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This episode is pretty special because today I’m joined by one of my clients, Elizabeth Chappell. She is a fabric designer, author, and online educator. In her Craft to Career Podcast she teaches other creatives how to turn their craft into a successful career. Elizabeth started an online subscription box for quilters in 2016, and since then has grown a successful multiple six figure business in the quilting industry. Her biggest passion, however, is coaching and teaching others how to turn their craft into a career. Today I’m shining the light on Elizabeth and she’s sharing how she quadrupled enrollment in the course of a year! In this episode… Elizabeth shares her journey of quadrupling her course enrollment and what it was like before her enrollment increased.  What her experience was like with an ads agency that didn’t go too well, what she would do differently if she could go back and how she knew it didn’t feel right to be working with them. Elizabeth shares how she got through the rollercoaster of her revenue going up and then sinking. What she did to regroup and move forward after such a discouraging moment and how she was open and trusting to hire another ads agency. How Elizabeth is using her list of unqualified leads. SHOW NOTES: https://themichellefernandez.com/podcast/203 Connect with me on InstagramConnect with me on FacebookVisit my website

Are you currently using TikTok for your business? Joining me today is Samantha Vlasceaunu, The TikTok Coach, is on a mission to convince businesses and brands that TikTok is not just for our teenagers (and NO dancing required)! When COVID-19 hit, her other traveling business had to shut down and she had to pivot FAST. That’s when she realized that she’d been organically reaching her audience on TikTok all along and realized the power TikTok could have for businesses if they gave them a chance. Fast forward to today, Sam works with marketing agencies, coaches, lawyers, corporate brands - you name it! Sam ensures all her clients are using the app with intention as a sales funnel in finding their target audience and coaching the strategies of converting their followers into ACTUAL paying clients! SHOW NOTES: https://themichellefernandez.com/podcast/202 Connect with me on InstagramConnect with me on FacebookVisit my website

Joining me today is Tomasha Suber is a Business Growth and Leadership Coach that helps business owners Grow and Scale SMART. With her diverse background in business operations, finance and management she focuses on delivering sustainable strategy, lean structure and less stress through her programs and services. Tomasha is on a mission to show small business owners and leaders that they can prioritize business growth and personal happiness without sacrificing one for the other. Today we’re sharing the power of leadership and systems! In this episode… How systems supports massive growth in business.  Why power is important in leadership and how you can utilize power to get team members on board with your vision and make them feel seen, heard and appreciated. Tomasha tells us how she uses self-assessments in her business and what that process looks like. What it looks like when her team evaluates her while creating an open-door policy. What Tomasha does to check in on her employees, one-on-one and how she sets boundaries between boss and a therapy session. The greatest strengths a leader should have and how to establish non-negotiables to prevent burnout. To connect more with Tomasha, you can follow her on Instagram, @tomashasuber!SHOW NOTES: https://themichellefernandez.com/podcast/201 Connect with me on InstagramConnect with me on FacebookVisit my website

Today I’m sharing the truth about sales and marketing and what is killing the growth in your business! Today we’re diving into what’s really killing the growth of your business. As you probably know, growth is crucial to be able to remain competitive and ensure you’re around for the long term.   In this episode, I share the most important things you need to acknowledge in your business first, so you can get the results that you want in your business and repeat them year after year.  Cheers to your success with sales and marketing. Until next time… Let’s grow your business together! Connect with me on InstagramConnect with me on FacebookVisit my website

Are you on track with your quarter 1 goals? What can you do TODAY to move one step closer to getting ‘er done? Everything we are doing and targets we’re shooting for are to impact people, facilitate transformations and serve which is why today is all about how we measure the success of our customers to create predictable growth in our business.  I’m going to be sharing 8 metrics you should consider tracking. As you listen, be open to see what you should either start doing or improve on in order to increase this metric!If you want to work with me on creating predictable growth in your business,  check out my Predictable Growth Accelerator! SHOW NOTES: https://themichellefernandez.com/podcast/199 Connect with me on InstagramConnect with me on FacebookVisit my website

