42 minutes | Aug 23rd 2018

Ep 158: Copy Legends Head to Head John Carlton and Clayton Makepeace

John Carlton and Clayton Makepeace have both enjoyed 30+ year careers. They are, in some ways, very different people. But they both have a lot to say about the craft of copywriting. In this episode, we’ll find the threads that unite their seemingly elusive level of ability, and get them to go deeper into their process.
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