52 minutes | Dec 18th 2018

EP1: 5 Musts for Great Nonprofit and Foundation Websites

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In this episode, we discuss five essential things that should be part of every nonprofit or foundation’s website.

 

  • Good Bones

 

  • Ability to update the site (easy-to-use CMS)
  • Runs smooth and is fast
  • Built mobile-first
  • Google Analytics
  • Optimized for search
  • Security
  1.  The Right Messaging
  • Positioning. Clear and concise (rather than we do a bunch of programs).
  • Avoid the internal jargon.
  • Know your audiences and speak to them
  • What is your story? Make us love you more.
  1. Navigation That is Easy to Follow
  • Don’t overwhelm your audience
  • If you have to direct people as to where to find things on your website, you have a navigation issue.
  • Don’t structure your menu like you structure your organization. Your audience doesn’t think in the terms you do.
  • Think like your audience!! How would they be looking for content?
  1.  Professional Design that Reflects Your Organization
  • Just because you are a nonprofit doesn’t mean your site should look outdate.
  • Part of design should be user experience.
  • Hire a professional.
  • Does the website reflect the experience a client/volunteer/member/potential donor has in person? It should!
  1. Grows your impact
  • Websites are often forgotten about, but they are working for your org 24/7
  • Your website is not a flyer or business card
  • What organizational goals do you have tied to your website?
  • The content (messaging and imagery) makes the audience want to engage with your organization, whether it is via volunteering, donating or spreading the word
  • How are you making the case for your organization on an on-going basis?

The Tech Savvy Nonprofit is brought to you by Tiny Blue Sky.

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