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How do you use Instagram to get free traffic and leads to your virtual fitness classes? Lindsay Wingate from New Momentum shares her tips for the platform so you can improve your marketing with less spend less time and effort on the platform. Book a Power Hour with Lindsay https://www.newmomentum.co.uk/fit-for-business Lindsay's Instagram Made Easy Course https://www.newmomentum.co.uk/instagram-made-easy -------------------------- TIMESTAMPS 0.41 Where fitness instructors have needed help during the lockdown 3.18 How marketing has changed for fitness instructors 5.05 The reason why fitness instructors fail to make their business work 7.43 An Introduction to Lindsay's Instagram Made Easy Course 8.40 Fix your bad habits on Instagram 12.56 How often should you post on Instagram? 14.31 The difference between a personal and business Instagram account 17.50 Why hashtags are important in posts 21.05 How to create the right content 23.17 Why context is important 25.24 The power of carousel images 27.09 New Instagram features 32.17 What are the next challenges for fitness professionals? 35.50 Why planning is discussing your ideas with others is important. -------------------------- 💻 Want help pivoting your classes online? ✔️ Join the Fitness Video Production help for Fitness Professionals" Facebook Group https://www.facebook.com/groups/FitnessVideoProductionHelpForFitnessProfessionals 📽 Want tips on DIY Video Production for your Fitness Business? ✔️Learn more on our blog: www.sweatlife.co.uk/blog -------------------------- Sweatlife Films specializes in video and video marketing for the health and fitness industry

7 reasons why you shouldn't prioritize streaming live workouts above all else and why the best virtual fitness experience and potential for your business lie with offering both live-stream and on-demand classes. TIMESTAMPS: 1.25 Trading time for money 1.47 Avoiding burnout 2.20 People may have less free time than you think 3.35 Churning out too much content 4.27 Your music license could limit your content's potential 5.00 The risk of stopping workouts 5.55 Past time (live) workouts are hard to promote and sell -------------------------------- The Sweatlife podcast is your guide to video and video marketing in the health and fitness industry Sweatlife Films specializes in video and video marketing for the health and fitness industry http://www.sweatlife.co.uk

Lockdown restrictions to reduce the spread of COVID 19 have hit the fitness industry hard and community fitness classes that would have normally been delivered in halls and hire spaces have been forced to adopt digital solutions online. In this episode, Claire Goodliff explains how the Community Fitness Network has been helping fitness instructors to embrace technology to keep their business running. Since recording this podcast CFN have launched their own podcast Community 100 which you can find on the website https://www.communityfitnessnetwork.org/podcast Join CFN https://www.communityfitnessnetwork.org/ If you’re a fitness instructor who teaches in clubs or the community and you want to start delivering online classes but don’t know how to start then join the 'Fitness Video Production Help for Fitness Instructors' group on Facebook. This group is designed to help you pivot to the online delivery of your classes. There’s loads of free training and the group is full of great members who’ll help to answer your questions. If you enjoyed this episode of the Sweatlife podcast then share it with someone you know and don’t forget to subscribe. --------------------------------------- TIMESTAMPS 0.59 How has the last 6 months affected the community fitness network of instructors? 2.20 How have freelance instructors been supported by the wider industry? 9.45 How have instructor opinions of virtual fitness classes changed? 11.22 The financial benefits of delivering virtual fitness classes 13.00 Should instructors put their prices up to make classes financially viable? 15.31 Are fitness instructors more appreciated now? 17.10 Are operators appreciating their instructors enough? 20.10 Why are instructors shifting to deliver community fitness? 23.38 What is holding instructors back from launching their own ‘brand’? 27.30 Why fitness instructors need structure, goals, and accountability. 31.48 What is the purpose of the Community Fitness Network? 33.18 The new PLUS membership for Community Fitness Network members. 35.05 Claire’s predictions for the industry over the next 12 months. 36.04 Claire’s tips if you’re stuck and procrastinating with your fitness business. 40.40 What's the plan for CFN -over the next 12 months. 42.51 Where instructors can download free resources to help their businesses ---------------------------- The Sweatlife podcast is your guide to video and video marketing in the health and fitness industry Sweatlife Films specializes in video and video marketing for the health and fitness industry http://www.sweatlife.co.uk

