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The Startup Jungle Podcast
30 minutes | Jul 8, 2014
SUJ 031 Arjun Arora: Retargeting with Retargeter
Arjun Arora is the founder of ReTargeter, Angel Investor, and a startup adviser. Watch The Podcast Below Show Notes Retargeting is defined as "technology"."ReTargeted" - the goal of democratizing the technology to be accessible to everyone. Setting the right culture, the right vision, and right values are the most important aspects of retargeting. First step to start retargeting is to identify your audience; next is figure the "Creatives" to show the audience. Key to successful retargeting? Alignment between the audience and the creative. Create different segments to handle different parts of your marketing funnel. Retargeting works best with content marketing. Advice for start ups in the bootstrap way: 1) Have a clear vision, 2) Set the culture, and 3) Be clear of your audience Key Things to Measure Culture, vision, values and efficiency of the company Audience for retargeting Right creative for the audience What Tools Do You Use? Asana RelateIQ ReCurly ReTargeter Primeloop Appington ShareRoot Buzzstarter Want to learn more about Arjun Arora? You can find Arjun on Twitter @ArjunDArora and visit his website Retargeter.com
36 minutes | Jul 1, 2014
SUJ 030 Rob Walling: The Bootstrapped Guide to Growth
Rob Walling is a serial web entrepreneur. He writes about startups, internet marketing, SEO, and other topics that interest. Watch The Podcast Below Show Notes Start low until you reach profitability, then level up. Paid acquisition, SEO and retargeting are the most recommended marketing strategies. The earlier you get to start on ads, the lesser it costs. Piece of advice: creating a startup takes long and slow. Be consistent and be able to deliver in order to grow. Opening and sharing your part can increase engagement from your audience. A webinar with a nominal fee is definitely a twist on the normal webinar format. Key Things to Measure Strategies for bootstrappers growth Different kinds of online advertisers Which podcast hosting site gives you more traction What Tools Do You Use? Perfect Audience Startups for the Rest of Us Drip Want to learn more about Rob Walling? You can connect with Rob on Twitter @robwalling and visit his site StartupsfortheRestofUs.com
30 minutes | Jun 29, 2014
SUJ 029 Travis Ketchum: 3 Things You are Missing in Your Business and How to Solve It
Travis Ketchum is the founder of Contest Domination. Contest Domination is a simple, effective contest software that anyone can use. Watch The Podcast Below Show Notes Contests are a great way to get attention into your space on the market. With Contest Domination, all customers get at least a year of support to every product he sold, instead of "hitting and running". If you get traction, stick with the idea, take the momentum and start again. Creating a low barrier entry can serve as an on boarding strategy. A little fee can actually turn engagement on a product. Free has no value. Support for a product can produce retention of buyers. Doing anything to get your customers happy will increase marketing power. One mistake is integrating with email and software people. Integrate with marketers for increased traffic and sales. 3 things you are missing? Not growing your list, not maximizing the potential of virality, and not engaging on your potential clients properly. Key Things to Measure Difference between internet marketers and SASS in the Marketing strategy Education for a product What Tools Do You Use? Contest Domination Contest Marketing 101 Want to learn more about Travis Ketchum? You can connect with Travis on Twitter @TravisKetchum and on his website Contest Domination.
3 minutes | Jun 27, 2014
SUJ 028 Startup Basics: The 90-Day Business Validation Strategy
In this episode of Startup Jungle Basics, Los shares his 90-day business validation strategy. Don't forget to subscribe to the Startup Jungle Podcast on iTunes! You get access to all podcasts BEFORE their public release and special strategies and tactics not mentioned on the blog. Subscribe today and leave a review!
4 minutes | Jun 25, 2014
SUJ 027 Startup Basics: 3 Must Have Tools for Outsourcing Like A Pro
In this episode of Startup Jungle Basics, Los shares tips and strategies for outsourcing like a pro! Don't forget to subscribe to the Startup Jungle Podcast on iTunes! You get access to all podcasts BEFORE their public release and special strategies and tactics not mentioned on the blog. Subscribe today and leave a review!
