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The Survival Guide for Orthodontists
34 minutes | Jun 22, 2021
We Learn About Grin, a New Remote Monitoring Product
In this 30 minute podcast we speak with Dr. Adam Schulhof about Grin, the remote orthodontic monitoring company he created. Grin is a comprehensive digital platform that provides orthodontic solutions to remotely monitor all types of teeth straightening needs by connecting patients to real orthodontists in their community. This allows orthodontists to remotely monitor their patients for routine visits. Adam guides Grin’s orthodontic global vision, oversees appliance design, and spearheads industry partnerships. In this episode, we address other important topics like: Why and how Dr. Schulhof got the idea to create Grin Benefits that remote monitoring solutions bring to patients and orthodontic offices The effect that Covid-19 had on Grin’s development What does the future of orthodontics and dentistry look like, and how do products like Grin helps us get there Advice Dr. Schulhof would give anyone who is thinking about entering our speciality Dr. Adam Schulhof, Grin Founder and CEO, combines more than two decades of orthodontic expertise: which includes pioneering the latest innovations in orthodontic technology. Grin is a comprehensive digital platform that provides remote orthodontic solutions for all types of teeth straightening needs by connecting patients to real orthodontists in their community. Dr. Schulhof is also a practicing orthodontist with offices in NJ and NYC. He graduated with high honors from the University of Medicine and Dentistry of New Jersey and received his specialty training from Columbia University.
26 minutes | Jun 9, 2021
Selling Your Practice: Talking With Brad Kucharo, CPA
In this 30 minute podcast, we speak about selling your practice with financial expert Brad Kucharo from John McGill & Company who is returning to the show as our guest. Brad talks about some of the things he looks for when an orthodontist approaches him with the question if it’s time to sell. He assesses not only their financial situation but asks if they are psychologically and socially ready to retire after decades in practice. In this episode, we address other important topics like: How important is it to keep the numbers at your practice going up before you sell? What should an orthodontist do if they are solicited by a DSO or broker? How do the potential tax increases affect an orthodontist’s decision to sell their practice? Brad Kucharo is both a Certified Public Accountant and Certified Financial Planner and has been providing customized tax and business planning services exclusively for the dental profession since 2007. He has helped over 500 dentists and specialists across the country plan for financial independence, reduced stress and greater peace of mind. Brad also developed and directs John McGill & Company’s comprehensive “Planning for Retirement” service. He formerly worked at Price Waterhouse Coopers and is a current member of the American Institute of CPA’s and the North Carolina Association of Certified public accountants.
33 minutes | Apr 20, 2021
Talking With Sue Hanen About Hidden Practice Metrics to Improve Performance
In this 30 minute podcast we speak with Sue Hanen, an orthodontic consultant and life coach with more than 20 years experience. With extensive knowledge of the business of orthodontics, her focus is to create the certainty, clarity, and connection your team desires with sustainable operating systems. We also cover important topics like: The four hidden gems - metrics you should be tracking: No show percentage, Emergency visits, Retention visits, and Overtreatment time How to manage these metrics to recapture your time to invest those hours in however you want Helping practices discover the leading indicators to avoid disaster What will happen with virtual appointments and exams post-Covid Sue Hanen has helped hundreds of clients bring order to chaos with diligent fact-finding, strategic planning, and follow-through. By developing healthy practice metrics, and clarity of goals, she has decreased stress and helped reach targets. Sue is an iPEC Certified Professional Coach, a Kolbe Certified Consultant, and loves to identify team members' strengths and natural talents to enhance job satisfaction and longevity.