The Sweatlife podcast is your guide to video and video marketing in the health and fitness industry. In this episode Will Brereton (Creator of SH1FT, Founder of Ministry of Fit and former Beachbody live and Les Mills International Presenter)shares his thoughts on the future of fitness. Do you need a big budget to produce on-demand fitness workouts? Is apple Fitness + a threat to large fitness brands and freelance instructors? And what should instructors be focusing on right now to make sure their business survives the disruption to the industry? -------------------------- TIMESTAMPS 0.57 – What have you been thinking about over the last 6 months (since lockdown)? 5.25 – What motivates you to help instructors? 7.46 – How has the freelance instructor community been supported over the last 6 months? 9.32 – Whats surprised you the most about the fitness industry in the last 6 months? 11.23 – Is apple fitness a threat? And if so, to who? 14.18 – What advice would you give to instructors going virtual? 17.07 – How should fitpros be prioritising their time and learning right now? 20.15 – What’s the tension been instructors and locations where they teach? 26.08 – What are your predictions for the industry over the next 12 months? 29.03 – What are the 8 things every fitness instructor needs to do in 2020 to future proof their business? -------------------------- The fitness industry has changed forever and if you're not changing with it, you're at risk of getting left behind. But it's not too late if you act now! The hardest part is taking the first step. That's why we've outlined the 8 things you need to do to make that change right now! We know it’s overwhelming, but it doesn’t have to be complicated, you CAN do it and your future self will be SO GLAD you did! https://sh1ftfitness.net/free-guide Fitness Video Production help for Fitness Professionals https://www.facebook.com/groups/FitnessVideoProductionHelpForFitnessProfessionals Learn how to pivot your classes online with loads of free training. ---------------------- Sweatlife Films specializes in video and video marketing for the health and fitness industry http://www.sweatlife.co.uk

In this episode Daniel Macaulay from Brandwave reflects on how video marketing has moved from DVDs on magazine covers to social media platforms. This is a must-listen for anyone planning to run any kind of marketing campaign using video across social media. Learn how the video landscape is changing and why vanity metrics are you worst enemy to measuring the success of campaigns. About Daniel Macaulay Daniel is the Founder & CEO of Brandwave Marketing - one of the world's leading sports marketing consultancies and the chosen agency of many of the sports industry’s leading brands including Adidas, BMW, Scott, Reebok, Les Mills, INEOS, Wiggle, and Salomon. https://www.linkedin.com/in/daniel-macaulay-8871804/ https://brandwavemarketing.com/ **TIMESTAMPS** 06.34 How has the use of video changed since you started Brandwave 12.19 Why project briefs are changing to focus on new KPIs 14.40 The biggest mistakes fitness brands are making with video 17.45 Will the loss of vanity metrics help brands to determine campaign success more effectively 20.50 Why taking risks is more important than copying your competitors 23.00 The marketing challenges start-ups face in the fitness industry 26.30 How do you create customers with content 29.55 Is print advertising dead? 32.00 Why common sense in advertising is fundamental to success 35.15 How the video landscape is changing and challenging brands 36.50 What marketing teams need to do first before launching any advertising campaign 41.24 How to decide what content to make to attract customers 44.47 Daniel’s predictions for video consumption across social media 48.20 Is the era of influencer marketing coming to an end? **THE SWEATLIFE PODCAST** The Sweatlife podcast is your guide to video and video marketing in the health and fitness industry Sweatlife Films specialises in video and video marketing for the health and fitness industry http://www.sweatlife.co.uk

Are you looking to launch, improve or commission a website for your fitness business? In this episode Tom Peyton of Elevate Digital shares his tips to help you get started with websites and the steps you can take to improve your website’s performance. https://elevate-digital-solutions.com/ https://www.linkedin.com/in/tom-peyton1/ **TIMESTAMPS** 8.53 What you need to do before you hire a website designer 16.40 Who should write the copy for your website 19.15 What is tone of voice and why is it important? 22.00 Common mistakes with website in the fitness industry 31.12 What you should have on your website’s homepage 35.40 How to use landing pages 41.40 What is GDPR and is it a big deal? 43.00 Examples of good lead magnets 47.35 Tips to help you build a website on a budget 51.42 How to find free images for your website 54.44 Are websites necessary if you have a Facebook page? 57.08 Why a professional email address is important 59.25 How to choose the right domain name for your business 1.03.39 How to get your website to appear in search results **THE SWEATLIFE PODCAST** The Sweatlife podcast is your guide to video and video marketing in the health and fitness industry Sweatlife Films specialises in video and video marketing for the health and fitness industry http://www.sweatlife.co.uk

