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It’s hard to develop a really good elevator pitch. You’ve probably been in this situation. You’re at a networking event, and someone asks you what your product does. Maybe you’ve been trying to clearly convey to potential investors how your product solves a real problem and is better than the competitors. I’ve been there myself. I was running a Lean Canvas workshop a few years ago when the perfect analogy came to me. You know who absolutely nails the sales message in a short amount of time? Infomercials. They’re cheesy. They’re hokey. They julienne fries! But you know what they do really well? SELL PRODUCTS! Go to blog.fullcycleproduct.com to download the free Infomercial Madlib template!

I've distilled all of my research and experience down to these key things that make or break companies. Go to www.fullcycleproduct.com for more great lessons on product development!

In this episode, I teach you how to give your customers what they really want, by creating a scalable feedback engine. I go through all the tools you need to answer these questions: How do my customers think and behave? How can I get my customers to tell me why they do or don't like my product? How do I gather quality feedback at scale? I'll give you recommendations and tools you can leverage at any stage to gather critical customer feedback you can use to drive your product strategy.

In this episode, I interview Adam Cuppy, founder of Coding Zeal, about what it takes to create a great product. You can find out more about him at: https://www.codingzeal.com/Get your FREE copy of my Product Development Toolkit at www.fullcycleproduct.com

In this episode, I discuss game design principles, and how to leverage them to make your product more fun, engaging, and rewarding for your customers. This goes deeper than what you may understand as "gamification". This isn't about tacking on currency or achievements to your product. It's about creating an inherently evolving, progressing, rewarding, and addictive experience.

The top reasons startups fail are:1. They failed to address a real market need (42%)2. They ran out of cash (29%)3. They didn't build the right team (23%)4. They were beaten out by competitors (19%)Find out how you can avoid these game-ending pitfalls.