digital audit for chocolate brand Chocolove with our 10-point Heartline Rating. We love their brand aesthetic, and their unique flavor combos make it a prime example for an engaging influencer campaign. Chocolove's social presence has momentum, but their Heartline Rating does show some areas for improvement. Listen in as Mikhail and Tim share the final rating along with their recommendations. As always, we appreciate your time and attention, and you can watch the full video on LinkedIn! Remember, whatever you do, put your heart into it.

This social media audit may just make you ~green~ with envy. Amazing Grass is a family-owned nutritional superfood product that stands for high-quality and nutritious products that help people live healthier lives. This week we're also introducing the Heartline Rating, a 10-point system that reviews a brand's online presence. We review their bio, Instagram Stories, highlights, content creation, community management, and even their hashtag use. Listen in as Mikhail and Tim share the official Heartline Rating for Amazing Grass, as well as some recommendations. Be sure to check out the video on LinkedIn to see the examples we mentioned in this episode!

Dr. Praeger's Sensible Foods is doing an incredible job on social media. They're creating cohesive, valuable content for their Instagram and Facebook pages. They're using Instagram stories highlights to share user-generated-content, locations, and recipes, and they're interacting with their audience in the comments. But where could they improve? You'll have to listen to find out. If you've been enjoying these audits, please rate and subscribe! It helps us share the information that you find most helpful.

This week we're auditing PBfit, a healthy alternative to traditional peanut butter. Tim met the PBfit team at The Fit Expo in LA, and in short, we're impressed. They use the grid to their advantage, have eye-catching packaging, and enjoy good engagement on social. Listen in to hear the rest of our audit, which includes how to maximize packaging while creating a cohesive online presence. Do you have a brand you want us to audit? Shoot us an email at info@bluelight.media, and make sure to check out the full video on our Facebook page.

Dada Daily is a vegan snack company that's crushing it on Instagram. In fact, if you looked at their Instagram feed, you may not realize it. They use fashion, art, and occasional product photo to promote their fashion-forward lifestyle through nutritional and artistic snacks. While we love their feed, we do have a few recommendations. Listen in to see what they are! Be sure to check out the full video on LinkedIn for a *fyre* intro. Do you know a company we should audit? Comment on the LinkedIn post and let us know what it is.

We always enjoy working with restaurants and have learned a few tricks over the years to help our clients stand out. We had a good friend of ours, Adam, share how he connects with customers as people, not numbers, at his restaurant, Cruisers Pizza Bar & Grill.  They're a five-time Best of OC Winner, so you know they're doing it right! See the video on our Facebook page.

This week on The Tuesday Show, Blue Light Media’s, Tim Lee and Mikhail Alfon bite into Beyond Meat burgers (literally) to discuss their current marketing strategy.  The plant-based meat alternative is disrupting the meat industry with their product line that covers our three favorite food groups; tacos, burgers, and hot dogs. While their mission to “make the world a better place, one delicious meal at a time” is something we can all definitely behind — we couldn’t help but take a look at what we believe they’re doing right on Instagram. Beyond is doing so many things right on digital, but even more to impact change in our environment and our health. To learn more about Beyond Meat, just click here. Be sure to check out the Tuesday Show video for an egg-cellent bonus!

It's the first Tuesday Show of 2019! 2018 was incredible, and we're planning some big things for this year. Meet our new team member Tim Lee, our plans for upcoming Tuesday Show episodes, and perhaps most exciting, why we're focusing on making consumer packaged goods in the natural products industry our specialty. Oh, and we did the Bird Box Challenge, so you really should watch this one. You'll be glad you did.

As 2018 comes to a close, it's time to revisit one of the most common questions we get: "how do you grow followers on Instagram?" Hint:  It starts with building a community. Head over to YouTube for our full Tuesday Show archive!

Here at Blue Light, everyone on the team has worked in food service. This has given us a united foundation for what great account management looks like. And today we're sharing our secrets to help your team become the best account managers possible. After all, the best form of marketing is great customer service. Enjoying The Tuesday Show? Please rate and review! More importantly, let us know what you'd like to hear on future episodes.

This week on The Tuesday Show TBT we're sharing our talk with Bre Thomas, founder of the plant-based meal prep service Nutrivenience. She shares how she built 2.5x growth year after year, as well as how to build a brand people love and trust. Connect with Bre & Nutrivenience on Instagram, and check out their latest menu offerings here! Enjoying the Tuesday Show? Leave a review and let us know what you want to hear more of!

Everyone talks about consistency, but how many follow through? (See what we did there?) From sales to advertising to content strategy, you need to go through 100% of the process every time. Without this consistency, you won't know how to optimize your work. Let's make it happen, together. Check out the Tuesday Show archives on YouTube, and if you've been finding these helpful, please rate and review!