32 minutes | Mar 16, 2021
Talking With Chris Bentsen About What’s Next For Solo Orthodontic Practices
In this 30 minute podcast we speak with Chris Bentsen, a partner at Bentson Copple & Associates, a company that performs practice valuations, providing recruiting services, and negotiating transactions with both buyers and sellers. He also serves as Editor-in-Chief of the Bentson Copple reSource, a quarterly newsletter focused on the business aspects of running a successful orthodontic practice. Chris has consulted with a thousand orthodontic practices during his 30-year career. We speak with Chris about the changes brought about in the industry since the pandemic first shut down practices across the country last year. We also cover important topics like: How an accelerate to digital has become the most enduring effect from pandemic for orthodontic practice owners Advice for graduating orthodontists choosing between a position at a group practice, a DSO, or joining a solo practice Solo practices capitalizing on the direct-to-consumer market with digital marketing Making up for lost production and cash flow due to Covid-19 shutdowns Chris Bentsen is a partner at Bentson Copple & Associates based in Greensboro, North Carolina. The company serves the orthodontic community by performing practice valuations, providing recruiting services, and negotiating transactions with both buyers and sellers. Chris has authored dozens of articles published on the business of orthodontics in numerous orthodontic publications. He also serves as Editor-in-Chief of the Bentson Copple reSource, a quarterly newsletter focused on the business aspects of running a successful orthodontic practice. For show notes and more: pplpractice.com
31 minutes | Feb 16, 2021
Talking With Amir Abolfathi About How Technology Gives Orthos Control Over Production, Process, & Costs
In this 30 minute podcast we speak with Amir Abolfathi, the CEO and Cofounder of uLab Systems, developer of the next generation uSmile system that gives orthodontists control over treatment planning and processes while reducing their lab costs. Amir describes uLab Systems as a company that develops a suite of products for orthodontic tools: aligners, brackets and other hybrid systems. Computational power has increased exponentially, allowing orthos to now use a laptop computer to design treatments on systems like uSmile and then either send specs to the company’s manufacturing center or produce in-house with a 3D printer. We also cover important topics like: How AI and machine learning simplifies production and treatment planning technology for orthodontists Addressing pain points that orthodontists face with future technological features Using a products like uLab Systems offers to lower patient costs Amir Abolfathi has over 30 years of experience founding, building, and managing medical device companies. He is currently CEO and Cofounder of uLab Systems, the developer of the next generation uSmile aligner system. Prior to uLab, Amir was a founding member of Tusker Medical which was acquired by Smith & Nephew in 2020. He also was a founding member of EndoTex Interventional Systems and Embolic Protection, Inc which both were sold to Boston Scientific. Amir was the Executive Vice President of Research and Development at Align Technology, creator of Invisalign. He has held various management and engineering positions at Pfizer, Guidant, and Baxter-Edwards and has over 100+ issued patents. For show notes and more: pplpractice.com
39 minutes | Jan 22, 2021
Talking With Dr. Keith Dressler About Changes in How Our Target Audience Communicates
In this podcast episode, we invite Dr. Keith Dressler, CEO of Rhinogram, a cloud-based, HIPAA-compliant telehealth communications system, about how the communication style of our target audience has changed. We dig into how orthodontists need to adapt to speak with patients in the future with Dr. Dressler. By evolving communication to partly virtual means orthodontists can increase profitability. Covid has made us all take a hard look at how we reconfigure our practices physically and our processes, providing a forced test case on going virtual. We also cover important topics like: Marketing strategies to help practices acquire new patients Opening up your practice to a larger service area Telegraphing benefits to the patient of new orthodontic technology through marketing New features coming to Rhinogram this year Importance of patient consent in text communication beyond HIPAA Dr. Keith Dressler is the CEO of Rhinogram, a cloud-based, HIPAA-compliant telehealth communications system. He has more than 35 years of experience in private orthodontic practice and currently serves on the advisory board of the American Teledentistry Association. He is also an avid entrepreneur. In 2000 Dr. Dressler co-founded OrthoBanc and in 1998 he co-founded Elite Physician Services, a national healthcare patient finance company. For show notes and more: pplpractice.com