Jill woods helps healthcare practices grow their marketing confidence with practical “how to” advice. As a former podiatrist with a background in marketing and PR, Jill is uniquely positioned to help practice owners get to grips with effective marketing strategies. Jill provides FREE marketing advice through her Practice Momentum Facebook Group and has a paid subscription program called The Sombrero Club. Jill’s marketing service for ideas, coaching, and execution. http://www.jillwoods.com/ Join the FREE Practice Momentum Facebook Group for marketing tips and advice https://www.facebook.com/groups/1009080319229084/ Connect with Jill on Linkedin https://www.linkedin.com/in/jillbwoods/?originalSubdomain=uk Practice Momentum on YouTube https://www.youtube.com/user/CrowdConnections/featured **TIMESTAMPS** 1.21 The difference between free and subscription-based content models 3.13 Who is Jill Woods? 4.37 Jill’s Sombrero Club and Facebook group for marketing 5.55 How to collaborate for success 10.05 Why practice owners struggle with digital marketing 11.25 Understanding your target market is essential for effective marketing 13.33 Two ways to identify your perfect customer 16.50 Jill’s beginner’s guide to video 19.42 Jill’s tips for filming videos and creating content ideas 22.46 Create and repurpose content for a simple and successful marketing strategy 26.07 Why restricted organic reach on social media is a good thing 29.00 How to choose the best social media platform for marketing 33.27 What kind of marketing videos work 38.14 Why you shouldn’t delete old videos from YouTube 40.38 How to prioritize the videos you need to create 43.03 Jill’s top tips for YouTube 48.22 Jill’s bullet points checklist for filming videos 49.33 How to end your videos for better engagement 51.02 Don’t be deterred by vanity metrics 53.47 Why Jill uses Linkedin and Instagram for engagement 58.24 Being authentic and creating a brand 1.02.00 How to grab attention with website videos 1.05.43 How to increase your chances of turning an inquiry into a customer 1.08.23 Filtering enquires and picking your clients 1.11.24 Three videos you can make today to launch your video marketing strategy **THE SWEATLIFE PODCAST** The Sweatlife podcast is your guide to video and video marketing in the health and fitness industry Sweatlife Films specialises in video and video marketing for the health and fitness industry www.sweatlife.co.uk

Teresa Wheatley has over 25 years’ experience in group exercise and regularly delivers education for FitPro and YMCAfit. She’s created an online course with FitPro called ‘The A-Z of Elite Teaching’ to help instructors develop the skills to reach their full potential. In this podcast, Teresa shares her advice to help fitness instructors improve their presenting skills for video and live classes. Connect with Teresa on Linkedin http://bit.ly/TeresaWheatley Find out more about her course: The A-Z of Elite Teaching http://bit.ly/A-ZofEliteTeaching https://www.pinnaclegroupexercise.co.uk/ http://www.inspiremyfitness.co.uk/ TIMESTAMPS: 4.20 Why is upskilling and CPD so important? 8.05 Is the standard of new instructors slipping? 12.54 how to use video to get work teaching classes in more clubs 15.05 Why instructors shouldn’t be worried about competition 17.26 What instructors need to create to get more work faster! 20.21 How fitness instructors can avoid it burnout! 27.30 Should instructors consider moving into education to add multiple income streams 29.08 Will video workouts become a popular revenue stream for instructors? 31.21 Are virtual workouts a threat or opportunity? 34.28 The difference between presenting and coaching 35.57 Tips for presenting fitness videos 38.35 Why scripting is important for fitness videos 41.01 Confidence comes through repetition and trusting the filming process 46.18 How to become a better instructor with ‘The A-Z of Elite Teaching’ 50.37 Cueing and word economy for better coaching 54.08 Why videoing yourself is essential to becoming a better instructor 55.57 Why attending other instructors classes is important 57.23 Teresa’s predictions for the fitness industry 1.00.00 Where to find the online course ‘The A-Z of Elite Teaching’ _______________________________ The Sweatlife podcast is your guide to video and video marketing in the health and fitness industry Sweatlife Films specialises in video and video marketing for the health and fitness industry www.sweatlife.co.uk

Is virtual fitness a threat to live classes? What do members really want? COE of Wexer Paul Bowman talks all things digital and explains how virtual fitness technology is evolving to offer more personalized experiences to improve brand loyalty and retention. Timestamps 1.00 The current state of virtual fitness 4.00 Where Wexer began 5.50 Do fitness clubs see the value in creating their own original content for virtual? 9.40 How virtual platforms and streaming grow live participation and create new opportunities for fitness professionals 12.25 How virtual technology helps to keep members brand loyal 14.30 Is virtual an opportunity or threat 18.20 The barriers to virtual fitness and resistance from operators 19.07 The future of virtual fitness is a hybrid 20.43 How virtual technology can be used to improve loyalty and retention 23.16 Clubs that succeed with digital have digital teams 27.10 Why virtual will never replace the social experience of live classes 28.56 The myths of virtual fitness 32.58 How virtual creates rock star instructors 34.09 High production value on-demand videos vs ultra-authentic live streaming The Sweatlife podcast is your guide to video and video marketing in the health and fitness industry Sweatlife Films specialises in video and video marketing for the health and fitness industry www.sweatlife.co.uk

