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Successful Fashion Freelancer

192 Episodes

7 minutes | Jan 3, 2023
SFF174: Podcast Updates (and free LIVE training!)
This episode is a little bit different than our normal episodes. In this episode, I’m going to talk about some of the amazing benefits of being your own boss while sharing some announcements about the podcast.  You’ll also get to hear some very exciting news about an upcoming event that we are pumped about!    For the complete show notes, including links to the resources mentioned, head over to Successful Fashion Designer!
60 minutes | Dec 19, 2022
SFF173: Fashion Freelancer Q&A: How to Ask for Referrals to Get Consistent Income
Referrals are one of the best ways to grow your freelance business but they don’t just fall in your lap!  If you’ve ever struggled with the confidence to ask for a referral or have trouble finding the right time or words to say, then this episode is for you!  Meghan is joining me as we dig into her referral strategy to discover what’s working, what’s not, and what could be improved. You’ll also hear Meghan share her challenges of asking for more work and being afraid of taking on anything outside of her comfort zone.  Between being a mom and working on her freelance career, Meghan has some legit questions about how to overcome the fears of asking for referrals and overcoming her comfort zone.  Listen in to learn effective strategies for being confident and taking the right steps to ask for referrals to get consistent income. For the complete show notes, including links to the resources mentioned, head over to Successful Fashion Designer!
75 minutes | Dec 5, 2022
SFF172: How This Freelance Fashion Designer Landed a $10k Project on Upwork
We love all of the great things being a freelancer has to offer, but what about the tasks that seem really intimidating? In this episode, Stayce and I are jumping into these intimidating tasks head first (literally…we’re going to be tackling mindset!)     Find out how Stayce wraps her mind around tackling some of these intimidating tasks and landed a $10k project on Upwork!  Join us as she talks us through the very strategies that she used to pitch to that client, get them on a phone call, and put the proposal together to land the project and how you can, too! For the complete show notes, including links to the resources mentioned, head over to Successful Fashion Designer!
31 minutes | Nov 21, 2022
SFF171: Fashion Freelancer Q&A: WTF Do I Put In A Tech Pack Portfolio?
We’ve all been there – struggling to figure out what in the world to include in your tech pack portfolio, what NOT to include, what’s relevant and irrelevant… That’s why Christina and I work through exactly what her goals are and how to create the optimal portfolio to attract the right brands while doing the work that Christina loves! You’ll also hear about Christina’s struggles figuring out what aesthetic to pursue, since she was told she wouldn’t find work in the industry that she loves. Listen in on why I think this could actually be a really amazing opportunity for Christina to find clients and brands while not compromising on the work she’s passionate about.  For the complete show notes, including links to the resources mentioned, head over to Successful Fashion Designer!
54 minutes | Nov 7, 2022
SFF170: From Factory Worker to Successful Fashion Freelancer
On this episode of the Successful Fashion Freelancer Podcast, we bring on Darci, who took an interest to sewing at a young age and followed her interests to fashion school. But, after moving to Florida, USA she quickly found that the only market for her skillset was in factories as a seamstress. This didn’t stop her from continuing her education, since along the way, she picked up crucial skills in software for patternmaking, started listening to the SFF podcast, and took a few of Heidi’s courses. Then? She took the leap and QUIT her job to pursue fashion freelancing. Listen in to hear about Darci’s journey in more detail including her struggles in confidence with business skills, English as a second language, navigating projects, and how she started getting clients. Plus, she did all of this with NO formal portfolio! For the complete show notes, including links to the resources mentioned, head over to Successful Fashion Designer!