33 minutes | Dec 9, 2020
Talking With Brad Kucharo About Financial Advice For Orthodontists
In this episode: Dr. Leon Klempner and Amy Epstein invited Brad Kucharo, a Certified Public Accountant and Certified Financial Planner from John McGill & Company, to the podcast to give us some financial tips and advice for orthodontics. This is especially timely as businesses plan their end of the year tax strategies, the recent change in the presidential administration, and the ongoing effects of the pandemic, specifically for practices that took Paycheck Protection Program (PPP) loans in 2020. In this episode, we cover some important topics like: Statistics about practice performance over the last seven months after Covid Preparation for PPP loan forgiveness and the Provider Relief Funds filing Financial advice in case orthodontists again have to stop seeing patients in-person for any length of time How potential tax law changes under President-elect Biden will impact orthodontists Last-minute 2020 tax planning strategies and advice Brad Kucharo is both a Certified Public Accountant and Certified Financial Planner and has been providing customized tax and business planning services exclusively for the dental profession since 2007. He has helped over 500 dentists and specialists across the country plan for financial independence reduced stress and greater peace of mind. Brad also developed and directs John McGill & Company’s comprehensive “Planning for Retirement” service. He formerly worked at Price Waterhouse Coopers and is a current member of the American Institute of CPA’s and the North Carolina Association of Certified public accountants. For show notes and more: pplpractice.com
39 minutes | Oct 15, 2020
Talking with Joe Hogan From Align Technology
Dr. Leon Klempner and Amy Epstein invited Align’s President & CEO Joseph Hogan back to the podcast to talk about the future of orthodontics. Joseph is adept at taking advantage of the opportunities for advanced technology to increase market share in the medical industry. He brought his expertise from the Healthcare division at GE to Align Technology. In this 30-minute podcast we speak to Joseph about the digital transformation in orthodontics. We cover many topics including: What is driving this digital transformation in orthodontics? How COVID-19 created the need for virtual consultation applications Adjustments that Align Technologies made to help orthodontists during the pandemic Marketing plans for Align Technologies to promote Invisalign for orthodontic partners The genesis of the new Invisalign Stickables product Listener Question: Is there a future for the now-closed Invisalign retail outlets? Joseph Hogan joined Align in June 2015 as President, Chief Executive Officer, and a Director of Align Technology. Mr. Hogan has extensive experience leading large companies, including CEO roles at ABB, a global power and automation technologies company based in Zurich, Switzerland and GE Healthcare. For show notes and more: pplpractice.com
32 minutes | Sep 22, 2020
Best of The Survival Guide for Orthodontists Podcast
In the past year and a half we have had over 10,000 downloads of our podcast. This month we are doing a “best of” episode where we feature a few highlights form our previous podcast episodes including great guests like Dr. Jonathan Nicozisis, of the Aligner Fellowship Institute; Landy Chase, president and CEO Ortho Yes; Mark van Weelde, Vice President of Global Sales and Marketing at Dental Marketing; Chris Bentson, a partner in Bentson Copple & Associates; and many more. For show notes & more: https://pplpractice.com/episode-18/
32 minutes | Aug 25, 2020
Talking With Stephen Kaufman, Attorney
During this 30-minute podcast episode, we speak with Stephen Kaufman, head of the Wright, Constable & Skeen LLP healthcare law group. Steve discusses how orthodontists should approach new employment opportunities and negotiating contracts with employers. We also touch on the new legalities surrounding COVID-19 and take a question from a listener. For show notes & more: https://pplpractice.com/podcast/
27 minutes | Jul 14, 2020
Talking with Greg Pellegrom, CEO of SmileSnap
During this 30-minute podcast episode we speak with Greg Pellegrom, CEO of SmileSnap, a company that develops software for virtual dental consultations that integrates with your current workflow. We talk about how technology that promoted online, remote appointments provided a lifeline for offices and patients during the COVID-19 pandemic but also extends beyond this use to the future of orthodontic practice. For show notes & more: http://pplpractice.com/episode-16/
25 minutes | Jun 16, 2020
Talking with Dr. Alfred Griffin III
