15 minutes | Aug 19th 2020

524: How to Acquire and Cross-Promo SAAS Apps

In today’s episode of The Startup Chat, Steli and Hiten talk about how to acquire and cross-promo saas apps.   Acquiring and cross-promo saas apps is a common strategy stirrups use to grow. However, it can get very messy when not done right. There specific questions that need to be answered before you commit to making a purtcahse so that you avoin problems or regret.   In this episode, Steli and Hiten talk about what cross-promoting is, how companies use it to grow, why it isn’t as simple as people think and much more.   Time Stamped Show Notes: 00:00 About the topic of today’s episode 00:32 Why this topic was chosen. 02:45 Why cross-promoting isn’t as simple as people think. 03:29 Why you should be conservative with your expectations. 04:05 Things to consider before using this strategy. 05:22 How to introduce the new app to customers. 06:37 Why you should be clear about buying an app. 07:38 Why you should be cautious about buying an app. 07:41 Questions to ask before buying an app. 10:03 About Basecamp’s marketing strategy.   3 Key Points: Cross-promoting typically fails Be conservative with your expectations. Over time, most companies rebrand.
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