13 minutes | Oct 24, 2022
SFF169: Fashion Freelancer Q&A: When Brands Keep Saying "Not Now, Maybe Later"
Have you ever wondered how much is too much when reaching out to brands? You want to be a proactive freelancer and let it be known that you’re available for projects, but the clients keep giving you the old “not now, maybe later” and you don’t want to be overbearing…What do you do?  This episode of the Successful Fashion Freelancer podcast is a clip from a Strategy Session I have with FAST: Freelance Accelerator student Renée, and we work on verbiage and strategies for keeping in touch with brands in a sustainable way, while not turning them off from over-outreach.  For the complete show notes, including links to the resources mentioned, head over to Successful Fashion Designer!
67 minutes | Oct 10, 2022
SFF168: How This Freelancer Quadrupled Her Income (and took 2 months off)
Can you imagine having the flexibility and resources to just simply… take 2 months off from work? Well, in this episode of the Successful Fashion Freelancer podcast, I bring back a former FAST: Freelance Accelerator student and we discuss how she did just that. And get this: she funded it by quadrupling her income as a freelancer in the first half of this year alone! Definitely take a listen with Alexandra as we discuss how she accomplished this as well as the personal and philosophical growth she experienced as a freelancer. (Spoiler alert: she lives her life on her own terms!)  For the complete show notes, including links to the resources mentioned, head over to Successful Fashion Designer!
26 minutes | Sep 26, 2022
SFF 167: Fashion Freelancer Q&A: Project Pricing Hacks (So You Don't Undercharge)
One of the most common topics students ask on freelancing in fashion is pricing. Do you charge hourly or by project? How do you know you’re getting paid enough? What do you tell clients when you end up working more than expected? If you can relate to any of these questions, this episode is for you. In this strategy session with Laetitia, a lingerie designer from France, we discuss these issues and work through strategies that help you make sure your project prices are up to par, and that you don’t undercharge when you end up doing more work on the project than expected. For the complete show notes, including links to the resources mentioned, head over to Successful Fashion Designer!
65 minutes | Sep 12, 2022
SFF 166: This Fashion Freelance Changed ONE Thing On LinkedIn and Got More Clients
You’ve tried everything to get clients – Upwork, cold pitching, you name it. In this interview with Aashika, she shares the same sentiment and advice on how she handles this hardship. She also shares literally ONE thing that she changed on LinkedIn that not only got her more clients, but made them approach her! Plus, keep listening for some valuable tips and transparent experiences on charging wages based in India, including getting a fair wage both inside and outside of India.  For the complete show notes, including links to the resources mentioned, head over to Successful Fashion Designer!
62 minutes | Aug 29, 2022
SFF165: Fashion Freelancer Q&A: Balancing Motherhood, Work and Freelancing
We can all agree that no matter what you have going on – life can get really busy sometimes. Between your job(s), freelancing, social life, family life – the list goes on – it can get so difficult to keep track of everything while building a freelance fashion career. Productivity and time management skills are quintessential to your success in the fashion industry and beyond, so this is a major talking point on today’s episode of the Successful Fashion Freelancer podcast.  While pregnant with her second child and already raising a 3 year old, working, and freelancing, Lindsey knows how crazy life can get. We cover advice on balancing your career and family responsibilities mom-to-mom, as well as all things fashion freelancing – including finding your niche, searching for clients, and refining your pitches to make yourself more attractive to a brand while needing to do less customer research. For the complete show notes, including links to the resources mentioned, head over to Successful Fashion Designer!
64 minutes | Aug 15, 2022
SFF164: Breaking Back Into Fashion After Burnout
There are millions of reasons we might leave the fashion industry – burn out, starting a family, a big move, or just life in general… And I often find people asking if it’s possible to break back into the industry, whether they’re too outdated and not up with the trends, or that they don’t know the latest software. In this episode of the Success Fashion Freelancer podcast, I’m here to tell you that it’s TOTALLY possible, and how one of my former students did it. In this episode I interview Kate Knight, a cashmere sweater designer who took a whopping 10 year long break from fashion after pursuing a different career and having a daughter. Now, she’s killing the game – and we walk through the challenges she faced and the strategies she’s used to break back into fashion. For the complete show notes, including links to the resources mentioned, head over to Successful Fashion Designer!
