Created with Sketch.
The Truth About Marketing
11 minutes | 2 years ago
Ep 164: Farewell (Last Truth About Marketing Episode)
Bittersweet - it's the final episode of Truth About Marketing, but why!? (Actually, the reason is pretty cool. Check it out...)
54 minutes | 2 years ago
Ep 163: Roy Peter Clark - The incredible 6-word writing reframe
Roy Peter Clark is America’s Writing Coach. In this episode, Roy is going to break down a 6 word sentence from Macbeth, and show us the impact of our word choice. It’s a simple lesson that can feel like a revolution for your writing.
41 minutes | 2 years ago
Ep 162: Laura Belgray - The Email Style That Out-Converts Every Other Guru In Your Space
Laura Belgray reveals her email process that out-converts most gurus and the secret “revenue driving” power that fuels her emails.
45 minutes | 2 years ago
Ep 161: Keith Krance - How To Convert (and Keep Converting) On Facebook
Keith Krance will share how to use Facebook Ads to generate new leads and customers 365 days a year while reaching new audiences (Even if you only launch your product once a year).
30 minutes | 2 years ago
Ep 160: Abbey Woodcock - A Smarter Way To Work From Home
Abbey is a brilliant copywriter, business coach, and copy voice expert, but her new project is her biggest idea yet… If you’re a freelancer, you’ll want to hear what Abbey thinks could soon be your new reality.
44 minutes | 2 years ago
Ep 159: Marisa Murgatroyd - Hooking Your Customers Into Transforming Their Lives
We’ve all bought courses and programs that sit on our hard drive untouched. My guest Marisa Murgatroyd is here to share how she uses motivation and modern gamification techniques to get her customers “hooked” on engaging, and ultimately, transforming their lives.
42 minutes | 2 years ago
Ep 158: Copy Legends Head to Head John Carlton and Clayton Makepeace
John Carlton and Clayton Makepeace have both enjoyed 30+ year careers. They are, in some ways, very different people. But they both have a lot to say about the craft of copywriting. In this episode, we’ll find the threads that unite their seemingly elusive level of ability, and get them to go deeper into their process.
57 minutes | 2 years ago
Ep 157: Perry Marshall - Revisiting The 80/20 In Your Business
Revisiting the 80/20 with Perry Marshall. In this episode, Perry reveals the common mistake people make when applying 80/20 and how you can use it to fuel all areas of life, especially your business.
38 minutes | 3 years ago
Ep 156: How Ryan Levesque Is Revolutionizing Direct Response Marketing - Again
Ryan Levesque takes us in his Ask Method process for customizing your copy and marketing, and why the Ask Method is a perfect way to write high converting copy by finding and using your customer’s own words.
38 minutes | 3 years ago
Ep 155: Tepsii - The “Dynamic Avatar Method” For Writing High-Converting Copy
Tepsii shows you how conversions increase when you focus on writing about what keeps your avatar up at night, instead of focusing on writing to the demographic aspects of your avatar.
42 minutes | 3 years ago
Ep 154: Bond Halbert - Copy Secrets From A Legend In Direct Response
What’s it like to be a legacy of one of the greatest copywriters? Son of the late Gary Halbert, Bond, is on today’s show to share some of Gary’s copy secrets, plus a look inside Bond’s decade-long copywriting process.
27 minutes | 3 years ago
Ep 153: Ron Douglas - How To Get Rich "Stealing" Recipes
Ron Douglas shares how he overcame hardships from a dysfunctional childhood to becoming a best-selling author of recipe books and online business owner. Listen to hear the a few gems he shared on FB that got me to invite him on the show...
50 minutes | 3 years ago
Ep 152: Michael Hauge - 5 Mistakes of Ordinary Storytellers
How do the best copywriters write a good story lead? By using Emotion. To help you write copy with more emotion, Michael Hauge shares 5 mistakes ordinary storytellers make, and how to avoid “skimming the surface” on a good story.
44 minutes | 3 years ago
Ep 151: Laura Belgray - How To Steal Attention With Strange Copy (Then Keep It With Good Writing)
How do you convert buyers if you don’t have someone’s attention? And how do you keep your reader’s attention without boring them with the same “trickery” of attention-grabbing subject lines? Laura Belgray reveals what she does to keep her readers interested and intrigued through email, no matter what the subject line is.
37 minutes | 3 years ago
Ep 150: Bushra Azhar - The Reverse Sign Up Method For Building A List of Buyers
The real backbone of your business isn’t just building a list. To make in this cutthroat industry, you’ve got to build a list of buyers. Bushra Azhar is here to teach us some cool copy tactics to help you generate buyers.
39 minutes | 3 years ago
Ep 149: Jon Stoltzfus - The Most In-Demand Copywriter On The Planet Right Now
There’s a heated battle among publishers right now and they’re all fighting over Jon Stoltzfus. In this newest episode, Jon spills his secrets on what steps he’s taken to get to that point, plus a look inside his sales copywriting process.
41 minutes | 3 years ago
Ep 148: Justin Brooke - How To Make (And Keep) A Bunch Of Money With Cold Traffic Ad Buys
Justin Brooke goes deep into the psychology of winning on cold traffic. In this episode, you’ll learn about the biggest mistake marketers make and why 90% of Justin’s clients who stick it out 3 months or more do really well.
51 minutes | 3 years ago
Ep 147: Mike Morgan - An Introvert's Path To Copywriting Royalty Status
A-List copywriter “Million Dollar Mike” Morgan shares how he overcame his debilitating shyness as a freelance copywriter and DEEP lessons from inside his private sales copy process.
40 minutes | 3 years ago
Ep 146: James Schramko - How To Work Less And Earn More
If you feel stuck trading time for money, then this episode is for you. Whether you’re a freelancer or business owner, there’s ONE metric that you can track (right now) to work less and earn more… James Schramko will show you how on this episode of Truth About Marketing.
44 minutes | 3 years ago
Ep 145: Aaron DeHoog - The Invisible Force Behind A 12MM Sales Day
What’s it take to go from a 5MM sales day to a 12MM sales day? Aaron DeHoog is the man responsible for helping Agora break record sales, and he agreed to come to share some secrets behind the success.
Terms of Service
© Stitcher 2020