During this podcast we speak with Dr. Alfred Griffin III, Founder and CEO of LightForce Orthodontics, a 3D printing, orthodontic insight and digital treatment company. Personalized healthcare is a trending topic in the medical industry and orthodontics is no exception. In this episode we touch on how to use LightForce to increase efficiency in treatment and customized care. LightForce is a technique more than a product and we discuss what makes it different. For show notes and more: pplpractice.com
23 minutes | May 12, 2020
Talking With Amy Demas
We speak with Amy Demas, president of Communicating Excellence, about the importance of practice communication for your front office. In the new normal, best practices for communication are vital as your staff will be overburdened with new and current patients asking questions about scheduling appointments, navigating your practice’s changes to accommodate social distancing and safety, and transitioning from all virtual appointments. For show notes and more: https://pplpractice.com/podcast/
30 minutes | Apr 28, 2020
Talking With Joan Garbo
We speak with Jooan Garbo, a premier change agent for orthodontic practices. Over the past 30 years Joan has led over 2,000 seminars in effective communication and relationship skills, team-building, and customer service. She empowers dental teams in the areas of communication and leadership with her insightful and humorous presentations. Her high energy level and enthusiasm inspire people to action, giving them a renewed sense of purpose and the resources for motivation.
27 minutes | Mar 18, 2020
Survival Strategies for Orthodontists During Coronavirus Crisis
Our podcast is a special one to address the coronavirus COVID-19 crisis and how it is affecting the orthodontic industry. Our industry relies on in-patient treatment to be effective - there is no getting around that. But we can help mitigate the impact it has on our patients as we practice safe social distancing and even temporarily close our offices. Part of that strategy includes telehealth technologies to help you continue to serve your current patients and even attract new ones. The White House Coronavirus Task Force and the AAO recommends that the public postpone all elective dental visits to help flatten the curve. In this podcast we talk about our strategies to help orthodontists get through this crisis and we speak with Dental Monitoring CEO & Founder Philippe Salah.
27 minutes | Mar 3, 2020
Talking with Dr. Bill Layman
In this 30-minute episode we speak with Dr. Bill Layman about how to build an orthodontic practice that can capture the easy aligner cases and make them profitable through available in-house technology. Dr. Layman is a board certified orthodontist practicing in Clearwater, FL who advises practices on this very subject. Direct to consumer aligner companies are spending $300MM annually on marketing directly to patients. As distasteful as that is to many orthodontists, they are creating a market - a desire among patients to get their teeth straightened. In this episode we discuss in detail about the printing technology to install in your practice and the cost factors involved to create a fully digital workflows that eliminates the need for impressions, reducing the reliance on outside aligner companies. Topics covered also include: Strategy of marketing to attract the retreats and the limited treatment cases - by lowering your price point while also lowering you aligner overhead you can increase your profitability Nitty-gritty details of the different available in-house 3D printers Three qualities to look for in choosing an in-house 3D printer How to choose the right software for your in-house aligner treatment cases What next generation technological breakthrough in 3D printing is on the horizon Marketing your fully digital practice to attract more cases About Our Guest: Dr. Bill Layman was raised in a small Virginia farm town, and worked during high school as a farmhand, loaded dog feed, mowed church lawns, and pumped gas. He used his wages to help pay for his braces — an experience that set him on the path to becoming an orthodontist. After graduating from The Citadel with a Bachelor of Science in biology, cum laude, Dr. Bill served as a paratrooper with the Army’s 82nd Airborne. While in dental school at the Medical University of South Carolina, he was elected and served four years as class president while earning his Doctorate of Dental Medicine. As an orthodontic resident at Vanderbilt University, he was part of the cleft palate and cranio-facial anomalies team and received extensive training in the dental treatments of obstructive sleep apnea. Dr. Bill was also chosen by his classmates and faculty to serve as chief resident. Dr. Bill has also recently completed his Masters of Business Administration at the Wharton School, University of Pennsylvania where he received the Ben Franklin award. The Ben Franklin award is voted on by one's peers as the student recognized for their leadership contributions to the class.