22 minutes | Jun 22, 2014
SUJ 025 Zack Onisko: Growth and Content Marketing
Zack Onisko is currently the Growth Dude at Creative Market and one of the founding team members of BranchOut and is a multi-disciplined product strategist and product designer. He has been working with some of the BranchOut team since 2003, previously at SuperFan and Tickle (acquired by Monster for over $100mm) before that. Watch The Podcast Below Show Notes Co-promote blog posts across all viable social channels, marketplaces, and products. Make sure that each of your blog posts contain a really beautiful header graphic and see a lot of blog posts actually get shared on Pinterest. Don’t force the visual stuff in our blog - it makes sense or it helps sell the story. The best position for social buttons was right underneath the title. Key Things to Measure Look at your top content based on page views and post that content to all social properties in social rotation (post on date of publication and end of the month as a recap). If 50% of your traffic is coming from SEO you’re doing something wrong. What Tools Do You Use? Mix Panel Google Analytics Want to learn more about Zack Onisko? If you want to connect with Zack, check out his blog Zack Onisko and on Twitter @Zack415.
3 minutes | Jun 20, 2014
SUJ 024 Startup Basics: 7 Ways To Repuprose Content
In this episode of Startup Jungle Basics, Los shares tips and strategies for repurposing content. Don't forget to subscribe to the Startup Jungle Podcast on iTunes! You get access to all podcasts BEFORE their public release and special strategies and tactics not mentioned on the blog. Subscribe today and leave a review!
4 minutes | Jun 18, 2014
SUJ 023 Startup Basics: How To Get Big Guests On Your Podcast Show
In this episode of Startup Jungle Basics, Los chats about how to land big guests with Vernon T. Foster II of Pod Parrot. Don't forget to subscribe to the Startup Jungle Podcast on iTunes! You get access to all podcasts BEFORE their public release and special strategies and tactics not mentioned on the blog. Subscribe today and leave a review!
23 minutes | Jun 16, 2014
SUJ 022 Nir Eyal: Forming Habits for Your Startup and Your Life
Nir Eyal writes for TechCrunch, Forbes, Psychology Today, and a frequent speaker at industry conferences and Fortune 500 companies. He's also the author of Hooked: How to Build Habit-Forming Products and has lectured at the Stanford Graduate School of Business and Design School. Watch The Podcast Below Show Notes Four steps of the Hook model: trigger, action, reward and investment. Products that are used multiple times a day kind of without conscious thoughts create habits (Facebook, Twitter, Instagram, Snapchat, etc. Even though a company may have amazing growth and maybe they even have a way to monetize someday, without engagement, they’ve got nothing. Without growth and without monetization strategy, you still got nothing. Engagement turns out to be more important than growth because if you have a company that’s growing slowly but has very high engagement, you experience a form of growth. The area that most entrepreneurs are not thinking about enough is, “How can you engineer engagement? How can you engineer habits?” and it turns out that there is a repeatable pattern. A CEO has but one job and that is to prioritize. Gamification can work when it’s tailored to the users need and addresses that internal trigger. What the internet can’t deliver for you and for the first time is becoming a really scarce commodity is the ability to focus, is the ability to concentrate and to think deeply, because products are so habit-forming, because they grab our attention, because frankly they’re so good. Key Things to Measure Three fundamental pillars of every startup: growth, engagement, and monetization. “How you grow?” and “How do you keep people engaged?” are the most important question in business. People are doing the thing that’s fun or the thing that’s interesting versus the thing that needs to be done - prioritize the right stuff. What Tools Do You Use? Hooked: How to Build Habit-Forming Products Freedom Want to learn more about Nir Eyal? If you'd like to learn more about Nir, you can subscribe to his blog Nir and Far and follow him on Twitter @NirEyal.
