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For the "Wall of Heroes" segment, Joe and Ben interview Pam Madytianos from Two Peas Business Advisors who talks about ways she advises clients on technology and the way she uses technology to forge meaningful, long term and high impact client relationships. Joe and Ben also discuss what they like and don't like (and the impact on transformation work), ways to overcome barriers in embracing advisory services, and round off with a practical challenge to the listeners.

In this episode Joe and Ben begin, as always, with what they like and don't like - with a connection to transformation work, they take a deep dive on technology advisory and challenge small business advisors to explore Zapier as a no-code way to connect client technologies, they interview Margot Pokopac during the "Hall of Heroes" segment, and for the "Getting Things Done" segment they wrap up with focus on turnaround and recovery work.

In this episode, Joe and Ben spend time exploring how best start the advisory journey and provide the case study experience of some accountants who are taking their first steps in advisory services, Randi Rose & Gayle Goldman from Thrive Business Services. The episode also includes a selection of recurring segments like: Things I Like…Things I Don’t Like The Deep Dive Crossing the Rubicon Wall of Heroes, and Getting it Done In addition, Joe shares his insights on QuickBooks Live – Intuit’s prospective bookkeeping offering, and Ben provides some insight into the example of Accountor, Finland, where the leading accounting software developer has been offering accounting services alongside its technology offerings cohesively with independent accountants for over a decade.

In this episode, Joe and Ben introduce the podcast series and the three key areas of transformation work: Financial Advisory, Operational Advisory and Technology Advisory. Drawing from their own journey toward transformation work, Joe and Ben cover their successes and failures along the way, lessons learned, and practical actions any small business advisor can take to lean into transformative advisory work.