49 minutes | Feb 9, 2020

Starting a Family Business w/ Fernando Diaz

On this episode I speak with entrepreneur and coffee professional, Fernando Diaz. Fernando has coffee in his DNA: his family have owned and operated coffee farms in Oaxaca Mexico for over 100 years. In 2014 Fernando founded Proyecto Diaz Coffee, a coffee roasting company representing his family's culture, legacy and history. Fernando and I discuss the hustle of starting your own business, working with family and what it takes to succeed. Tweet me! @stevejimdave
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