EP1: 5 Musts for Great Nonprofit and Foundation Websites
In this episode, we discuss five essential things that should be part of every nonprofit or foundation’s website.
- Good Bones
- Ability to update the site (easy-to-use CMS)
- Runs smooth and is fast
- Built mobile-first
- Google Analytics
- Optimized for search
- Security
- The Right Messaging
- Positioning. Clear and concise (rather than we do a bunch of programs).
- Avoid the internal jargon.
- Know your audiences and speak to them
- What is your story? Make us love you more.
- Navigation That is Easy to Follow
- Don’t overwhelm your audience
- If you have to direct people as to where to find things on your website, you have a navigation issue.
- Don’t structure your menu like you structure your organization. Your audience doesn’t think in the terms you do.
- Think like your audience!! How would they be looking for content?
- Professional Design that Reflects Your Organization
- Just because you are a nonprofit doesn’t mean your site should look outdate.
- Part of design should be user experience.
- Hire a professional.
- Does the website reflect the experience a client/volunteer/member/potential donor has in person? It should!
- Grows your impact
- Websites are often forgotten about, but they are working for your org 24/7
- Your website is not a flyer or business card
- What organizational goals do you have tied to your website?
- The content (messaging and imagery) makes the audience want to engage with your organization, whether it is via volunteering, donating or spreading the word
- How are you making the case for your organization on an on-going basis?
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