59 minutes | Jan 12, 2020

Perception vs Actual w/ Kelly Sanchez

On this episode I speak with specialty coffee professional, Kelly Sanchez. Kelly is a licensed Q Arabica Grader and has worked for Blue Bottle Coffee for eight years. Over the years he has specialized in quality control, data analysis, barista training and research and development. Kelly and I discuss perceived quality vs actual quality of coffee and how every aspect of the consumer experience can potentially contribute to a person’s idea of what coffee really is. Tweet me! @stevejimdave
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