Digital marketing trends are just the tip of the iceberg, which is why it’s so important to stay up-to-date on the latest digital marketing strategies and tactics to stay ahead of the competition. So today I’m sharing the top 10 digital marketing trends that you can’t ignore in 2023!SHOW NOTES: https://themichellefernandez.com/podcast/198 Connect with me on InstagramConnect with me on FacebookVisit my website

Joining me today is Nika Stewart who is a short-form video specialist, rock and roll singer, and cancer thriver! Nika helps experts show up and shine as the unique, brilliant superstars they are, so they can get the recognition they deserve. She does this through social media trainings, livestream consulting, and done-for-you marketing services. Her Viral Video Intensive shows you exactly how to create Reels, YouTube Shorts, and TikTok videos with EASE (no more tech confusion!), so you can be yourself, stand out, and leverage this VERY important trend for your business right NOW. Today is all about short form video! In  this episode… The right time to start doing short form videos is and who this format is best for.  Recommendations for apps to use to create videos. Best practices for using short form video. How we can find prompts and templates to use. How to know what’s trending, how trends start and if we can create our own trends. Tips for staying consistent for posting short form videos. SHOW NOTES: https://themichellefernandez.com/podcast/197 Connect with me on InstagramConnect with me on FacebookVisit my website

Today I’m sharing the 5 most valuable marketing success metrics you SHOULD be measuring! As we move into a new year, as a marketer in 2023, we must evolve on how to measure, analyze and communicate the success of our campaigns. The days of only reviewing post-campaign or post-launch and asking ourselves what we could do differently next time, are no longer enough. The best way to make significant progress is to make sure you’re choosing high-value metrics to track and I’m sharing that with you! Cheers to success with your marketing efforts. Until next time! Let’s grow your business together!SHOW NOTES: https://themichellefernandez.com/podcast/196 Connect with me on InstagramConnect with me on FacebookVisit my website

Joining me today is Julie Ciardi who is a former fortune 500 marketing vice president, who made the quantum leap to freedom after two decades in corporate. She is on a mission to help thousands of women BEcome her best self filled with purpose and passion. Today is all about BEcoming Her! In this episode… Julie tells us a little more about herself and her journey to leave corporate after two decades and what her leap to freedom was like! How to create a new identity for yourself while limiting self-doubt and having an unshakeable belief in yourself. Julie touches on the process of decision making as an entrepreneur. How our worth is priceless when it comes to determining setting prices in our business. The first steps to take when you know you’re meant for something more. To connect more with Julie, you can follow her and send her a DM over on Instagram! I hope you enjoyed the show! Until next time! Let’s grow your business togetherSHOW NOTES: https://themichellefernandez.com/podcast/195 Connect with me on InstagramConnect with me on FacebookVisit my website

Do you know who you really need in your business that’s going to help you build brand awareness and drive demand for your products or services? Most large companies and corporations have a chief marketing officer to help them align their sales and marketing to strategically achieve the company revenue goals. When you’re a start up or earning less than $750,000 a year of revenue, you’re growing and you're looking to be as profitable as possible, so you’re keeping costs low, you’re working on creating predictable growth, predictable income and predictable profit. In order for you to grow and scale your business, marketing your business is not optional, it’s a requirement. If you haven’t listened to part one of this episode, listen to it here because today I’m sharing why you don’t need a Chief Marketing Officer (CMO) just yet! In this episode… Why you need a leader in your business that has the authority to lead and manage your branding, marketing and advertising efforts. Why you should consider hiring a Fractional Chief Marketing Officer. Sounds super fancy and maybe even confusing…because it’s unfamiliar to you. How this can work for you even if you think your business is too small. Links mentioned in this episode: What's The Difference Between The Role Of The CMO & Marketing Manager? SHOW NOTES: https://themichellefernandez.com/podcast/194 Connect with me on InstagramConnect with me on FacebookVisit my website