41 minutes | Jun 15, 2014
SUJ 021 Matt Wheeler: Twitter Lead Gen Using Twitter Cards
Matt Wheeler is the Founder of Driftrock. He's also a paid digital marketing specialist and product guy with 8+ years starting and scaling tech companies. Watch The Podcast Below *NOTE: Watch the podcast to truly understand the power of Drift Rock and Twitter marketing. Show Notes When you click a button on Twitter within Twitter Cards, you can send leads straight to the advertiser an email address that they signed up to with Twitter, which an immensely powerful advertising. Lead response is all about using those leads in real time. Your goal as a company is t0 generate leads - Twitter is great for that. Key Things to Measure You can target users by keywords they mentioned in tweets. If they mention the word ‘hacking’ in a tweet then we can show and promote our tweets to those users as well. What Tools Do You Use? Drift Rock Want to learn more about Matt Wheeler? You can connect with Matt Wheeler on Twitter @MattWheelr
9 minutes | Jun 13, 2014
SUJ 020 Startup Basics: The Best Podcasting Equipment For Startup Podcasters
In this episode of Startup Jungle Basics, Los chats about the best podcasting equipment with Vernon T. Foster II of pod parrot. Don't forget to subscribe to the Startup Jungle Podcast on iTunes! You get access to all podcasts BEFORE their public release and special strategies and tactics not mentioned on the blog. Subscribe today and leave a review!
11 minutes | Jun 11, 2014
SUJ 019 Startup Basics: Podcasting to Grow Your Network
In this episode of Startup Jungle Basics, Los chats about podcasting to grow your network with Vernon T. Foster II of pod parrot. Don't forget to subscribe to the Startup Jungle Podcast on iTunes! You get access to all podcasts BEFORE their public release and special strategies and tactics not mentioned on the blog. Subscribe today and leave a review!
41 minutes | Jun 8, 2014
SUJ 018 Justin Winter: Shortcuts for Building an E-Commerce Startup
Justin Winter has a wildly interesting story with his company, Diamond Candles. They make and sell premium soy candles containing rings that you can wear or give as a gift. Watch The Podcast Below Show Notes Crazy, unique but fun product that has an impulse buy and is consumable = sales. Facebook is where people find surprise and excitement around the product process aka "the reveal". Use targeted, niche bloggers and YouTube personalities to showcase and review product to create a laser focused community and traffic machine. Dedicate to finding new paid channels, testing those channels and scaling those at max at what can be affordable. When jumping into a market, look at how many competitors you have and the subsets of larger markets to focus on specific sets of people - don't compete against the "big boys". Choose one channel that is both free and paid- "Pick one and really pick that well and execute that well and you’re going to be at the million dollars before you start messing with other things." What sweepstakes tools to use? What does the copy look like on their posts? How does this work for me? How can I take this and adapt this, this existing best practice strategies and bring the paid and free together? Before you invest in other channels, you need to automate and outsource the ongoing running, ongoing optimization of that channel. You need someone, an agency or service or employee who’s running that that you can trust. You need to have core understanding of what are the paying points my existing customers, who I think existing customers are going to be? What are the existing solutions that they’re using? Having people really figuring out what are the paying points and really understanding the customer needs and how they can craft a solution that’s easily understandable and do that; that’s core to a product, a consumer type product. Key Things to Measure Paid acquisition of customers through Facebook Advertising, Outbrain, Taboola, and others. Leverage existing expertise and get people on your team to be able to help you provide that outside perspective and dictate the direction of where you’re going. Use post-purchase checkout offers to lure in referrals from purchasers. Large focus on split testing and optimizing the purchasing funnel especially split testing. With e-commerce it’s about how you can bring someone into a buyer potentially upsell them into other things. Focus on the funnel first - You
7 minutes | Jun 6, 2014
SUJ 017 Startup Jungle Basics: Podcasting Syndication Strategies
In this episode of Startup Jungle Basics, Los chats about podcasting syndication strategies with Vernon T. Foster II of Pod Parrot. Don't forget to subscribe to the Startup Jungle Podcast on iTunes! You get access to all podcasts BEFORE their public release and special strategies and tactics not mentioned on the blog. Subscribe today and leave a review!
9 minutes | Jun 4, 2014
SUJ 016 Startup Jungle Basics: Podcasting – Where to Find Content Ideas
In this episode of Startup Jungle Basics, Los chats about where to find content ideas for podcasting with Vernon T. Foster II of Pod Parrot. Don't forget to subscribe to the Startup Jungle Podcast on iTunes! You get access to all podcasts BEFORE their public release and special strategies and tactics not mentioned on the blog. Subscribe today and leave a review!
