36 minutes | Aug 3, 2018

TCS 008: Using social platforms to connect with your customers – with Tony Hollingsworth

A fascinating discussion with Tony Hollingsworth who has been using social media since most of them began as a heavy user. His insights will save you literally years of learning. Where to find Tony Mobile: 0410 665 832 Twitter: @hollingsworth LinkedIn: www.linkedin.com/in/tonyhollingsworth Instragram: @tonyhollingsworth and @omptymedia Tony’s suggested people to follow Kate Carruthers – Twitter: @kcarruthers Gavin Heaton – Twitter: @servantofchaos Paul Wallbank – Twitter: @paulwallbank Ompty Media www.omptymedia.com are an amazing social media solution for restaurants that Tony helped create. Instagram: @omptymedia Timestamps of some highlights that when you click on the time the podcast starts playing a that exact part. [00:07:08]           Tony talking about Kate Curuthers< [00:07:08]           Twitter coffee mornings#coffeemornings you can still go to every Friday morning  at Single Origin Roasters in Surry Hills (Sydney NSW) from  7am-10am [00:10:23]           Instagram and its uses [00:10:48]           Teaching restaurants how to use instagram [00:11:11]          Full service for providing by Omptymedia for example build website, do graphic design, print menus and posters and look after their social marketing. Website: OmptyMedia.com [00:11:52]           Biggest value add is connecting the foodies with the restaurants [00:14:39]           Tony’s love of training. An example was teaching real estate agents to be social sellers [00:15:31]           They teach how to use non paid and organic areas of social media for social selling [00:15:46]           What happens when you google yourself online [00:16:24]           Use social media to teach not to boast [00:17:43]           Another social influencer is Gavin Heaton. @servantofchaos on twitter and Gavin’s blog is at servantofchaos.com [00:18:39]           Hashtags are like the radio station you can tune in to [00:20:40]           Hugo Ortega from Etch Real Estate is really killing it using social media to reach his customers and share the journey. Website: Etch Real Estate Twitter: @etchrealestate Instagram: @etchrealestate [00:23:17]           Instagram stories are so powerful in the way they let you see what’s happening in the now on a 24 hour news cycle. [00:24:54]           Paul Wallbank quote “Don’t build your house on rented land” the land in this case being the social media platforms. You still need a website to own your brand. Twitter: @paulwallbank [00:25:59]           IFTTT – If this then that tool  can be used to cross share to social platforms. For example pot a native photo to twitter from an instagram post. Website: ifttt.com
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