58 minutes | Aug 1, 2022
SFF163: Why Undercharging Is Killing Your Freelance Career
Setting your rates is one of the hardest aspects of freelancing, and it might be holding you back. Such was the case of Chad Robertson, a freelancer who was severely undercharging for his services in the book editing and formatting industry. After Heidi hired him for a freelance job to edit her first book, Chad followed her advice to raise his rates and turned his annual earnings from $20,000 a year to a whopping $100,000! In this episode, we discuss how Heidi found Chad through his niche, the conversation they held about his rates, and how that turned his earnings into a 6-figure income. While it’s not the fashion world, Chad’s story is inspiring and relatable for all freelancers as he had to overcome mental barriers to raising his rates and finding the confidence to charge what he was worth.  TRIGGER WARNING: Chad discusses his early career as an immigration paralegal and touches on sensitive topics including severe poverty, suicide, and family separation. To skip this conversation, start listening at 11:50 into the episode.  For the complete show notes, including links to the resources mentioned, head over to Successful Fashion Designer!
52 minutes | Jul 18, 2022
SFF162: Fashion Freelancer Q&A: Tips On Getting Started Without Experience
Everyone has to start somewhere in the fashion world. In this episode of the Successful Fashion Freelancer podcast, you’ll get to know Kayla Marshall – a fashion freelancer who didn’t go to fashion school, is totally self taught, and doesn’t have any formal industry experience. This can be suuuper daunting, but together we will talk through some great tips for getting started as a freelancer! Plus, it can be hard to know when you’re “ready” to start offering skills to clients you aren’t 100% confident about. You’ll hear some valuable advice on ways to learn these skills such as creating tech packs, fashion flats, and using Adobe Illustrator, which will help you gain some confidence on offering new skills such as pattern making to clients. For the complete show notes, including links to the resources mentioned, head over to Successful Fashion Designer!
51 minutes | Jun 20, 2022
SFF161: Starting a Brand vs Freelancing: Which Is Better?
Starting your own brand is the dream for many – but it’s not a walk in the park. In this episode of the SFF podcast, Sofia Luzon recalls the late nights of sewing, packing & shipping, talking with suppliers, and more sewing for her lingerie brand. Not only was it overwhelming, but it took 5 years of dedicated work for Sofia to even pay herself – and even that was less than minimum wage! Then, after attending our Freelance Week last year and learning from some of my free resources, Sofia decided to dip her toes into the world of fashion freelancing. After creating a portfolio, an account on Upwork, and working up the courage to start pitching, she had her first client in just 10 days. Not only is she in complete control of her work life, but she is consulting for brands and hasn’t been without a project since.  Listen to this episode to learn how Sofia started her career, and you might want to rethink your journey in starting a brand. Plus, get tips on how Sofia found clients, sent pitches, and gained confidence to have a sustainable income as a fashion freelancer.  For the complete show notes, including links to the resources mentioned, head over to Successful Fashion Designer!
63 minutes | Jun 6, 2022
SFF159: Fashion Freelancer Q&A: How to Pick a Niche for Surface Pattern Designers (plus more on pitching & pricing)
Surface pattern design is a broad category that includes textile design and print and pattern design for all sorts of applications, from dishware to packaging to office supplies. If you’ve been listening to the SFF podcast for long, you know how important niching down is for finding freelance clients. But in such a diverse specialty, figuring out what to focus on can be a big challenge!   In this episode, I walk surface pattern designer Rachelle Fields through choosing the niche she wants to focus on. Then we go on to talk about pricing, and what to include in a textile design contract so both you and your client walk away happy. For the complete show notes, including links to the resources mentioned, head over to Successful Fashion Designer!
13 minutes | May 23, 2022
SFF159: What Does a Freelance Fashion Designer Do? (It may surprise you!)