Creating different versions of your product and service videos is a backup plan that can save you precious time and money. Don't make the mistake of producing just one video. What happens if you don't like the music in a year's time or you rebrand your business? Learn the three versions you need to create for every product and service video you create so you can repurpose and refresh content quickly. The Sweatlife podcast is your guide to video and video marketing in the health and fitness industry Sweatlife Films specialises in video and video marketing for the health and fitness industry www.sweatlife.co.uk

How can you make your printed advertising more effective? Putting in the extra effort to make it easy for your audience to take the next step is the secret to a great printed ad. The action you want your target audience to take is part of a transaction of effort. The harder you make it for them the less likely they'll do it. You need to make it easy for them to find out more and reduce the friction of engagement. The Sweatlife podcast is your guide to video and video marketing in the health and fitness industry Sweatlife Films specialises in video and video marketing for the health and fitness industry www.sweatlife.co.uk

It's getting harder for functional training studios to make their classes stand out because the trend has become mainstream and newsfeeds are full of the same content that all looks the same. Learn how video strategy can help accelerate the customer journey so prospects engage with you on a more emotional level. Earning their attention is becoming more difficult, so when you have it, capitalize on their engagement as quickly as possible to connect with them in a more meaningful way. The Sweatlife podcast is your guide to video and video marketing in the health and fitness industry Sweatlife Films specialises in video and video marketing for the health and fitness industry http://www.sweatlife.co.uk

Why are you rushing to create a highlight video for your fitness event when it's just finished? Without a strategy in mind for a specific outcome that supports the next event, you're just wasting money, time and good content! Learn the three things you should with your content immediately after your event and how they will save you time and money. The Sweatlife podcast is your guide to video and video marketing in the health and fitness industry Sweatlife Films specialises in video and video marketing for the health and fitness industry http://www.sweatlife.co.uk

Boutique gyms are on the rise and part of that is because they know how to appreciate great instructor talent. The boom in popularity of new, innovative and exciting programs promises to give instructors a new spotlight to shine. Virtual Fitness isn't a threat to these breed of facilities because they're fueled by live personal interactions and shared social experiences. However, video plays an important in the audition process. In this episode of the podcast learn how to capture a great audition video that will get you noticed. Find out more about the INSTRUCTOR REVOLUTION with EMDUK https://emduk.org/instructor-revolution/

How is video replacing and enhancing communications to improve retention in the fitness industry? In this episode of the Sweatlife podcast I talk to Paul Bedford from the Retention Guru. You’ll learn how strategic video communications can increase the lifespan of members and whether the growing demand for virtual workouts is a threat or an opportunity for facilities. 3.51 Why short video clips can have a big impact on changing behavior. 7.19 How simple welcome videos can replace emails and improve attendance by overcoming simple objections and difficulties accessing facilities. 12.04 Using video in the member journey can help to overcome common issues and avoid confusion and anxiety that could shorten the member lifespan. 18.25 Should gyms try to control how their staff uses social media video? 25.30 How strategic video communications can increase the lifespan of members and lead them to purchase Personal Training. 35.00 Is the battle for the attention of Gen Z worth fighting? Do large scale operators need to up their game to compete with the boutiques? 42.00 Is the growing demand for virtual workouts and live streaming classes a threat or an opportunity to facilities? 49.01 Why aren’t gyms and facilities creating their own virtual workouts? 53.30 There are 7000 facilities in the UK and the penetration rate is nearly 15%, but what does that mean? 56.37 Is the digital arena the new battleground for retention? For more information on Paul and how he can help retention with your gym or facility visit: http://www.retentionguru.co.uk Be quick to get your tickets for this year's Retention Convention takes place at Austen Court, the home of the Institution of Engineering and Technology (IET) in Central Birmingham, on 19 and 20 May 2016. Visit the website for more information. WATCH THE VIDEO HERE: https://vimeo.com/173400135

If you don't know where to start when it comes to commissioning video production for your fitness business - start here! Understanding the 4 stages of video production is the secret to assigning a budget to your video projects and meeting deadlines. http://www.sweatlife.co.uk

The cost of any fitness video production is determined by the time, resources and expertise required to complete the project. Learn why getting the basics right can help you to save money on your next video project. Avoid making rookie mistakes that elevate production costs; waste time; cause you to miss deadlines, and threaten the quality of your final videos. http://www.sweatlife.co.uk