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If you’re like most entrepreneurs, you know the lifeblood of a business is cashflow. So would that make the heart traffic? This has been a debate for many years since one can’t survive without the other. Yet the debate about which is more important to a business rages on. The second question is which traffic source is the best, especially during hard times? My guest Mark Thompson believes one of the most versatile traffic sources you can have is affiliate traffic and we go deep into why it’s important and why you should be using it today.

We talk about how business for everyone is experiencing a disruption in the states, but what about abroad? Once we moved into a global economy, we partnered with all countries of all nations to buy, sell, and trade goods and services. To think we’d face a worldwide health crisis in our lifetime was unimaginable, but here we are, and to understand just how far this reaches, we traveled half way around the globe to get perspective. Sometimes, we need to hear our neighbors story, and my guest Micheal Baptiste has a story to tell.

The pandemic is changing the face of what entrepreneurship can be. As challenges arise, the people’s needs become take center stage, which means products and services change with it. We’ve seen big companies refocus their brands and messaging to be more socially conscious, but what about the small business companies? These front line heroes don’t make the front page news many times, and The Swift Kick Show strives in being different. We believe in good stories, and our guest Kurenai Kiba tells us how she’s going from fantasy to face mask with her business.

As we experience the pandemic, our business reflects the trying times we face. The full scope of what’s to come is not entirely in view, so we have to pay attention to the world around us and the opportunities we can create. The question is if we are living in a world that’s burning, how do we stay safe, sain, and secure? My guest Thomas H. Clifton joins us to give us perspective on what he sees and how he’s working through the fire.

Nothing is as hard as getting your team to buy into new ideas and processes. The future of your business can be determined by the buy-in of your supporting staff and that can go both north and south. The reality is, without a dedicated team working together as one, innovation and growth are minimized. So how do we combine great minds for an even greater purpose? My guest Alan Samuel Cohen talks us through just what shared purpose is…and how magical it can be.

Families are just like a business. You have to manage your finances. You have to keep your customers happy and wanting more. You have to work with outside individuals to ensure strong relationships. Unlike a business, you have a more personal touch to make everything come together. So how do you blend your business life and your personal life so they can be in harmony? That’s the question we’re answering here, and my guest Nicole Odom-Hardnett not only blends business with her life with precision, but she also does it in a new marriage.

Black Lives Matter.

After a long break, the show returns to a different world.

Just like the name suggests, this is one of the big wishes of most business owners. It’s no secret the lifeblood of a business is cash flow, and having a product or service that meets the needs of your target market could mean you’re thriving or putting up a closed for business sign. While there are many ways to introduce prospects to the work you do, what is the best way to start or improve? That’s the question we plan to answer, and my guest Russ Ruffino broke the code. Let’s all find out what he discovered.

Messaging is more critical than ever for businesses. When a new company starts servicing, the window closes more on being unique in the marketplace. Technology provides more access to ease to demonstrate your why and how, but not every business makes an effort to educate the masses. Content still leads to customer acquisition because the cost of advertising climbs higher and higher, so what is a business owner to do to stay relevant? My guest Daree Allen Nieves is a veteran podcaster and voiceover professional that shares how and why she creates content.

Ok, Boomer! We hear it everywhere, and it's not fair. The baby boomer generation is now at a point of becoming retirees, but some boomers have more left to offer. One of the options is starting a business. The question is what to do with all of the years of experience? Better question...what if you're not a boomer? How can this help you? Great questions and our guest Steve Rosenbaum works with the baby boomers by assisting them in turning those years of experience into a strong business foundation. Good job, Boomer!

If you think the stock game is a man's only club, think again. The movement for financial literacy is growing, and women investors are learning the game and changing the rules. What does this have to do with entrepreneurship? Everything. All entrepreneurs need to diversify their income stream, and it doesn't matter if you're a man or a woman. It only matters where you learn from, and our guest Cassandra Cummings might talk to the ladies more, but she's all about dividends.

Is your branding dull? If it is, it's not your fault. Or maybe it is. That type of real talk is lost in business, and it may be the one thing that hurts your messaging around the world. When you look at the biggest brands, you know who they are. Brand recognition like that is what separates the known from the unknown, but would you be surprised if branding was more of a mental game rather than a visual one? My guest Des Dobreva specializes in taking a brand from basic to Boombastic.

It happens in every entrepreneur's life. You come to a point where all of your hard work is paying off, and the urge to transfer knowledge is calling. Maybe it's mentorship. Perhaps it is speaking to the masses. No matter what it is, you can't deny it. That's the story of many entrepreneurs because one day, the student becomes the master, and masters need students. That cycle of life is real, and my guest AJ Adams walks us through why influence is a vital part of the entrepreneurial journey.

During the weekend of November 1-2, I had the opportunity to speak to a standing-room-only room filled with budding content creators talking about my favorite subject. Media. The funny thing is, while I was teaching principles of monetization, the event was teaching me about hosting a premier, intimate affair. DC Podfest is an event geared towards the education and insights of podcasting within the DC Metro Area. While smaller than most conventions, this event is big on heart, and I walk you through what I learned from being a speaker and an attendee.

On November 3rd, 2016, The Swift Kick Show was born. The show hasn't changed much, and that's  good thing. We all here at SKS want to thank you for listening in each week and being the most critical part of the show. With my special guest, Taniza Holmes-Craggette, we reminisce about what it took to get to year three and what we expect in the future. Enjoy.

The sad truth about life is that it comes to an end. We don't know how or when, but we do know it comes eventually. Not many deaths make it on SKS, but with the passing of John Witherspoon, it was on our minds and hearts. Mr. Witherspoon was a hard-working comedian and actor who's character was larger than life. We dedicated this show to him because, as with all of us, we have great plans that we want more time to complete, yet we can't control that. For every entrepreneur, we all should take note that doing our best when we can is the best we can do. Rest in peace, Pops.

For businesses that fade over time, one of the causes is cashflow. It's been documented in books on business and wealth that diversifying one's business is the key to sustainable revenue but which ventures could we add? The bigger question may be which can we add that doesn't take us away from our primary business? Well, we found one and my guest Leo Piero will discuss why every entrepreneur should have properties in their portfolio.

So I've been away for some time and I miss you all. As an entrepreneur, you get opportunities and some of them take you away from your daily life. I received an opportunity that stretched me out of my comfort zone but was one of the most rewarding experiences I've ever had. In this show, you'll learn what I've been up to and you'll learn a couple of great lessons for you and your business.

It's no mystery starting a business can be tough. The secret to getting where you want to end up begins with understanding where you want to end up. As simple as that sounds, the reality is knowing where to go requires vision than a big imagination to plan the journey. Wouldn't it be helpful to know the starting points so you don't have to tap into your inner child? We think so and our guest Phil M. Jones is one of the best at EXACTLY how to begin.