30 minutes | Jun 2, 2014
SUJ 015 Chris Evans: Retargeting Done Right
Chris Evans is the marketing strategist RESuccessTV. ReSuccessTV provides invaluable content to the REO Industry and builds a community of highly successful default Industry professionals. Watch The Podcast Below Show Notes Whether you’re paying to send traffic from Google Adwords or Bing or Facebook or Pay-per-view, whatever kind of traffic you’re sending to your website, not everybody that comes there is going to convert. One of the ways to follow-up and to help someone increase their conversions is to follow-up with retargeting. You can start very, very small and start getting your brand, getting your image, getting your call-to-action back in front of the people that you really want to be in front of. If you're looking to get a lead to opt-in, look at the best initial offer that you can give them, the best bait. If you have that scarcity involved – you want to try to make it as real as possible. Auto-webinars are great because you can run that a thousand times and you have people all over the world attending this great content. The goal of retargeting is to use this as an online billboard. Here's how to segment your retargeting audiences: The people who land at your homepage, put them on one list. Your different product pages, put them on their own list. Whenever they land on the ‘thank you’ page for whatever your desired action is for them, take them off that list and then put them on another list so that again you can market different products and services and offerings. Key Things to Measure If you’re launching a product or it’s a service or whatever it might be, initially your goal should be to get that lead and then you can put it into an email sequence, give them value, build that rapport. One thing that works really, really well: 1) have your product at a high price (say it’s $1,000), 2) put a timed discount on the price point for 7 days or 14 days, and 3) say, “Hey, this is going to be 50% off. So we’re going to offer it until seven days. You have to purchase this product for $497.” One thing to be careful about with retargeting and one way it will not work is if you’re just running the exact same ad to everybody that hits your page. If you go – somebody comes into your website and they purchase your products and you’re still running that same retargeting ad, it’s going to cost you unnecessarily that you should be spending. You want to segment your audiences. If you’re running the same ads to
29 minutes | May 28, 2014
SUJ 014 Chris Conrey: Post Modern Sales
Chris Conrey is a connector, sales guy and technologist, writer of Post Modern Sales Manifesto, and host of Don't Sell Me Bro Podcast. Chris focuses on technology and development, combined with his focus on relationship building and network curation, makes him an expert at translating business needs into technical execution. Watch The Podcast Below Show Notes Worked at Agile and based his manifesto on the Agile Manifesto The modern sales model is the everything about price, coupons and best deals. Sales is relationships and interactions over transaction - Build relationships first and the selling gets easy. This works not only for selling your own stuff but referrals later, for connecting people later. You have to build that value upfront - If you are doing more telling than you do asking, you’ve probably not built value. If you don’t ask the questions upfront, you don’t do the research, it’s really hard to know what the benefit is. Customer collaboration over haggling and negotiation - Anything to do with software or any app, if you’re going to put it out there, people are going to start using it in totally different ways and you’ve never even thought of them and they’re going to find all kinds of problems you never even considered because you weren’t going to use it that way. Remember everything you do is focused on how do you help the customer. If you get a culture of that in place, and you get a culture in place where the customer’s needs come first and the customer’s desires are important, the sales will happen on their own. Authenticity is important in sales - you're the only one that can be you. Key Things to Measure In the car business, it’s about how do I get you from hello to signing on the dotted line to give money as fast as possible. It’s very transactional based and very “I’m the seller, you’re the buyer and I have something you want, so you will give me money." - door-to-door style sales Establishing value over lowering price and rate - if you ever have to discount or lower your price, you screwed up along the way ahead of time. Your support team, they’re your sales team - The people that answer your phones, they’re on your sales team. Everybody that ever touches a customer is there to solve a problem and they’re part of your sales team. Track their sales. Build relationships so that you can build a partnership - see what comes from relationships in terms of guest blog opportunities,
33 minutes | May 21, 2014
SUJ 013 Gabe Zichermann: Growth Hacking and Gamification
Gabe Zichermann is the chair of GSummit where top gamification experts across industries gather to share knowledge and insight about customer & employee engagement and loyalty. He is also an author, highly rated public speaker and entrepreneur. Watch The Podcast Below Show Notes Envisions gaming to more than just entertaining Wrote the book “Game Based Marketing” and “Gamification Revolution” He explained how he launched the gaming conference G Summit Focus on productivity, engagement and loyalty at work “Organizations, whether big or small, should see themselves as brands.” Sell the workers the vision and mission of the company Thinking of your workers as customers will give maximum re–engagement Games and contests do not promote themselves; you have to promote the promoter Long term engagement is what's valuable Virality comes naturally to the users“Engagement is the power metric. Engagement is the metric that matters” Doing Gamification because it is trendy and hoping to make a 1000% increase are not the right reasons to do it Key Things to Measure Using Gamification in feedback and assessment - example from http://www.work.com Engagement level of employees User’s motivation What Tools Do You Use? Gamification.co Want to learn more about Gabe Zichermann? You can reach Gabe Zichermann on Twitter @gzicherm. If you want to learn more about Gamification visit http://gamification.co. Interested in G Summit? Check out http://summit.com for details.