Joining me on today’s episode is Jenna Larson! Jenna is the Founder and Coach of Drive Performance Coaching as well as the Co-Founder of GroupTrack CRM. She helps entrepreneurs monetize their "genius" through communities, conversations, and compelling offers. Today is all about how to leverage the power of automation with organic social selling! In this episode: How to balance automation with organic social selling without sounding like a robot. Jenna shares the rules of engagements they have created and the the do's and dont's. How to serve your community to make sure they are heard. How to revive a dead/low-engagement audience on social media. How we can use permalinks and the power of email. Jenna shares where she sees GroupTrack going in the next 2 years. Try GroupTrack in your business to turn your social media into a lead-generating, income- producing machine! SHOW NOTES: https://themichellefernandez.com/podcast/193 Connect with me on InstagramConnect with me on FacebookVisit my website

As an entrepreneur, I know you want to spend time doing things within your zone of genius. Things like serving your clients, creating new offers, and posting killer content. The last thing you probably want to do is spend time analyzing data and trends.  This is where bringing on a Chief Marketing Officer or a Marketing Manager can be very valuable. This magical person would truly understand all that data, give recommendations, and know what to focus on moving forward as a result of those numbers and so much more.Today is part 1 of 2 and I’m sharing: The difference between a chief marketing officer and a marketing manager How to know which type of role would benefit your business the most What to do if you can’t afford to hire someone full time  Until next time! Let’s grow your business together! Connect with me on InstagramConnect with me on FacebookVisit my website

Joining me today is Mindi Heubner! Mindi is an Intuitive Mindset Mastery Coach, an IBCP certified NLP practitioner, Health, Life and Success coach and Clinical Hypnotherapist. Mindi knows rewiring your brain is the key to unlocking your magic so that you can create a soul aligned business and extraordinary life. Her number one mission is helping women to reveal and release their limiting beliefs and embrace the confident, wildly successful humans they were made to be. Today is all about rewiring your brain to create inevitable success! In this episode: How the brain really works. Mindi explains what limiting beliefs are and what makes us self-sabotage. Hear if we can REALLY rewire our brains! Mindi shares tips for how to get started today. As always, I end the show with Michelle’s Hot Minute where I’m asking Mindi a round of rapid-fire questions! To connect more with Mindi:  Visit her website, https://mindihuebner.com/Listen to her podcast, Unconscious to Conscious: How to Rewire Your Brain SHOW NOTES: https://themichellefernandez.com/podcast/191 Connect with me on InstagramConnect with me on FacebookVisit my website

Do you consider yourself a leader? Have you considered the lack of leadership is killing your marketing results? When leadership, sales, and marketing are aligned, there's no end in sight to your business's potential growth. The challenge is getting there! So, today I’m sharing The Real Reason Your Marketing isn’t getting results. In this episode: There is ALWAYS a much deeper reason for marketing failures. The most common marketing leadership mistakes. 5 ways to create strategic innovation  Questions to start your marketing success plan SHOW NOTES: https://themichellefernandez.com/podcast/190 Connect with me on InstagramConnect with me on FacebookVisit my website

Today I’m sharing how to measure your customer’s experience because we all know it’s cheaper to retain a customer than it is to acquire a new one and in order to keep our retention rates high, it’s important for us to create a WOW experience for them! In this episode: The ways and metrics necessary that you can do internally and externally. How to use customer satisfaction scores and what they are. Ways to use a net promoter and customer effort score. How to determine how much a customer is “worth” to a business. What customer churn rate is and how to track customer retention.  How to use customer support ticket trends to identify what is impacting the customer experience. I highly encourage you to start measuring your customer experience so you can make the necessary business improvements to retain more clients & generate more revenue. Cheers to WOWing your customers. Until next time! Let’s grow your business together! SHOW NOTES: https://themichellefernandez.com/podcast/189 Connect with me on InstagramConnect with me on FacebookVisit my website

