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The Trusted Local Podcast Powered by the Association of Directory Publishers
36 minutes | Apr 30, 2021
Are you hiring the right people to take your media company to the next level?
In today’s episode, I’m joined by Robert Hawthorne of Hawthorne Search. Robert and his team specialize in helping media and local search companies find the right talent for driving business growth. Robert and I talk about everything from interviewing and hiring during a pandemic to the most important skills to look for, and what it takes to keep good employees...plus a whole lot more!This is the “TrustedLocal Podcast Powered by The Association of Directory Publishers,” the show where you’ll learn the latest trends and tips to help local businesses grow using local search optimization, local marketing, and local advertising. Each week, you’ll hear interviews with thought leaders from the local search space, and get insider advice from the “original search engine” professionals.
31 minutes | Apr 30, 2021
How iPublish Media helps directory publishers integrate print and digital media.
As a part of the “The Trusted Local Podcast Powered by The Association of Directory Publishers,” we will interview our sponsors so you can get to know them and their business.In this exclusive sponsor interview, we chat with Brian Gorman, the co-founder of iPublish Media Solutions. Brian is responsible for the company’s revenues and profitability. He is the visionary leader responsible for product direction and the company’s business model.iPublish Media Solutions provides a best-in-class self-service advertising platform, called AdPortal, the platform enables publishers to offer both print and digital ad campaigns through a self-service workflow. It fully integrates into a publisher’s environment for billing, print publication, and digital fulfillment.iPublish Media was created with one goal in mind: making the entire ad selling process as simple and intuitive as going on Amazon. They focused on three steps in the selling process and worked to integrate them into one seamless workflow; e-commerce, building the creative, and lastly fulfilling the campaigns. As Directory Publishers continue to be challenged with transitioning their business from a 100% print to a digital process, the iPublish Media platform helps make a smooth transition by supporting both print and digital media. The platform enables publishers to attract new advertisers more easily and less expensively than using transitional sales and operational processes.
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