50 minutes | Apr 30, 2014
SUJ 010 Franco Varriano: Social Growth Hacking and Resourceful Content for Growth
Franco Varriano is the Growth & Content lead at Guides.co, a great platform for creating, sharing and reading guides. He also runs Startup Grind Ottawa and he helps out, supports and encourages many other startup initiatives. Watch The Podcast Below Show Notes Create high quality content that’s multi-step process to help people use it as a formula for themselves. Create something of value that cannot be found with a simple Google search. Create step-by-step guides with tips, tricks, and tools while keeping it up-to-date at all times. It should be an evergreen source of content that anyone can use at any time. Focus on variable content: resource sheets, video, action plans, guides, etc. (content that is shareable and actionable) Franco’s particular expertise is in gaining the initial traction for a new product, and building it’s early community of users. He is a proponent of social growth hacking. What is Social Growth Hacking? – Hitting a nerve with your chosen community Builds the community before building the product. What Tools Do You Use? Guides.co Momentum Dash for Chrome Any.do Bullet Journal Ghost Yesware (Take the conversation out of the introduction email) Rapportive (Pulls everything about the contact for easy organization) Want to learn more about Franco Varriano? The best way to reach Franco is on Twitter @FrancoVarriano, visit his website FrancoVarriano.com, or directly via email.
33 minutes | Apr 16, 2014
SUJ 009 Mattan Griffel: Growth Hacking and Ruby on Rails in One Month
Mattan Griffel currently is the Founder and CEO at One Month, creators of the #1 bestselling Ruby on Rails online training program 'One Month Rails'. He previously held a position as a Growth Hacker and started the first ever growth hacking agency. Currently he teaches at GrowHack and General Assembly. Watch The Podcast Below Show Notes He references AARRR which stands for Acquisition, Activation, Retention, Referral and Revenue. When someone mentions they want more traffic to site.. He asks 1. 'How much traffic are you getting to your site?' 2. 'How many are you converting?' If someone doesn't know these metrics, they have a bigger problem on their hands. He mentions the AirBnb post to Craigslist growth hack. He also mentions social gaming companies utilizing the Facebook platform to grow their games. A notable example of this is Zynga and their game Farmville. A growth hack he utilized for OneMonthRails was creating Install Rails. A big problem for users was installing rails onto their computer so he created a simple free guide teaching you how to do just that. 'I think email marketing is one of the most underrated tools.' Key Things to Measure Pick one thing in each of the five stages of the funnel. He recommends the following as starting points. Traffic Conversion Rate Engagement Rate (active users) How many users have actually given you money? Can you track referral? (not as important early on) What Do Tools Do You Use? Segment.io Mixpanel Customer.io Intercom.io Adroll for retargeting Qualaroo Strikingly - The beautiful One Month Jobs page that Mattan mentioned. So simple but yet so great. Want to learn more about Mattan Griffel? Check out our blog post by Mattan "How to Teach Yourself to Code". He can be reached at his About Me Page or on Twitter @MattanGriffel. What was your favorite part of the podcast? Have any questions for Mattan Griffel? Any ideas for the next subject One Month should tackle? Let us know below in the comments!
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