39 minutes | Feb 6, 2020
Talking With Dr. David Sarver
We speak with Dr. David Sarver, an orthodontist with his own practice in Alabama, author of multiple books on the industry including a new release coming out February 2020, and a prolific speaker with over 400 engagements under his belt in the United States, Europe, Australia and the Middle and the Far East. He also played Division 1 basketball in college. Dr. Sarver talks to us about his unique take on building trust in a practice for both the young clinician and the established orthodontist. Topics covered also include: Thoughts on differentiating a practice based on quality and trust Considering the aging smile in your treatment plan The value both clinically and as a marketing tool of bringing patients back over the years for follow up appointments Personal growth and knowledge needed to bring the highest quality care to your patients About Our Guest: Dr. Sarver received his DMD from The University of Alabama School of Dentistry and M.S. in Orthodontics from the University of North Carolina in 1979. He is a Diplomate of the American Board of Orthodontics, a member of the Edward H. Angle Society of Orthodontists, a Fellow in both the International and American Colleges of Dentists and is a Fellow of the American Academy of Esthetic Dentistry. In addition to his private practice, Dr. Sarver’s book, "Esthetics in Orthodontics and Orthognathic Surgery" was published in September 1998. He is also co-author (with Dr. Proffit and White) of the surgical text “Contemporary Treatment of Dentofacial Deformity), and is co-author the 4th and 5th editions of Proffit’s classic textbook “Contemporary Orthodontics”. He has given more than 300 professional presentations in the United States, Europe, Australia and the Middle and the Far East. Resources: https://sarverortho.com/
34 minutes | Jan 7, 2020
Talking with Landy Chase
In this episode: We speak with Landy Chase, president and CEO Ortho Yes, an orthodontic business consultancy that specializes in training practices how to increase their start rates with effective and detailed procedures for all members of the office staff. He is also an author of five books on the subject, In this episode we speak with Landy about how your office can start more cases and improve overall conversion rates. The secret? It’s not improving the performance of your Treatment Coordinator but how the doctor communicates the value of treatment to prospective patients. Topics covered also include: The skills to look for in hiring a Treatment Coordinator How to structure an effective initial consultation with your TC How orthodontists can compete with “Big Ortho.” About Our Guest: Landy Chase is a practice consultant and award-winning author and speaker who specializes in training orthodontic practices to increase the start rate of prospective patients. He provides highly effective, detailed procedures for doctors, TCs and staff to attract and acquire new orthodontic patients for client practices. He works exclusively within the orthodontic profession as a trainer, consultant and coach and has been a featured speaker at numerous study clubs around the United States. He has worked personally with over 100 client practices in just the last three years. Resources: Orthoyes.com
27 minutes | Dec 3, 2019
Talking with Charlene White
We speak with Charlene White, owner of Progressive Concepts, an orthodontic practice management consultant with over 35 years of experience helping to improve practice performance. In this episode, Charlene gives us her advice on how she evaluates a practice and optimizes systems to improve efficiency and profitability. Topics covered include: Some examples of the KPIs Charlene looks for when evaluating a practice’s performance and how they can be improved Importance of pivoting a practice from depending on referral flow to direct-to-market strategies Tips to for a healthy recall system Building a peak performance team The most important thing to help you dramatically increase patient starts
30 minutes | Nov 5, 2019
Talking with Mark van Weelde of DM
We speak with Mark van Weelde, Vice President of Global Sales and Marketing at Dental Marketing (DM), a transformative medical technology company that allows patients and orthodontists to communicate remotely to closely monitor treatment. In this episode, we address the role DM can play in helping orthodontists compete with direct-to-consumer companies and how technology allows us to fill a gap in the marketplace providing the patient the convenience and speed they are looking for. We also address a concern of orthodontists that AI might detract from their role as a specialist.
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