If you’re interested in freelancing in the fashion industry, but you don’t know where to start, this one’s for you! Learn what services freelancers can offer (spoiler alert: It’s way more than just “design”!), how to decide what YOUR services should be, and the secret that makes getting started as a freelancer 10X easier! Plus, get inspired by stories of real-life Successful Fashion Freelancers who are loving their flexible careers in fashion.  For the complete show notes, including links to the resources mentioned, head over to Successful Fashion Designer!
55 minutes | May 9, 2022
SFF158: How this Freelance Textile Designer Outearned Her Salary (in her first year of freelancing)
Struggling to find a job (even after attending a respected fashion school)? Stuck at a job that sucks the joy out of life (but feel like it’s your only option)? Laid off (and not sure if fashion is worth the struggle anymore)? If you’re fed up with the fashion industry, but don’t want to give up on the work you love, this episode is for you!    If any of those situations sound familiar, Textile Designer and Successful Fashion Freelancer Katerina Dimovska has been there too. But her transformational story is proof that you don’t have to leave the fashion industry to have creative, fulfilling work that lights you up! Now she’s earning more than she did in her full time job, she has the freedom to travel between her family in Macedonia and her partner in Italy, and she’s finally doing work she truly loves.  For the complete show notes, including links to the resources mentioned, head over to Successful Fashion Designer!
50 minutes | Apr 25, 2022
SFF157: Fashion Freelancer Q&A: What to Do When a Client Ghosts Me (and how to charge for meetings + phone calls)
Are you charging too much as a fashion freelancer? Money is one of the most awkward subjects for many newer fashion freelancers, and a fair rate can deter some clients. But your time is valuable! If you’re setting or raising your freelance rates and worried that charging what you’re worth will scare potential clients away, this one’s for you. Listen for tips on how to avoid this tough scenario, and to learn why losing freelance clients because of your rate might not be a bad thing! For the complete show notes, including links to the resources mentioned, head over to Successful Fashion Designer!
72 minutes | Apr 11, 2022
SFF156: How to Source Fabrics for Your Freelance Clients
Whether you’re new to the fashion industry or you’ve only worked for bigger brands, sourcing fabrics and trims for smaller brands can be a daunting task for many freelancers. How do you find fabric suppliers with low minimums? How do you know if a fabric supplier is any good? And what are the basic steps to buying fabric for a small fashion brand? In this episode of the Successful Fashion Freelancer Podcast, I’m once again chatting with Jay Arbetman, the founder of The Sourcing District. Since he started helping out with the family coat business at age 14, Jay has accumulated 50 years of experience in the fashion industry. A lot has changed since the last time I interviewed him in 2017, especially when it comes to startup brands, sustainability, and freelancing in fashion.  Don’t miss The Complete Guide to Sourcing Fabric with Low Minimums. And for the complete show notes and links to all the resources mentioned, head over to Successful Fashion Designer!
64 minutes | Mar 28, 2022
SFF155: Fashion Freelancer Q&A: I Have 15 Clients and Am on the Struggle Bus
On the surface, it sounds like Krystal has it all—a thriving freelance biz, FIFTEEN solid clients, and a connection that regularly sends her more work. The problem? Her 15 clients are all in different niches, from hunting & fishing to swimwear to golf. Krystal’s killing it and her clients love her, but switching between so many different categories leaves her feeling scattered, disorganized, and frantic. She wants to niche down and do the work she’s most excited about, but how do you tell good clients that you’re letting them go? And how do you find the time to update your portfolio, find potential clients in your new niche, and pitch when you already have more on your plate than you can handle? Listen to this Freelance Strategy Session for actionable advice on how to offboard freelance clients in a way that leaves them feeling great, how to change your niche, the different kinds of brands that hire freelancers and tips on finding them, avoiding permalance roles, and more.  For the complete show notes, including links to the resources mentioned, head over to Successful Fashion Designer!
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