Today is all about creating high-converting content for middle of funnel! This episode was inspired by Lisa who messaged me to ask what kind of content I should be creating for middle of funnel. During this stage, prospects are looking for more detailed and in-depth information about your brand, so educational content is critical in this part of the buyer's journey. In this episode: What middle of funnel means and the type of content it includes. The three goals of middle of funnel content. Why list segmentation is key to getting in front of more people. Types of content that are useful for this stage. Cheers to creating highly converting middle of funnel content! If you have a question you want answered, please be sure to send me a DM on Instagram @themichellefernandez!SHOW NOTES: https://themichellefernandez.com/podcast/188 Connect with me on InstagramConnect with me on FacebookVisit my website

Stopping by today for her second visit on the podcast is my friend, Productivity and Time Management expert Megan Sumrell.  As a Time Management Expert for women seeking Work+Life Harmony, Megan teaches specific strategies to help women get on top of their time, calendar and goals while getting rid of stress, overwhelm, and exhaustion. She is the creator of the TOP Program and TOP Planner, a program and planner that teaches her proprietary system and processes regarding time management, organization and productivity. Today’s episode is all about how to create your "to don't" list! In this episode we talk about: “The secret is in what I’m not doing...” At 5:35, Megan shares a little more about what keeps her moving forward on her goals and has helped her achieve success, despite being a busy wife, mother, and new part-time homeschooling parent.  “You’ve gotta rip the Band-Aid off…” At 6:55, hear where to get started in creating your ‘to don’t’ list and how to get honest with how you’re spending your time. “I can just squeeze more out of what I have...” At 15:34, Megan shares the similarities between a financial budget and time budget and explains why we tend to be less strict with our time and lead ourselves into overwhelm. “What action steps am I taking ...” At 26:06, hear her recommendations for turning your to-don’t list into a concrete plan that you revisit and implement every month so your ‘to don’t’ list continues to grow, keeping you focused only on what’s most important to you. If you want to connect more with Megan you can connect with her on Instagram, @megansummrell, on Facebook, or her website theworklifeharmony.com. You can also check out her app The Pink Bee on Google Play and the App store.Until next time! Let’s Grow Your Business Together! Connect with me on InstagramConnect with me on FacebookVisit my website

How do you go from “good” to “extraordinary”?To become extraordinary in life and business, the results can vary but the rules to get there are the same. You must constantly be committed to personal development and improving yourself in four key areas.In this episode, I’m sharing those integral areas for growth and how you can become extraordinary to achieve true, lasting success. If this episode gave you any takeaways or inspired you to take action, I would love you to take a screenshot of the episode on your device and post it to your Instagram Stories. Make sure to tag me @themichellefernandez so I can shout you out! Connect with me on InstagramConnect with me on FacebookVisit my website

Today I’m sharing the Top 6 Marketing KPIs every coach & course creator should know! Peter Drucker said…“If you can’t measure it, you can’t improve it.” That’s for everything we want to improve for literally everything in life. That’s the reason Key Performance Indicators or KPIs marketing metrics are applied to every action. You have to have something to measure to know where you are starting and to identify where the gaps are or the areas of improvement. So I’m sharing the 6 KPIs that I track when I’m overseeing the marketing operations for my client in order to identify opportunities to optimize and scale!SHOW NOTES: https://themichellefernandez.com/podcast/185 Connect with me on InstagramConnect with me on FacebookVisit my website

Do you believe that in order to be profitable your revenues need to be in the 7 figures? I’m here to set the record straight and let you know that is definitely not the case. Businesses of any size can be profitable!  In this episode, I share the top 2 things you need to set yourself up to profit, regardless of whether you’re a solopreneur, have just one or two assistants, or working with a full team. Connect with me on InstagramConnect with me on FacebookVisit my website